Wistia Soapbox: Use-Cases, Insights and Reviews | 2025 Cuspera

Litmus hosted a four-day virtual event with 36 sessions and over 6,000 registrants. They used Wistia to manage the event, mixing 20 pre-recorded presentations with 10 live feeds. Pre-recording helped... them avoid technical issues and made presentations more polished. The team was able to publish recap content quickly, sometimes within an hour after sessions. Wistia also improved streaming quality and let the team engage more with attendees during the event.
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Kovai is a multi-product SaaS company. They wanted to increase engagement and convert more free trial users into paying customers. Kovai used Wistia to host over 1,000 product tutorial videos and tra...ck video analytics. With Wistia, Kovai increased engagement by 60%. They also converted 30% more free trial users into paying customers. Kovai used Wistia's analytics to improve marketing, product adoption, and webinars.
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Explainly is an animated video production company. They needed a better way to manage and showcase their video portfolio. Using Wistia, they made it easier to upload, organize, and share videos. This... saved them 45–90 minutes per project. They saw a 17% increase in leads and a 116.67% boost in sales conversions. They also closed 200% more deals in one month after using Wistia Channels and CTAs.
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Ansarada wanted to improve their video marketing for different types of customers. They worked with Kwasi Studios to study their audience and created three customer personas. They made three videos, ...each for a different persona: analyst, advisor, and seller. These videos helped customers see how Ansarada's software could help them. After launching the new website with these videos, Ansarada doubled their website traffic and tripled their web leads per month compared to before.
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AlayaCare needed a video tool that worked with HubSpot. Before using Wistia, they had almost no video conversions. They used the Wistia + HubSpot integration to capture leads and track video engageme...nt. This helped them set up better workflows and improve their marketing. After adding video forms, they went from nearly zero to hundreds of video conversions in a few months.
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Impulse Creative needed a better way to manage and measure their video content. They used the Wistia + HubSpot integration to organize videos and track viewer data. This helped them set up targeted e...mail campaigns and improve sales conversations. They saw an increase in video play rates by 20–80% with custom thumbnails. The integration made it easy to report on video performance and generate more leads.
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