Zeta Marketing Platform Overview
Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.
Use Cases
Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.
Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.
Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight" - Elena Rusakova
Peer review evidence (same sources as the product rating summary)
"...Omnichannel Engagement. ..." Case Study Samsung
"...To build more effective marketing campaigns, The RealReal knew it needed a clearer picture of what products its customers were most interested in...." Case Study The RealReal
"...Showing Advertising and Clients needed DR endeavors to enhance computerized show promoting effort...." Peer review by Brendan J, Marketing Research Analyst, Consumer Goods
Zeta Marketing Platform, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Zeta Marketing Platform
Top Industries
- Marketing and Advertising
- Consumer Goods
- Automotive
Popular in
- Enterprise
- Large Enterprise
- Mid Market
Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.
Zeta Marketing Platform Customer wins, Customer success stories, Case studies
How does Zeta Marketing Platform address your Engagement Management Challenges?
How can Zeta Marketing Platform optimize your Campaign Management Workflow?
How does Zeta Marketing Platform address your Advertisement Challenges?
How does Zeta Marketing Platform facilitate Digital Marketing?
What benefits does Zeta Marketing Platform offer for Collaboration?
92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova |
|
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe |
|
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Elena Rusakova Senior Digital Manager Publicis Media Russia |
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova |
|
Pieter Verhaeghe Online Operations Manager Carousel Casino Games |
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe |
|
Menno Damsté Manager Digital and Data Toyota |
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté |
OpenAI - Artificial Intelligence - Very Large
Zeta Global (ZETA) Jumps 11.6% After OpenAI Deal
Global Medical Response - Hospital & Health Care - Large
Ashley Furniture - Retail - Large
Renault Poland - Automotive - Large
Zeta Marketing Platform: Overview
Peers used Zeta Marketing Platform for engagement management and campaign management
Zeta Marketing Platform Competitors
Zeta Marketing Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
Software Failure Risk Guidance
?for Zeta Marketing Platform
Overall Risk Meter
Top Failure Risks for Zeta Marketing Platform
Zeta Global Corp. News
Exclusive: Zeta Global, Snowflake Say OSI Could Standardize Marketing Data For Enterprise AI
Zeta Global and Snowflake are collaborating on the OSI initiative to standardize marketing data definitions for enterprise AI. This integration aims to address data inconsistency issues across fragmented systems, enhancing AI accuracy and trust. The initiative is gaining traction with participation from major organizations like Databricks and Salesforce.
Zeta Global Gains After Partnering With Palantir to Build AI-Powered Marketing Platform (ZETA)
Zeta Global and Palantir Technologies have formed a strategic partnership to develop an AI-powered marketing platform. This collaboration will integrate Zeta's marketing intelligence with Palantir's Foundry platform, aiming to enhance real-time enterprise decision-making. The partnership is expected to generate significant revenue and expand Zeta's presence in AI-driven marketing technology.
Palantir and Zeta Global tie marketing data to Foundry
Palantir Technologies and Zeta Global have formed a strategic partnership to create a unified data and AI infrastructure for marketing. The collaboration integrates Palantir's Foundry with Zeta's Data Cloud and Athena by Zetaâ„¢, aiming to enhance enterprise marketing capabilities with AI-driven insights and decision-making. This partnership is expected to generate significant revenue and redefine marketing in the AI era.
Zeta Global Expands Athena AI to Agencies: Real-Time Intelligence...
Zeta Global has expanded its Athena AI platform to agencies, integrating real-time intelligence into marketing workflows. Athena's features include agentic workflows, precision measurement, and conversational intelligence, enhancing agency control over marketing decisions. The platform is now in beta for select partners, with full availability planned for 2026.
Zeta Global Corp. Profile
Company Name
Zeta Global Corp.
Company Website
https://zetaglobal.com/HQ Location
Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN
Employees
251-500
Social
Financials
SERIES F
