Zeta Marketing Platform Overview

Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.

Other use cases:

  • Digital Marketing
  • Collaboration
  • Lead Management
  • Generation Of New Leads
  • Proposal & Quote Management
  • Training & Onboarding
  • Personalized Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.

Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time." - Jacob Young

Zeta Marketing Platform, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on Zeta Marketing Platform Use Cases

Why is Zeta Marketing Platform the best choice for Engagement Management?

How can Zeta Marketing Platform optimize your Campaign Management Workflow?

How efficiently Does Zeta Marketing Platform manage your Digital Marketing?

What benefits does Zeta Marketing Platform offer for Collaboration?

29+ more Business Use Cases

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Jacob Young

Senior Director of Digital Marketing

Sundance Catalog

By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time. Testimonial By Jacob Young
Zeta Marketing Platform testimonial

Elena Rusakova

Senior Digital Manager

Publicis Media Russia

Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi

Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik
CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Jacob Young

Senior Director of Digital Marketing

Sundance Catalog

By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time. Testimonial By Jacob Young
Zeta Marketing Platform testimonial

Elena Rusakova

Senior Digital Manager

Publicis Media Russia

Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi

Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik

Case Studies

Consumer Electronics

CASE STUDY Samsung

Zeta Marketing Platform helped Samsung use AI-based intent segmentation for their marketing. Samsung wanted to find high-intent buyers and reduce wasted ad spend. Zeta's AI scored audiences using rea...l-time website data and the Zeta Data Cloud. Samsung saw a 50% increase in click rates for direct orders, a 220% increase in add-to-cart actions, and a 33% increase in ROAS compared to classic segmentation. The campaign reached more engaged customers with personalized messages.

Financial Services

CASE STUDY Sallie Mae

Zeta Marketing Platform helped Sallie Mae save over $1 million in technology licensing and agency costs. Sallie Mae needed to improve communication and audience segmentation as it expanded its educat...ion services. The company replaced outsourced lead generation with Zeta's self-service platform. This change increased speed to market by 95% and reduced the need for extra team members. Sallie Mae saw faster campaign launches and a lower total cost of ownership.

Automotive

CASE STUDY Toyota

Zeta Marketing Platform helped Toyota boost car sales with AI-powered omnichannel engagement. Toyota struggled to turn website visits into dealer leads and needed better cross-channel marketing. Usin...g Zeta, Toyota matched unknown visitors to known identities and retargeted them across email, social, and display. Dealers combined DMS data with real-time behavior for a full customer view. This approach led to an 87% higher click-through rate and a 360% increase in conversion rate from existing website traffic.

CASE STUDY Ashley Furniture

Redefining Omnichannel Strategies Through AI and Unified Intelligence

Consumer Goods

CASE STUDY The Farmer’s Dog

Zeta Marketing Platform helped The Farmer’s Dog improve customer acquisition. The challenge was high costs and low conversions from direct sales campaigns. Zeta shifted the focus to email nurturing a...nd trust-building. They used automatic discount codes and targeted email campaigns. This approach led to a 23% lower cost per acquisition and an 8% higher email conversion rate.

CASE STUDY Global Medical Response

Global Medical Response Amplifies Future Growth with Zeta Through Renewals and New Business

Video

Zeta Marketing Platform: Overview

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Peers used Zeta Marketing Platform for engagement management and campaign management

Zeta Marketing Platform Competitors

Zeta Marketing Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)

Software Failure Risk Guidance

?

for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Zeta Global Corp. News

Financial

Zeta Global Exceeds Q1 2025 Revenue Projections by 35.6% - News and Statistics

Zeta Global (NYSE:ZETA) reported Q1 2025 revenue of $264.4 million, surpassing projections with a 35.6% year-over-year increase. This strong growth highlights Zeta Global's momentum in the advertising and marketing technology sector.

Financial

Zeta Global (ZETA) Projected to Post Earnings on Thursday - MarketBeat

Zeta Global is scheduled to announce its earnings on Thursday, providing investors with the latest financial results and performance updates for the company.

Financial

Zeta Global Q1 2025 Earnings Call Set for May 1: AI Marketing Leader - Stock Titan

Zeta Global is set to announce its first quarter 2025 financial results on May 1, 2025.

Product

Zeta Global (ZETA) Introduces GenAI Agent Studio to Transform Marketing Automation!

Zeta Global introduces GenAI Agent Studio to enhance marketing automation.

Zeta Global Corp. Profile

Company Name

Zeta Global Corp.

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Financials

SERIES F