Zeta Marketing Platform Overview

Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.

Other use cases:

  • Digital Marketing
  • Collaboration
  • Lead Management
  • Generation Of New Leads
  • Proposal & Quote Management
  • Training & Onboarding
  • Personalized Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.

Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts." - Pieter Verhaeghe

Zeta Marketing Platform, Adroll, datalicious, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on Zeta Marketing Platform Use Cases

How can Zeta Marketing Platform optimize your Engagement Management Workflow?

Why is Zeta Marketing Platform the best choice for Campaign Management?

What Are the key features of Zeta Marketing Platform for Digital Marketing?

Why is Zeta Marketing Platform the best choice for Collaboration?

29+ more Business Use Cases

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games

Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota

The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté
Zeta Marketing Platform testimonial

Jacob Young

Senior Director of Digital Marketing

Sundance Catalog

By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time. Testimonial By Jacob Young
CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games

Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota

The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté
Zeta Marketing Platform testimonial

Jacob Young

Senior Director of Digital Marketing

Sundance Catalog

By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time. Testimonial By Jacob Young

Case Studies

COMPANY INDUSTRY CASE STUDIES
Zeta Marketing Platform case study
Apparel & Fashion
Apparel & Fashion
Case Study The RealReal

Learn how Zeta helped The RealReal reach in-market customers with greater speed and efficiency than ever before.

Read More
Zeta Marketing Platform case study
Telecommunications
Telecommunications
PLUS

Learn How Polkomtel Sp. z o. o. enhances contact center efficiency and boosts conversions with customer data.

Read More
Zeta Marketing Platform case study
Financial Services
Financial Services
Case Study Financial services company

How Zeta helps a financial services company to reengage customers and maximizing incremental sales using a personalized approach to email

Read More

Video

Zeta Marketing Platform: Overview

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Peers used Zeta Marketing Platform for engagement management and campaign management

Zeta Marketing Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)

Software Failure Risk Guidance

?

for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Zeta Global Corp. News

Zeta Unveils AI Capabilities for Card Issuers Within Tachyon - CXOToday.com

Zeta unveils AI capabilities for card issuers within its Tachyon platform, enhancing its product offerings in the financial technology sector.

10/03/2025 - source

Zeta Global : Completes Acquisition of LiveIntent Form 8 K

Zeta Global Holdings Corp. has completed the acquisition of LiveIntent, enhancing its capabilities in digital marketing and customer engagement.

20/10/2024 - source

Zeta to Announce Third Quarter 2024 Results on November 11, 2024 | Business Wire

Zeta will release its third quarter 2024 financial results on November 11, 2024, with a conference call hosted by CEO David Steinberg and CFO Chris Greiner.

09/10/2024 - source

Zeta Global Corp. Feeds

Zeta Global Holdings Corp. (NYSE:ZETA) Q4 2024 Earnings Call Transcript

Zeta Global Holdings Corp. (NYSE:ZETA) held its Q4 2024 earnings call, as reported by Insider Monkey.

27/02/2025 - source

Zeta Global Accelerates Timing of Fourth Quarter and Full Year 2024 Financial Results - StreetInsider

Zeta Global is speeding up the release of its financial results for the fourth quarter and full year 2024.

05/02/2025 - source

Zeta Global announces Ed See as Chief Growth Officer, effective February 10

Zeta Global has appointed Ed See as Chief Growth Officer, effective February 10.

22/01/2025 - source

Zeta Global Corp. Profile

Company Name

Zeta Global Corp.

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Financials

SERIES F