Zeta Marketing Platform Overview
Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.
Use Cases
Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.
Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.
Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time." - Jacob Young
Zeta Marketing Platform, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Zeta Marketing Platform
Top Industries
- Marketing and Advertising
- Consumer Goods
- Automotive
Popular in
- Enterprise
- Large Enterprise
- Mid Market
Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.
Comprehensive Insights on Zeta Marketing Platform Use Cases
How does Zeta Marketing Platform facilitate Engagement Management?
How efficiently Does Zeta Marketing Platform manage your Campaign Management?
How does Zeta Marketing Platform address your Advertisement Challenges?
How can Zeta Marketing Platform optimize your Digital Marketing Workflow?
What makes Zeta Marketing Platform ideal for Collaboration?
92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time. Testimonial By Jacob Young |
|
Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik |
|
A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Jacob Young Senior Director of Digital Marketing Sundance Catalog |
By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time. Testimonial By Jacob Young |
|
Łukasz Wójcik CMO Mitsubishi |
Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik |
|
Alejandro Cremades Forbes |
A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades |
Case Studies
CASE STUDY Cozy Earth
CASE STUDY Toyota
CASE STUDY Sallie Mae
CASE STUDY The Farmer’s Dog
CASE STUDY Samsung
CASE STUDY General Mills
Video
Zeta Marketing Platform: Overview
Peers used Zeta Marketing Platform for engagement management and campaign management
Zeta Marketing Platform Competitors
Zeta Marketing Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
Software Failure Risk Guidance
?for Zeta Marketing Platform
Overall Risk Meter
Top Failure Risks for Zeta Marketing Platform
Zeta Global Corp. News
Zeta Global to acquire Marigold's enterprise software business - Mi3
Zeta Global has entered a definitive agreement to acquire Marigold's enterprise software business for $325 million. This acquisition includes Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow, but excludes Marigold's SMB businesses. The deal aims to enhance Zeta's market penetration among Fortune 500 brands and strengthen its AI-powered marketing platform. The transaction is expected to close by the end of 2025.
Zeta Launches Generative Engine Optimization
Zeta Launches Generative Engine Optimization
Zeta Announces Generative Engine Optimization Solution to Help Brands Lead in the Post-Search Era
Zeta Global has launched the Generative Engine Optimization (GEO) solution as part of its Zeta Marketing Platform. This new tool helps brands maintain visibility and accuracy in AI-generated search results, optimizing content for platforms like ChatGPT and Gemini. The GEO solution provides marketers with actionable insights to enhance brand discoverability and engagement in the evolving digital landscape.
August Zeta Economic Index Shows Households Rebalancing, Not Retreating | Business
Zeta Global released the August 2025 Zeta Economic Index, highlighting U.S. consumer behavior trends. The index, powered by generative AI, shows households are rebalancing spending, with increased online engagement and new-mover signals. This indicates a stable macroeconomic environment, supported by back-to-school shopping.
Zeta Global Corp. Profile
Company Name
Zeta Global Corp.
Company Website
https://zetaglobal.com/HQ Location
Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN
Employees
251-500
Social
Financials
SERIES F
