Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

  • Lead Nurturing
  • Conversion Management
  • Campaign Management
  • Generation Of New Leads
  • Lead Management
  • Channel Marketing
  • Lead Qualification: Behavioural
See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.

Reviews

"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space." - Frances Blackie

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

  • Information Technology and Services
  • Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Comprehensive Insights on Zoho Marketing Automation Use Cases

How does Zoho Marketing Automation address your Engagement Management Challenges?

Why is Zoho Marketing Automation the best choice for Personalized Marketing?

How does Zoho Marketing Automation facilitate Lead Nurturing?

How efficiently Does Zoho Marketing Automation manage your Conversion Management?

12+ more Business Use Cases

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead

Case Studies

COMPANY INDUSTRY CASE STUDIES
Zoho Marketing Automation case study
Entertainment
Entertainment
CASE STUDY RiFF Studio

RiFF Studio improved team collaboration and project management using Zoho Workplace, leading to streamlined communication and efficiency.

Read More
Zoho Marketing Automation case study
Hospitality
Hospitality
CASE STUDY Minor Hotels

Minor Hotels centralized sales data and improved team collaboration with Zoho One, enhancing management's strategic decision-making.

Read More
Zoho Marketing Automation case study
Manufacturing
Manufacturing
CASE STUDY Yorkshire Packaging Systems

Yorkshire Packaging Systems reduced report preparation time and easily generates sales and activity reports using Zoho CRM.

Read More

Video

Simplifying Marketing with the Next-Gen Marketing Automation Software

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lightning

Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.78/5

Read Reviews (17)
Analytics

4.60/5

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.78/5

Read Reviews (17)
Analytics

4.60/5

Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Few API Integrations for Zoho Marketing Automation

Software Failure Risk Guidance

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for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

Zoho Corporation launches Zia Agents , Agent Studio , and Agent Marketplace across MENA , revolutionising AI agents in enterprise solutions

Zoho Corporation has launched Zia Agents, Agent Studio, and Agent Marketplace in the MENA region, enhancing AI agents in enterprise solutions.

11/02/2025 - source

Zoho unleashes new AI Agents Gadget

Zoho Corporation has expanded its AI assistant, Zia, by introducing Zia Agents, Agent Studio, and Agent Marketplace, enabling enterprises to build and distribute intelligent digital agents across their organizations.

10/02/2025 - source

Zoho launches full Payroll solution for US market - - Enterprise Times

Zoho has introduced a complete Payroll solution for the US market.

15/12/2024 - source

Zoho Corporation Pvt. Ltd Feeds

Sridhar Vembu Steps Down As Zoho CEO To Become Company Chief Scientist | Economy News

Sridhar Vembu has stepped down as CEO of Zoho to become the company's Chief Scientist.

27/01/2025 - source

Zoho Sridhar Vembu steps down , Co - founder Shailesh Kumar Davey takes over as CEO

Zoho's Sridhar Vembu steps down as CEO, with Co-founder Shailesh Kumar Davey taking over the role.

26/01/2025 - source

Zoho Corporation Pvt. Ltd Profile

Company Name

Zoho Corporation Pvt. Ltd

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

PRIVATE