Zoho Marketing Automation Overview
Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.
Use Cases
Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.
Business Priorities
Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.
Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data
Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.
Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.
Reviews
"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive." - Adrienne Craighead
Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Zoho Marketing Automation
Top Industries
- Information Technology and Services
- Health, Wellness and Fitness
Popular in
Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by
Comprehensive Insights on Zoho Marketing Automation Use Cases
Why is Zoho Marketing Automation the best choice for Engagement Management?
What Are the key features of Zoho Marketing Automation for Personalized Marketing?
How does Zoho Marketing Automation facilitate Lead Nurturing?
How does Zoho Marketing Automation facilitate Conversion Management?
12+ more Business Use Cases
27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
---|---|
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I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead |
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I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie |
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Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft |
CUSTOMERS | TESTIMONIALS |
---|---|
![]() Adrienne Craighead Marketing Advisor TorchBearer Business Growth Advisor |
I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead |
![]() Frances Blackie Managing Director FWRD |
I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie |
![]() Christopher Krefft Director of Sales and Marketing The Sauna & Steam Centre |
Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft |
Case Studies
CASE STUDY UENI
CASE STUDY Agappe Diagnostics
CASE STUDY Zepto
CASE STUDY Valmiki Group
CASE STUDY TagniFi
CASE STUDY Tech Mahindra
Video
Simplifying Marketing with the Next-Gen Marketing Automation Software

Zoho Marketing Automation Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
Custom Reports | Read Reviews (17) |
Analytics | Read Reviews (8) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
Custom Reports | Read Reviews (17) |
Analytics | Read Reviews (8) |
Zoho Marketing Automation Integrations
Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Zoho Marketing Automation
Software Failure Risk Guidance
?for Zoho Marketing Automation
Top Failure Risks for Zoho Marketing Automation
Zoho Corporation Pvt. Ltd News
Introducing Zoho Backstage 3.0: Smarter tools for impactful events
Zoho has launched Zoho Backstage 3.0, enhancing its event management platform with accessibility features, smarter RSVP management, and a redesigned mobile app. The update includes new tools for ticketing, communication, and compliance, such as dynamic pricing, WhatsApp integration, and HIPAA compliance. These enhancements aim to improve event planning, attendee engagement, and operational efficiency.
Introducing Zia Hubs: An intelligent tool to extract information from raw enterprise data
Zoho has introduced Zia Hubs, an AI-driven tool within Zoho WorkDrive, designed to unify and analyze scattered enterprise data. This tool organizes content into dedicated hubs, enabling seamless access to business intelligence across platforms without altering existing file structures. Currently in beta in the US, Zia Hubs aims to enhance productivity by providing centralized insights and is set for public release by Q3 2025.
Nova release '25: From intelligent automation to deeper insights
Zoho SalesIQ's Nova '25 release introduces over 25 new features and enhancements. Key updates include AI-driven automation, expanded IM channel capabilities, and new integrations with Bigin by Zoho CRM and Zoho Lens. The release also enhances Zobot with new templates and performance metrics, and adds features like WhatsApp broadcast and Instagram Story replies.
Click, connect, automate: Your meetings just got an upgrade
Zoho has integrated its virtual meeting platform, Zoho Meeting, with Zapier to automate meeting-related tasks. This integration allows users to automate follow-up emails, team notifications, calendar updates, and data logging across over 5,000 apps without coding. The collaboration aims to enhance productivity by reducing manual work associated with meetings.
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