Zeta Marketing Platform Overview

Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.

Other use cases:

  • Digital Marketing
  • Collaboration
  • Lead Management
  • Generation Of New Leads
  • Proposal & Quote Management
  • Training & Onboarding
  • Personalized Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.

Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product por...tfolio with access to the latest technologies. We highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience." - Vsevolod Plokhov

Zeta Marketing Platform, Adroll, datalicious, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on Zeta Marketing Platform Use Cases

What solutions does Zeta Marketing Platform provide for Engagement Management?

How can Zeta Marketing Platform optimize your Campaign Management Workflow?

How can Zeta Marketing Platform optimize your Digital Marketing Workflow?

How efficiently Does Zeta Marketing Platform manage your Collaboration?

29+ more Business Use Cases

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Vsevolod Plokhov

CMO

Samsung Electronics Russia

Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience.

Testimonial By Vsevolod Plokhov
Zeta Marketing Platform testimonial

Jacob Young

Senior Director of Digital Marketing

Sundance Catalog

By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time. Testimonial By Jacob Young
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games

Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe
CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Vsevolod Plokhov

CMO

Samsung Electronics Russia

Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience.

Testimonial By Vsevolod Plokhov
Zeta Marketing Platform testimonial

Jacob Young

Senior Director of Digital Marketing

Sundance Catalog

By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time. Testimonial By Jacob Young
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games

Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe

Case Studies

COMPANY INDUSTRY CASE STUDIES
Zeta Marketing Platform case study
Consumer Goods
Consumer Goods
Case Study A leading snack food producer

Learn How Zeta helps the maker of American snacking staples, quickly and cost-effectively re-engage with more than 100,000 inactive consumers via email.

Read More
Zeta Marketing Platform case study
Consumer Goods
Consumer Goods
Case Study A leading snack food producer

Learn How Zeta helps the maker of American snacking staples, quickly and cost-effectively re-engage with more than 100,000 inactive consumers via email.

Read More
Zeta Marketing Platform case study
Automotive
Automotive
Case Study Toyota

How Zeta helps Toyota to boost sales by generating more leads from the existing traffic to its manufacturer website.

Read More

Video

Zeta Marketing Platform: Overview

Video Thumbnail
lightning

Peers used Zeta Marketing Platform for engagement management and campaign management

Zeta Marketing Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)

Software Failure Risk Guidance

?

for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Zeta Global Corp. News

Zeta Global : Completes Acquisition of LiveIntent Form 8 K

Zeta Global Holdings Corp. has completed the acquisition of LiveIntent, enhancing its capabilities in digital marketing and customer engagement.

20/10/2024 - source

Zeta to Announce Third Quarter 2024 Results on November 11, 2024 | Business Wire

Zeta will release its third quarter 2024 financial results on November 11, 2024, with a conference call hosted by CEO David Steinberg and CFO Chris Greiner.

09/10/2024 - source

Zeta Global to Acquire LiveIntent in a Highly Accretive Transaction

Zeta Global plans to acquire LiveIntent in a highly accretive transaction, enhancing its market position and capabilities.

07/10/2024 - source

Zeta Global Corp. Feeds

Zeta Global Accelerates Timing of Fourth Quarter and Full Year 2024 Financial Results - StreetInsider

Zeta Global is speeding up the release of its financial results for the fourth quarter and full year 2024.

05/02/2025 - source

Zeta Global announces Ed See as Chief Growth Officer, effective February 10

Zeta Global has appointed Ed See as Chief Growth Officer, effective February 10.

22/01/2025 - source

Zeta Global Reports 108% YoY Increase in Zeta Marketing Platform Usage During Start of Holiday Shopping Season - StockTitan

Zeta Global reports a 108% year-over-year increase in the usage of its Zeta Marketing Platform at the start of the holiday shopping season.

03/12/2024 - source

Zeta Global Corp. Profile

Company Name

Zeta Global Corp.

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Financials

SERIES F