cuspera logo CUSPERA

Conversational Marketing Software 2026: Buyer’s Guide

Learn what is Conversational Marketing and how to choose the right Conversational Marketing software

What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Read more about how companies in different industries are using Conversational Marketing software to drive results.

Read more about the latest news and updates in Conversational Marketing.

Updated By Cuspera

Last updated: Sep 27, 2024

Popular Conversational Marketing Software

Drift

Revenue Acceleration Platform for personalized customer experiences

4.47

Read Reviews
Drift Icon

Drift

22.35
★★★★★
★★★★★
Revenue Acceleration Platform for personalized customer experiences

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

Testimonials

Adrian Cohn

Director of Brand & Communications

Smartling

Drift Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Playbook creation
Top Features : Bot,Personalization,Alerts: popups & Notifications

Vendor: Salesloft, Inc

Founded: 2011

Company Size: 251-500

HQ Location: 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Financials: SERIES D

Conversica

Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS

4.52

Read Reviews
Conversica Icon

Conversica

22.61
★★★★★
★★★★★
Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS

Conversica AI Assistants can be used to engage customers and prospects in conversations over email or SMS.

This platform is used by companies to drive customer conversations at scale. AI Assistants engage customer/propsect by initiating contact, intelligently interpret replies and respond with tailored response. Conversia platform has vast conversational library that AI uses to have natural conversation with customers All corner cases/exceptions are handled by Conversica team.

The system uses machine learning and training of responses to improve accuracy and quality of AI. Conversica integrates with all major CRM

Testimonials

David Ramsaroop

Director of Business Development

Full Sail University

Conversica Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Lead engagement
Top Features : Personalization,Intelligent assistant,Dashboard

Vendor: Conversica, Inc.

Founded: 2007

Company Size: 251-500

HQ Location: 950 Tower Lane, 12th Floor Foster City, California 94404

Financials: SERIES E

Customers.ai

B2C outbound marketing and sales automation for marketers and business owners

4.25

Read Reviews
Customers.ai Icon

Customers.ai

21.25
★★★★★
★★★★★
B2C outbound marketing and sales automation for marketers and business owners

Customers.ai is a B2C outbound marketing and sales automation tool to use and created with marketers and business owners in mind.

Customers.ai offers simple solutions to big problems. Find more, better leads. Get higher engagement rates with AI-powered email tools. Save time. Sell more. Make more money.

Customers.ai Icon
Highlights
Top Processes : Engagement management,Advertisement,Engaging and following up
Top Features : Bot,Widgets,Templates

Vendor: Customers.ai

Company Size: 11-50

Financials: SERIES A

Qualified

Conversational sales and marketing platform to meet with VIPs in real time

4.76

Read Reviews
Qualified Icon

Qualified

23.82
★★★★★
★★★★★
Conversational sales and marketing platform to meet with VIPs in real time

Qualified is a Conversational Marketing platform that helps to meet with VIPs in real-time using live chat, chatbots, voice calls, and screen sharing. It allows buyers and sales reps to connect through real-time website conversations.

Qualified Live Chat and Chatbot platforms help companies capture more leads and grow their pipeline by taking action. It has influenced opportunities, pipeline, and deals won. It creates custom chatbots to engage visitors, qualifies prospects, and capture leads.

Testimonials

Robin Daniels

CMO

Matterport

Qualified Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Alerts: popups & Notifications,Dashboard

Vendor: Qualified.com, Inc.

Company Size: 11-50

HQ Location: 650 Delancey Street, Suite 422, San Francisco, CA 94107, US

Financials: SERIES C

Bird (formerly MessageBird)

An omnichannel communications platform built for global scale

4.51

Read Reviews
Bird (formerly MessageBird) Icon

Bird (formerly MessageBird)

22.54
★★★★★
★★★★★
An omnichannel communications platform built for global scale

MessageBird is an Omnichannel Communication platform to talk to the customers over any channel, for any use case, anywhere in the world. It helps to improve every interaction from personalized support and custom notifications to optimized authentications and video meetings.

It helps to improve the quality of existing channels like SMS, Voice or Email also adopts new ways of communicating through WhatsApp, Instagram or Google Maps and unifies all the communications into one shared inbox. It also helps with automated conversations and workflows to collect critical information upfront, reduce manual tasks, implement self-service flows, and route chats to the right agent.

Some of its features include marketing messages, push notifications, order updates, delivery alerts, two-way messaging, one-click video meetings, call-to-chat deflections, IVRs, chatbots and more.

Bird (formerly MessageBird) Icon
Highlights
Top Processes : Communication management,Sending & publishing communications,Engagement management
Top Features : Personalization,Alerts: popups & Notifications,Bot

Vendor: Bird B.V.

