Home Marketing Automation Zoho Marketing Automation

Zoho Marketing Automation: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Zoho Marketing Automation
Brand: Zoho Marketing Automation
Rating: 4.23 (115 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Marketing automation software for faster business growth

Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

Lead Nurturing
Conversion Management
Campaign Management
Generation Of New Leads
Lead Management
Channel Marketing
Lead Qualification: Behavioural

See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

Enter New Markets Internationally Or Locally
Acquire Customers

See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.

Reviews

"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space." - Frances Blackie

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

Information Technology and Services
Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Zoho Marketing Automation Customer wins, Customer success stories, Case studies

How efficiently Does Zoho Marketing Automation manage your Engagement Management?

How does Zoho Marketing Automation facilitate Personalized Marketing?

What solutions does Zoho Marketing Automation provide for Lead Nurturing?

How does Zoho Marketing Automation address your Conversion Management Challenges?

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS	TESTIMONIALS
Frances Blackie Managing Director FWRD	I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Adrienne Craighead Marketing Advisor TorchBearer Business Growth Advisor	I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Christopher Krefft Director of Sales and Marketing The Sauna & Steam Centre	Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft

CUSTOMERS	TESTIMONIALS
Frances Blackie Managing Director FWRD	I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Adrienne Craighead Marketing Advisor TorchBearer Business Growth Advisor	I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Christopher Krefft Director of Sales and Marketing The Sauna & Steam Centre	Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft

Brigade Plus Transforms Sales Management and Customer Journeys with Zoho CRM

Brigade Plus has adopted Zoho CRM to enhance its sales management and customer experience, achieving 100% user adoption and a 4x ROI. The implementation, completed in four months, included integratio...ns with SAP Cloud and other systems, leading to significant time savings and improved decision-making. This strategic shift has optimized Brigade Plus's operations and set a new standard for customer-centric innovation.

Force Motors partners with Zoho to power end-to-end digital transformation across its dealer networks

Force Motors has partnered with Zoho to implement a comprehensive digital transformation across its dealer networks. This collaboration, part of Force Motors' Project DigiForce, will deploy Zoho's CR...M and DMS solutions, along with AI-powered applications, to enhance customer experience and streamline dealer operations. The initiative aims to modernize marketing, sales, and service processes, supporting Force Motors' growth and efficiency.

Joyalukkas Partners with Zoho to Unify Sales Operations & Redefine Customer Experience Across Global Retail Operations

Joyalukkas has partnered with Zoho to implement Zoho's Customer Experience Platform across its global retail operations. This platform unifies sales and service functions, centralizes customer data, ...and enhances operational agility, enabling personalized engagement at scale. The transformation, led by Zoho's Enterprise Business Solutions team, supports Joyalukkas' customer-centric vision by providing a unified, adaptable platform for global markets.

Taobé Consulting - Management Consulting

Zoho Webinar helped Taobé Consulting improve client communication and boost productivity. The company used interactive Q&A, webinar recordings, and registration insights to engage more clients. They ...saw a 30% increase in webinar registrations and a 40% rise in productivity. The platform made it easier to reach more clients and cut costs. Taobé Consulting became more visible and trusted in their industry.

Sparex - Wholesale

Zoho Analytics helped Sparex fix data problems from 18 subsidiaries. Before, teams used different systems and had conflicting data. Meetings stalled because no one trusted the numbers. With Zoho Anal...ytics, Sparex now syncs 15 million rows of data daily. Teams get custom dashboards and can make their own reports. Report requests dropped from 1-2 per hour to 1-2 per week. One insight from Zoho Analytics led to $1.4 million in extra sales by repricing slow-moving stock.

Shortlist Recruitment - Human Resources

Zoho Recruit helps Shortlist Recruitment, a technical recruitment agency, place candidates faster than competitors. The team uses Zoho Recruit for quick searches, custom tags, and easy customisation.... The platform supports operations in both the UK and USA. Shortlist Recruitment values Zoho Recruit's cost-effectiveness and strong GDPR compliance. SMS integration lets them reach job seekers discreetly during work hours.

More Zoho Marketing Automation Customer Stories...

Simplifying Marketing with the Next-Gen Marketing Automation Software

Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	4.78/5 ★ Read Reviews (17)
Analytics	4.60/5 ★ Read Reviews (8)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	4.78/5 ★ Read Reviews (17)
Analytics	4.60/5 ★ Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.51/5 ★

Read Reviews (5)

Data Import

3.78/5 ★

Read Reviews (2)

Few API Integrations for Zoho Marketing Automation

Software Failure Risk Guidance

for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

Partnership 02/11/2025

Zoho Corporation to Leverage NVIDIA NeMo to Build LLMs

Zoho Corporation is leveraging NVIDIA's AI platform, including NeMo, to develop and deploy large language models (LLMs) for its SaaS applications. This collaboration aims to enhance AI capabilities for Zoho's 700,000+ customers, focusing on business-specific use cases and privacy compliance. Zoho's investment in NVIDIA's technology has resulted in significant improvements in throughput and latency.

Product 02/11/2025

Zoho Adds Advanced AI Capabilities to Low-Code Development Platform

Zoho has introduced advanced AI capabilities to its low-code development platform, Zoho Creator, enhancing app creation with 10 new features. These include the AI assistant CoCreator, which uses voice and text prompts for app building, and AI-driven component and code generation. The updates aim to speed up app development and democratize access without extra costs, leveraging Zoho's AI assistant, Zia.

Awards 30/10/2025

Four years strong: Zoho Assist wins Customers Choice 2025 in the Remote Desktop Category

Zoho Assist has been awarded the Customers Choice 2025 in the Remote Desktop category on Gartner Peer Insights for the fourth consecutive year. This recognition is based on user feedback from IT professionals and customer support teams. Zoho Assist is praised for its simplicity, security, and scalability, with recent enhancements including automation and advanced auditing features to support hybrid work environments.

Product 22/10/2025

Intelligent agreement management with Zoho Sign's AI features

Zoho Sign has integrated with OpenAI's ChatGPT to enhance contract management. This AI-powered assistant helps users identify obligations, spot missing clauses, and detect potential risks in agreements. It also extracts metadata, provides document queries, and simplifies legal jargon, making contract handling more efficient and secure.

More Zoho Marketing Automation News...

Zoho Corporation Pvt. Ltd Profile

Company Name

Zoho Corporation Pvt. Ltd

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

PRIVATE