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Zoho Marketing Automation: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Zoho Marketing Automation
Brand: Zoho Marketing Automation
Rating: 4.23 (115 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Marketing automation software for faster business growth

Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

Lead Nurturing
Conversion Management
Campaign Management
Generation Of New Leads
Lead Management
Channel Marketing
Lead Qualification: Behavioural

See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

Enter New Markets Internationally Or Locally
Acquire Customers

See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.

Reviews

"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space." - Frances Blackie

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

Information Technology and Services
Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Comprehensive Insights on Zoho Marketing Automation Use Cases

What solutions does Zoho Marketing Automation provide for Engagement Management?

What solutions does Zoho Marketing Automation provide for Personalized Marketing?

How efficiently Does Zoho Marketing Automation manage your Lead Nurturing?

What Are the key features of Zoho Marketing Automation for Conversion Management?

12+ more Business Use Cases

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Frances Blackie Managing Director FWRD	I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Adrienne Craighead Marketing Advisor TorchBearer Business Growth Advisor	I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Christopher Krefft Director of Sales and Marketing The Sauna & Steam Centre	Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft

CUSTOMERS	TESTIMONIALS
Frances Blackie Managing Director FWRD	I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Adrienne Craighead Marketing Advisor TorchBearer Business Growth Advisor	I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Christopher Krefft Director of Sales and Marketing The Sauna & Steam Centre	Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft

Case Studies

Education

CASE STUDY Valmiki Group

Zoho Contracts helped Valmiki Group centralize contract storage and automate renewals. The team managed nearly 80 contracts monthly and struggled with scattered documents and missed renewals. Zoho Co...ntracts provided a central repository, automated reminders, and easy search features. The solution improved access, sped up processes, and reduced missed renewals. Real-time collaboration and digital signatures made contract management easier for staff and counselors.

Consumer Goods

CASE STUDY Zepto

Zoho Expense helped Zepto speed up employee reimbursements. Zepto used features like Autoscan of invoices, approval workflows, and spend insights. Employees could file expenses in seconds instead of ...minutes. The system reads data from invoices and enters it automatically. Zepto praised Zoho Expense for its customer support and policy violation detection.

Marketing and Advertising

CASE STUDY UENI

Zoho Billing helped UENI, a London-based tech company, manage its subscription billing for small business clients. UENI needed a recurring billing solution with strong APIs and automation. They chose... Zoho Billing for its integration and ease of use. UENI quickly set up monthly and yearly plans across multiple countries. Automation with Zoho Billing's APIs and webhooks let UENI focus on business growth, not billing complexity.

Medical Devices

CASE STUDY Agappe Diagnostics

Zoho CRM helped Agappe Diagnostics manage sales and service in one system. Before, Agappe used many tools and had no single view of customers. Zoho CRM gave field agents a mobile app with all custome...r info. The company now has better reporting and a 360-degree customer view. Agappe saw an 80% increase in productivity and higher operational efficiency.

Financial Services

CASE STUDY TagniFi

Zoho Billing helped TagniFi move from manual Excel tracking to automated subscription management. TagniFi struggled with time-consuming invoicing and payment collection, leading to billing errors and... lost time. Zoho Billing automated invoicing, payment reminders, and integrated with Stripe and Zoho Books. This saved the team a huge amount of time and improved their subscription renewal process. TagniFi now manages billing, payments, and bookkeeping more easily, supporting their growth.

Information Technology and Services

CASE STUDY Tech Mahindra

Zoho Assist helped Tech Mahindra boost productivity by 20%. The device engineering team needed secure, remote access to global lab systems without installing software. Zoho Assist provided browser-ba...sed remote access and strong security. Engineers could work remotely, collaborate in real time, and transfer files instantly. The tool supported multi-monitor setups and unattended access, making daily work faster and more efficient.

Simplifying Marketing with the Next-Gen Marketing Automation Software

Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	4.78/5 ★ Read Reviews (17)
Analytics	4.60/5 ★ Read Reviews (8)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	4.78/5 ★ Read Reviews (17)
Analytics	4.60/5 ★ Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.51/5 ★

Read Reviews (5)

Data Import

3.78/5 ★

Read Reviews (2)

Few API Integrations for Zoho Marketing Automation

Software Failure Risk Guidance

for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

Customer 28/07/2025

Joyalukkas Joins Forces with Zoho for Global Digital Transformation

Joyalukkas partners with Zoho to implement Zoho's Customer Experience Platform across 175 showrooms globally, enhancing customer engagement and operational efficiency. The platform will unify sales and centralize customer data, initially rolled out in India and expanding to 10 international markets. Zoho's scalable technology supports Joyalukkas' shift to proactive, insight-driven customer interactions.

Product 27/07/2025

Enhance workplace efficiency with Zoho Cliq message actions

Zoho has introduced message actions in Zoho Cliq to enhance workplace efficiency by transforming chats into actionable tasks, tickets, or notes. This feature integrates with Zoho Projects, Zoho Desk, Zoho CRM, Trello, and more, allowing users to streamline communication and improve productivity. The Cliq developer platform also enables custom message actions, such as sentiment analysis and smart recommendations.

Product 26/07/2025

Zoho unveils proprietary large language model

Zoho has launched Zia LLM, a proprietary large language model, leveraging Nvidias AI platform. The model, with parameters of 1.3 billion, 2.6 billion, and 7 billion, is optimized for contextual applicability and data privacy. Additionally, Zoho introduced automatic speech recognition models for English and Hindi, outperforming competitors by up to 75%. These innovations will be deployed across Zoho's data centers in the US, India, and Europe.

Product 23/07/2025

Feature spotlight: Settings Customization in Zoho Mail

Zoho Mail introduces Settings Customization, allowing admins to control user interactions and email formatting. This feature enables organizations to enforce brand standards, manage access to tools, and maintain email consistency. Admins can lock font settings, control email viewing, and enforce security measures, tailoring the email experience to organizational needs.

Zoho Corporation Pvt. Ltd Profile

Company Name

Zoho Corporation Pvt. Ltd

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

PRIVATE