Zeta Marketing Platform Overview

Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.

Other use cases:

  • Digital Marketing
  • Collaboration
  • Lead Management
  • Generation Of New Leads
  • Proposal & Quote Management
  • Training & Onboarding
  • Personalized Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.

Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts." - Pieter Verhaeghe

Peer review evidence (same sources as the product rating summary)

"...Enriched with intent-based scoring and top activities pulled from Zeta's Data Cloud, CDP+ makes it possible to ID anonymous website visitors and engage them across channels with meaningful, individualized experiences...." Zeta Global
"...Zeta Marketing Platform Learn More growth, while greatly reducing the overall cost of its email marketing program. ..." Case Study Sundance Catalog
"...Leverage Zeta s proprietary data to reach TV audiences with advertisements personalized to match the viewer s interests. ..." Connected TV

Zeta Marketing Platform, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

Zeta Marketing Platform Customer wins, Customer success stories, Case studies

How does Zeta Marketing Platform facilitate Engagement Management?

How does Zeta Marketing Platform facilitate Campaign Management?

How efficiently Does Zeta Marketing Platform manage your Digital Marketing?

How does Zeta Marketing Platform facilitate Collaboration?

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi
Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik
Zeta Marketing Platform testimonial

Alejandro Cremades

Forbes
A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades
CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi
Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik
Zeta Marketing Platform testimonial

Alejandro Cremades

Forbes
A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades

Ashley Furniture - Retail - Retail

Ashley Furniture used the Zeta Marketing Platform to unify all their marketing data and partners in one place. This helped them improve their omnichannel strategy by bringing together search, social,... and TV. With everything in one ecosystem, they gained better insights for growth and retention. The unified platform also improved attribution for their campaigns. Zeta's AI-powered tools made their marketing more effective.

Read on →

Global Medical Response - Hospital & Health Care - Hospital & Health Care

Zeta Messaging helped Global Medical Response achieve 90% renewal rates with existing members. The Zeta Data Cloud identified new prospects likely to need GMR products. This partnership supported str...ong business growth. Zeta Marketing Platform enabled tailored, AI-driven experiences. Pam Cowan, National Marketing Director, credits Zeta for driving renewals and new business.

Read on →

Carousel Games - Entertainment - Entertainment

Zeta's AI-based audiences helped Carousel Games boost conversions by 65%. The company faced poor media performance and high costs in the online gaming market. Zeta enabled real-time audience segmenta...tion and better targeting. Carousel Games saw a 70% drop in cost per lead. The solution increased average deposit value and attracted more players.

Read on →

Renault Poland - Automotive - Automotive

Zeta Marketing Platform helped Renault Poland prepare for a post-cookie world. Facing inflation and industry changes, Renault used real-time scoring and AI to segment audiences and personalize ads. T...he campaign ran across programmatic, search, and social channels. Renault saw a 14% increase in conversion rate and a 28% decrease in cost per conversion. The solution improved campaign performance and customer experience.

Read on →

Mitsubishi Motors - Automotive - Automotive

Zeta's AI-Powered Marketing Cloud helped Mitsubishi Motors boost new car sales by 18%. Mitsubishi faced challenges with fragmented customer data and disjointed messaging. By using Zeta's omnichannel ...engagement and proprietary scoring models, they unified customer insights and targeted high-intent leads. This led to a 13% lift in lead acquisition and an 18% increase in car sales. The solution improved marketing efficiency and personalized customer journeys.

Read on →

Aerosoles - Retail - Retail

Zeta Marketing Platform helped Aerosoles boost customer acquisition. Aerosoles wanted to grow online sales and lower costs. Zeta used AI-powered targeting and personalized ads to reach high-intent sh...oppers. The campaign sent users to curated product pages, not just the homepage. Aerosoles saw a 5X return on ad spend and a 23% lower cost per acquisition. The always-on strategy turned new buyers into loyal customers.

Read on →

Zeta Marketing Platform: Overview

Video Thumbnail
lightning

Peers used Zeta Marketing Platform for engagement management and campaign management

Zeta Marketing Platform Competitors

Zeta Marketing Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (29)
Analytics

4.53/5 ★

Read Reviews (33)
Custom Reports

4.50/5 ★

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (29)
Analytics

4.53/5 ★

Read Reviews (33)
Custom Reports

4.50/5 ★

Read Reviews (55)

Software Failure Risk Guidance

?

for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Zeta Global Corp. News

Financial

Zeta Global Revenue Surges 50 Percent in Record Q1 Performance

Zeta Global reported a 50% increase in Q1 revenue, reaching $396 million, marking its 19th consecutive quarter of exceeding guidance. The company achieved an adjusted EBITDA of $66 million, with strong organic growth of 29%. The AI interface, Athena, drove significant adoption, contributing to a major deal with a global retailer. Zeta raised its 2026 revenue target to $1.785 billion.

Read more →
Financial

Zeta Global Revenue Growth Accelerates to 50% and "Beats and ...

Zeta Global reported a 50% year-over-year revenue increase for Q1 2026, reaching $396 million, surpassing guidance by $26 million. The company raised its 2026 revenue guidance to $1,785 million, reflecting a 37% growth. The Athena platform, a key driver, accounted for over 60% of AI platform usage in its first week. Zeta continues to expand its super-scaled customer base, with a 19% increase.

Read more →
Financial

Zeta Global's AI Revenue Momentum Collides With Guidance That Still Trails Peers

Zeta Global is set to report its Q1 2026 earnings, with expectations of a $0.05 per share loss on $370 million in revenue, marking a 39.9% year-over-year growth. The company's AI investments and One Zeta strategy are under scrutiny for driving revenue and profitability. Despite past volatility, analysts remain optimistic about Zeta's AI-driven marketing platform and its potential for sustained profitability.

Read more →
Financial

Zeta Global to Announce First Quarter 2026 Results on April 30, 2026

Zeta Global will release its first quarter 2026 financial results on April 30, 2026, after market close. A conference call hosted by CEO David A. Steinberg and CFO Chris Greiner will follow.

Read more →

Zeta Global Corp. Profile

Company Name

Zeta Global Corp.

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES F