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Zoho Marketing Automation: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Zoho Marketing Automation
Brand: Zoho Marketing Automation
Rating: 4.23 (115 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Marketing automation software for faster business growth

Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

Lead Nurturing
Conversion Management
Campaign Management
Generation Of New Leads
Lead Management
Channel Marketing
Lead Qualification: Behavioural

See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

Enter New Markets Internationally Or Locally
Acquire Customers

See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.

Reviews

"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space." - Frances Blackie

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

Information Technology and Services
Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Comprehensive Insights on Zoho Marketing Automation Use Cases

How does Zoho Marketing Automation address your Engagement Management Challenges?

What Are the key features of Zoho Marketing Automation for Personalized Marketing?

What makes Zoho Marketing Automation ideal for Lead Nurturing?

How does Zoho Marketing Automation address your Conversion Management Challenges?

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Frances Blackie Managing Director FWRD	I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Christopher Krefft Director of Sales and Marketing The Sauna & Steam Centre	Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Adrienne Craighead Marketing Advisor TorchBearer Business Growth Advisor	I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead

CUSTOMERS	TESTIMONIALS
Frances Blackie Managing Director FWRD	I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Christopher Krefft Director of Sales and Marketing The Sauna & Steam Centre	Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Adrienne Craighead Marketing Advisor TorchBearer Business Growth Advisor	I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead

Case Studies

Education

CASE STUDY Valmiki Group

Zoho Contracts helped Valmiki Group centralize contract storage and automate renewals. The team managed nearly 80 contracts monthly and struggled with scattered documents and missed renewals. Zoho Co...ntracts provided a central repository, automated reminders, and easy search features. The solution improved access, sped up processes, and reduced missed renewals. Real-time collaboration and digital signatures made contract management easier for staff and counselors.

Marketing and Advertising

CASE STUDY UENI

Zoho Billing helped UENI, a London-based tech company, manage its subscription billing for small business clients. UENI needed a recurring billing solution with strong APIs and automation. They chose... Zoho Billing for its integration and ease of use. UENI quickly set up monthly and yearly plans across multiple countries. Automation with Zoho Billing's APIs and webhooks let UENI focus on business growth, not billing complexity.

Information Technology and Services

CASE STUDY Tech Mahindra

Zoho Assist helped Tech Mahindra boost productivity by 20%. The device engineering team needed secure, remote access to global lab systems without installing software. Zoho Assist provided browser-ba...sed remote access and strong security. Engineers could work remotely, collaborate in real time, and transfer files instantly. The tool supported multi-monitor setups and unattended access, making daily work faster and more efficient.

Financial Services

CASE STUDY TagniFi

Zoho Billing helped TagniFi move from manual Excel tracking to automated subscription management. TagniFi struggled with time-consuming invoicing and payment collection, leading to billing errors and... lost time. Zoho Billing automated invoicing, payment reminders, and integrated with Stripe and Zoho Books. This saved the team a huge amount of time and improved their subscription renewal process. TagniFi now manages billing, payments, and bookkeeping more easily, supporting their growth.

Medical Devices

CASE STUDY Agappe Diagnostics

Zoho CRM helped Agappe Diagnostics manage sales and service in one system. Before, Agappe used many tools and had no single view of customers. Zoho CRM gave field agents a mobile app with all custome...r info. The company now has better reporting and a 360-degree customer view. Agappe saw an 80% increase in productivity and higher operational efficiency.

Consumer Goods

CASE STUDY Zepto

Zoho Expense helped Zepto speed up employee reimbursements. Zepto used features like Autoscan of invoices, approval workflows, and spend insights. Employees could file expenses in seconds instead of ...minutes. The system reads data from invoices and enters it automatically. Zepto praised Zoho Expense for its customer support and policy violation detection.

Simplifying Marketing with the Next-Gen Marketing Automation Software

Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	4.78/5 ★ Read Reviews (17)
Analytics	4.60/5 ★ Read Reviews (8)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	4.78/5 ★ Read Reviews (17)
Analytics	4.60/5 ★ Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.51/5 ★

Read Reviews (5)

Data Import

3.78/5 ★

Read Reviews (2)

Few API Integrations for Zoho Marketing Automation

Software Failure Risk Guidance

for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

Product 25/08/2025

Introducing document delivery and authentication via WhatsApp in Zoho Sign

Zoho introduces WhatsApp integration in Zoho Sign, enabling document delivery and OTP authentication via WhatsApp. This update enhances user experience by offering faster turnaround times, increased trust, and improved security with end-to-end encryption. Users can easily set up the integration through Zoho Sign's interface, linking their WhatsApp Business account for streamlined document workflows.

Product 25/08/2025

ManageEngine Introduces DEX Capabilities in Endpoint Central, Advancing Towards Autonomous Endpoint Management

ManageEngine, a division of Zoho Corporation, has introduced digital employee experience (DEX) capabilities to its Endpoint Central platform. This enhancement aims to improve IT teams' ability to proactively resolve endpoint performance issues, thereby enhancing employee productivity and satisfaction. The new features include real-time insights, diagnostics, and automation, and are available as a stand-alone SaaS product or an add-on to Endpoint Central.

Product 21/08/2025

Zoho Finance Suite: Powering Belgiums shift to E-Invoicing

Zoho is expanding its Finance Suite to support Belgium's nationwide e-invoicing mandate starting January 2026. The suite, including Zoho Billing, Zoho Books, and Zoho Inventory, will enable Belgian businesses to issue and receive invoices via the Peppol network, ensuring compliance with the BIS 3.0 format. This expansion highlights Zoho's commitment to aiding businesses in Europe with seamless invoicing workflows.

Product 20/08/2025

Tuning response time psychology with an integrated solution

Zoho CRM now integrates with Office24by7's cloud telephony solution, enhancing sales efficiency by providing instant lead alerts, auto-dialing, and smart routing. This integration allows sales teams to access full CRM context during calls, improving conversion rates and overall productivity. The solution also offers call analytics and performance insights for better sales management.

Zoho Corporation Pvt. Ltd Profile

Company Name

Zoho Corporation Pvt. Ltd

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

PRIVATE