Zeta Marketing Platform Overview

Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.

Other use cases:

  • Digital Marketing
  • Collaboration
  • Lead Management
  • Generation Of New Leads
  • Proposal & Quote Management
  • Training & Onboarding
  • Personalized Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.

Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight" - Elena Rusakova

Zeta Marketing Platform, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

Zeta Marketing Platform Customer wins, Customer success stories, Case studies

What benefits does Zeta Marketing Platform offer for Engagement Management?

How efficiently Does Zeta Marketing Platform manage your Campaign Management?

How can Zeta Marketing Platform enhance your Digital Marketing process?

How efficiently Does Zeta Marketing Platform manage your Collaboration?

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Elena Rusakova

Senior Digital Manager

Publicis Media Russia
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova
Zeta Marketing Platform testimonial

Alejandro Cremades

Forbes
A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté
CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Elena Rusakova

Senior Digital Manager

Publicis Media Russia
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova
Zeta Marketing Platform testimonial

Alejandro Cremades

Forbes
A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté

Global Medical Response - Hospital & Health Care - Large

Zeta Messaging helped Global Medical Response achieve 90% renewal rates with existing members. The Zeta Data Cloud identified new prospects likely to need GMR products. This partnership supported str...ong business growth. Zeta Marketing Platform enabled tailored, AI-driven experiences. Pam Cowan, National Marketing Director, credits Zeta for driving renewals and new business.

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Ashley Furniture - Retail - Large

Ashley Furniture used the Zeta Marketing Platform to unify all their marketing data and partners in one place. This helped them improve their omnichannel strategy by bringing together search, social,... and TV. With everything in one ecosystem, they gained better insights for growth and retention. The unified platform also improved attribution for their campaigns. Zeta's AI-powered tools made their marketing more effective.

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The Farmer’s Dog - Consumer Goods

Zeta Marketing Platform helped The Farmer’s Dog improve customer acquisition. The challenge was high costs and low conversions from direct sales campaigns. Zeta shifted the focus to email nurturing a...nd trust-building. They used automatic discount codes and targeted email campaigns. This approach led to a 23% lower cost per acquisition and an 8% higher email conversion rate.

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Samsung - Consumer Electronics

Zeta Marketing Platform helped Samsung use AI-based intent segmentation for their marketing. Samsung wanted to find high-intent buyers and reduce wasted ad spend. Zeta's AI scored audiences using rea...l-time website data and the Zeta Data Cloud. Samsung saw a 50% increase in click rates for direct orders, a 220% increase in add-to-cart actions, and a 33% increase in ROAS compared to classic segmentation. The campaign reached more engaged customers with personalized messages.

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Toyota - Automotive

Zeta Marketing Platform helped Toyota boost car sales with AI-powered omnichannel engagement. Toyota struggled to turn website visits into dealer leads and needed better cross-channel marketing. Usin...g Zeta, Toyota matched unknown visitors to known identities and retargeted them across email, social, and display. Dealers combined DMS data with real-time behavior for a full customer view. This approach led to an 87% higher click-through rate and a 360% increase in conversion rate from existing website traffic.

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Cozy Earth - Consumer Goods

Zeta Marketing Platform helped Cozy Earth boost their brand with a newsletter sponsorship strategy. Cozy Earth wanted to reach more travelers and grow their loungewear line. Zeta targeted travel, foo...d, and home newsletters with native ads. The campaign reached over 2.6 million unique subscribers. Cozy Earth saw a 10% lift in ROAS, a 0.45% CTR, and over 15,000 new site visits.

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Zeta Marketing Platform: Overview

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Peers used Zeta Marketing Platform for engagement management and campaign management

Zeta Marketing Platform Competitors

Zeta Marketing Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (29)
Analytics

4.53/5 ★

Read Reviews (33)
Custom Reports

4.50/5 ★

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (29)
Analytics

4.53/5 ★

Read Reviews (33)
Custom Reports

4.50/5 ★

Read Reviews (55)

Software Failure Risk Guidance

?

for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Zeta Global Corp. News

Product

Zeta Global unveils Athena as the dawn of a new era

Zeta Global has introduced Athena, marking a new phase for the company. The announcement suggests Athena could be a new product, initiative, or platform, although details remain undisclosed. This move aligns with Zeta Global's recognition as a leader in email marketing services by Forrester.

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Financial

Zeta Global Reports 18th Straight "Beat and Raise" Quarter and Record Full Year 2025 Results

Zeta Global reported record financial results for 2025, marking its 18th consecutive quarter of exceeding expectations. The company achieved $395 million in Q4 revenue, a 25% increase year-over-year, and $1.305 billion for the full year, up 30%. Zeta also increased its 2026 revenue guidance, projecting growth of 34-35% and positive GAAP net income. The company highlighted its AI-driven marketing platform as a key growth driver.

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Financial

Zeta Global to Announce Fourth Quarter and Full Year 2025 Results on February 24, 2026

Zeta Global is scheduled to announce its fourth-quarter and full-year 2025 financial results on February 24, 2026.

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Partnership

Zeta Global OpenAI Tie Up Puts AI Marketing Story In Focus

Zeta Global has partnered with OpenAI to enhance its AI capabilities within its marketing technology platform. This collaboration aims to strengthen Zeta's competitive position in AI-driven marketing, aligning with its focus on first-party data and agency relationships. The partnership is expected to lead to deeper AI-powered features, potentially increasing customer engagement and platform competitiveness.

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Zeta Global Corp. Profile

Company Name

Zeta Global Corp.

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES F