Zeta Marketing Platform Overview

Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.

Other use cases:

  • Digital Marketing
  • Collaboration
  • Lead Management
  • Generation Of New Leads
  • Proposal & Quote Management
  • Training & Onboarding
  • Personalized Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Zeta Marketing Platform works with different mediums / channels such as E-Mail, Omnichannel, Website, etc.

Zeta Marketing Platform's features include Personalization, and Recording.

Reviews

"Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight" - Elena Rusakova

Zeta Marketing Platform, Adroll, datalicious, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on Zeta Marketing Platform Use Cases

Why is Zeta Marketing Platform the best choice for Engagement Management?

How efficiently Does Zeta Marketing Platform manage your Campaign Management?

What Are the key features of Zeta Marketing Platform for Digital Marketing?

How does Zeta Marketing Platform address your Collaboration Challenges?

29+ more Business Use Cases

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Elena Rusakova

Senior Digital Manager

Publicis Media Russia

Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova
Zeta Marketing Platform testimonial

Alejandro Cremades

Forbes

A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota

The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté
CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Elena Rusakova

Senior Digital Manager

Publicis Media Russia

Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova
Zeta Marketing Platform testimonial

Alejandro Cremades

Forbes

A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota

The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté

Case Studies

COMPANY INDUSTRY CASE STUDIES
Zeta Marketing Platform case study
Financial Services
Financial Services
Case Study Financial services company

How Zeta helps a financial services company to reengage customers and maximizing incremental sales using a personalized approach to email

Read More
Zeta Marketing Platform case study
Apparel & Fashion
Apparel & Fashion
Case Study The RealReal

Learn how Zeta helped The RealReal reach in-market customers with greater speed and efficiency than ever before.

Read More
Zeta Marketing Platform case study
Consumer Electronics
Consumer Electronics
Case Study Samsung

How Zeta helps Samsung reach in-market customers like never before to send sales soaring.

Read More

Video

Zeta Marketing Platform: Overview

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Peers used Zeta Marketing Platform for engagement management and campaign management

Zeta Marketing Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (29)
Analytics

4.53/5 ★

Read Reviews (33)
Custom Reports

4.50/5 ★

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (29)
Analytics

4.53/5 ★

Read Reviews (33)
Custom Reports

4.50/5 ★

Read Reviews (55)

Software Failure Risk Guidance

?

for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Zeta Global Corp. News

Zeta Global : Completes Acquisition of LiveIntent Form 8 K

Zeta Global Holdings Corp. has completed the acquisition of LiveIntent, enhancing its capabilities in digital marketing and customer engagement.

20/10/2024 - source

Zeta to Announce Third Quarter 2024 Results on November 11, 2024 | Business Wire

Zeta will release its third quarter 2024 financial results on November 11, 2024, with a conference call hosted by CEO David Steinberg and CFO Chris Greiner.

09/10/2024 - source

Zeta Global to Acquire LiveIntent in a Highly Accretive Transaction

Zeta Global plans to acquire LiveIntent in a highly accretive transaction, enhancing its market position and capabilities.

07/10/2024 - source

Zeta Global Corp. Profile

Company Name

Zeta Global Corp.

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Financials

SERIES F