Wyng Overview

Wyng tackles the challenge of engaging digital audiences by offering tools to create dynamic, no-code experiences. It caters to brands aiming to collect zero-party data and boost sales. Wyng allows marketers to build diverse digital experiences like quizzes, preference centers, and gamified promotions, all under one platform. This approach enables brands to understand and grow their audience effectively. Notably, Wyng's platform is used by over 250 global brands, highlighting its capability in delivering personalized and relevant content. This solution is ideal for businesses looking to enhance customer interaction and data collection without complex coding.

Use Cases

Customers recommend Engagement Management, Social Media Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Wyng.

Other use cases:

  • Channel Marketing
  • Segmentation And Targeting
  • Campaign Management
  • Competitive Intelligence
  • Collaboration
  • Content Management
  • Referral Management
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Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Wyng.

Other priorities:

  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Launch New Products
  • Improve Efficiency
  • Increase Sales & Revenue
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Wyng Use-Cases and Business Priorities: Customer Satisfaction Data

Wyng works with different mediums / channels such as Social Media. Promotions. Mobile etc.

Wyng's features include Gamification, Contests/Quizes, Personalization, etc. and Wyng support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Wyng analytics capabilities include Custom Reports, and Analytics.

Reviews

"...At Amazon BuyVIP, we transform our social, engaged audience into customers...." Peer review by Adreana Starke, Online Marketing Manager, Amazon.com

Wyng, Metrilo, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Wyng assists brands in launching engaging digital experiences to grow audiences and collect zero-party data. Sales are driven through relevance delivered by the gathered data.

Popular Business Setting

for Wyng

Top Industries

  • Marketing and Advertising
  • Hospital & Health Care
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Wyng is popular in Marketing And Advertising, Hospital & Health Care, and Information Technology And Services and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Wyng Use Cases

Why is Wyng the best choice for Engagement Management?

What benefits does Wyng offer for Social Media Management?

How does Wyng address your Sending & Publishing Communications Challenges?

25+ more Business Use Cases

47 buyers and buying teams have used Cuspera to assess how well Wyng solved their Content Marketing needs. Cuspera uses 324 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Case Studies

Consumer Goods

CASE STUDY Spellbinders

Wyng helps Spellbinders boost sales with user-generated content and personalization. Spellbinders collects over 6,000 pieces of UGC each month using Wyng. They display these on their website to inspi...re shoppers and show real craft projects. Wyng also powers a preference center that captures zero-party data about each shopper’s interests. This lets Spellbinders personalize product recommendations and website content. The result is a more engaging shopping experience and increased sales.

CASE STUDY Collette

Wyng helped Collette improve their personalization strategy using zero-party data. Collette struggled to personalize travel offers with third-party and first-party data. Wyng enabled Collette to coll...ect data directly from customers through interactive experiences like quizzes and games. This gave Collette insight into who their customers are and why they travel. With this data, Collette could send targeted offers and improve customer engagement.

Restaurants

CASE STUDY national coffee chain (national QSR)

Wyng Microexperience Studio helped a national coffee chain boost brand affinity with digital experiences. The chain wanted to make online engagement as joyful as in-store visits. They used Wyng to la...unch interactive quizzes, polls, and UGC campaigns. Their top experience was a Halloween-themed quiz that increased customer interaction. Wyng's easy-to-use platform and expert support let the team quickly create on-brand content and collect valuable customer data.

Consumer Goods

CASE STUDY Paper & Packaging Board

Wyng helped Paper & Packaging Board boost engagement with interactive digital campaigns. The team used Wyng to launch sweepstakes, quizzes, and polls for both consumers and industry workers. They ran... a naming contest that drew 10,000 entries and used quizzes to educate about recycling. These experiences increased audience interaction and helped measure campaign impact.

Consumer Goods

CASE STUDY Novamex

Wyng Experiences helped Novamex connect directly with consumers, despite selling through over 50,000 distribution points. Novamex used Wyng to run interactive campaigns like sweepstakes, quizzes, and... the JarriTODOS video contest. These campaigns built a consumer database from zero to millions of opt-ins. Novamex now gets about 50,000 participants per experience and runs over ten campaigns a year. Social engagement and sales are up double digits year over year across all brands.

Marketing and Advertising

CASE STUDY LEARFIELD

Wyng Microexperience Studio helps LEARFIELD create fast, interactive fan campaigns. LEARFIELD uses Wyng to launch over 1,000 gamified experiences a year for nearly 200 organizations. The platform let...s them build campaigns quickly with drag-and-drop tools and real-time reporting. LEARFIELD tracks impressions, sessions, and opt-ins, sharing results with clients. Wyng support helps LEARFIELD keep campaigns running smoothly.

Video

Wyng Live Product Demo: Capturing Leads & Opt-Ins

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Peers used Wyng for engagement management and social media management

Wyng Competitors

Wyng Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.50/5

Read Reviews (31)
Analytics

4.24/5

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.50/5

Read Reviews (31)
Analytics

4.24/5

Read Reviews (5)

Software Failure Risk Guidance

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for Wyng

Overall Risk Meter

Low Medium High

Top Failure Risks for Wyng

Wyng, Inc. News

Voucherify and Wyng Partner to Revolutionize Promotion and Loyalty Experiences Through Gamification

Voucherify and Wyng partner to enhance promotion and loyalty experiences using gamification, focusing on zero-party data and personalized engagement strategies.

Experience Highlight: Amtrak Vacations Trip Finder

For travel brands like Amtrak Vacations, trip finder quizzes are a great way to engage new site visitors, grow subscribers, learn about travelers’ preferences, and drive sales. About Amtrak Vacations Amtrak Vacations, part of Railbookers Group, offers train vacation packages connecting travelers to the most popular destinations across the United States and Canada. Travelers can […]

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Wyng Joins the MACH Alliance, Providing Enterprises and Systems Integrators with an Agile Activation Platform for Consumer Marketing

Wyng is excited to announce we have joined the MACH Alliance, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. Inclusion in the alliance certifies that Wyng meets strict MACH (Microservices based, API-first, Cloud-Native SaaS, and Headless) certification standards.  “We are thrilled to formally welcome Wyng as one of […]

The post Wyng Joins the MACH Alliance, Providing Enterprises and Systems Integrators with an Agile Activation Platform for Consumer Marketing appeared first on Wyng.

Experience Highlight: CHANDON Garden Spritz

CHANDON’s Garden Spritz experience is a beautifully designed spin-to-win used to promote their aperitif while turning offline event engagement into online opt-ins. About CHANDON CHANDON is a renowned sparkling wine brand that epitomizes the art of celebration, known globally for its commitment to crafting exceptional, effervescent experiences. With a rich heritage rooted in the artistry […]

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Wyng, Inc. Profile

Company Name

Wyng, Inc.

Company Website

https://www.wyng.com/

Year Founded

2013

HQ Location

55 West 21st St, 3rd Floor, New York, NY 10010

Employees

51-100

Social

Financials

SERIES C