Company Size: 251-500

HQ Location: Amsterdam, North Holland

Financials: SERIES C

Gorgias

Gorgias is an all-in-one helpdesk for Shopify merchants..

4.57

Read Reviews
Gorgias Icon

Gorgias

22.84
★★★★★
★★★★★
Gorgias is an all-in-one helpdesk for Shopify merchants..

Gorgias is a customer support helpdesk for online stores. It is an all-in-one helpdesk for Shopify merchants covering automation and live-chat. Gorgias is also available on mobile.

Gorgias provides a facility to connect all support channels onto one platform and stay connected using email and chat features. Tools are provided for automating repetitive tasks, and automated personalised responses can be set up with rules. Work assignment is based on tags and tickets which ensures transparency and that there is no duplication.

Gorgias stores all information pertaining to each customer in the same place which enables easy tracking and recall of conversation history. Chat feature can be used for driving campaign revenue, macros for creating message templates including all details of order and tracking numbers. Customer satisfaction surveys, statistics and analytics reports to measure performance and ROI are the other features of Gorgias.

Gorgias Icon
Highlights
Top Processes : Helpdesk management,Rating and review management,Loyalty management
Top Features : Ticketing,Personalization,Templates

Vendor: Gorgias, Inc.

Company Size: 11-50

HQ Location: 768 Harrison St, San Francisco, CA 94107, US

Financials: SEED

Instabot

A Conversion Chatbot for Your Website

4.39

Read Reviews
Instabot Icon

Instabot

21.95
★★★★★
★★★★★
A Conversion Chatbot for Your Website

Instabot a Marketing Attribution platform is a conversion chatbot that understands the users, and then curates information, answers questions, captures contacts, and books meetings instantly. It helps to increase sales and revenue and improve ROI.

Instabot is a smart chatbot. Leveraging AI functionality and natural language processing (NLP), Instabot can gain knowledge quickly and answer hundreds of questions over time. It supports live chat with customers as well as see rich bot analytics, suggestions for optimization, and edit the bot on the fly.

Instabot features that increase conversions, understand the users and enhance lead generation include intuitive builder, schedule meetings directly in the bot, analyze and track popular bot flow, robust user-profiles, and many more.

Instabot Icon
Highlights
Top Processes : Engagement management,Generation of new leads,Engaging and following up
Top Features : Bot,Personalization,Alerts: popups & Notifications

Vendor: Instabot

Company Size: 11-50

HQ Location: 27 West 24th Street, New York, NY 10010

Financials: PRIVATE

Giosg

Sales Acceleration Platform with live chat, AI chatbots and interactive forms

3.92

Read Reviews
Giosg Icon

Giosg

19.58
★★★★★
★★★★★
Sales Acceleration Platform with live chat, AI chatbots and interactive forms

Giosg is a Sales Acceleration Platform trusted by over 1200 companies worldwide that helps to successfully increase conversions and speed up the lead to deal process by engaging directly with the most valuable leads, at the right time with conversational marketing, sales and support solutions, like targeted live chat, AI chatbots and interactive forms.

It helps to identify and prioritize website visitors who are most likely to convert into sales with AI-powered solutions and automatically qualify and capture leads with conversational interactive bots. It speeds up the lead process by connecting the hot leads directly to the right sales team through real-time chat, video, or voice calls. Also, supports visitors online and provides a personalized customer experience.

Its features are converting visitors into customers in real-time with Live Chat, optimizes the website conversions and captures 4X more leads with drag-and-drop Interaction Builder, maximizes the ROI with custom features, and more.

Giosg Icon
Highlights
Top Processes : Generation of new leads,Engagement management,Conversion management
Top Features : Bot,Interactive content,Templates

Vendor: Giosg Ltd.

Company Size: 11-50

HQ Location: Valimotie 21, Helsinki, 00380, FI

Financials: SERIES A

Verloop

Verloop - Sign up now to boost your Customer Experience.

4.49

Read Reviews
Verloop Icon

Verloop

22.44
★★★★★
★★★★★
Verloop - Sign up now to boost your Customer Experience.

Verloop is an automation platform designed to offer customer support and engagement. It helps businesses deliver customer support, generate more leads, qualify leads, push relevant offers and more.

Verloop helps businesses automate their conversations with customers and make them personalized at a lower cost, enabling business clients to generate more leads, book meetings, and build customer relationships while saving time, money, and resources.

Verloop features include acquiring leads, engaging customers, extending support, create multilingual bots, be omnipresent, connect, sync data and automate workflows, a dashboard that will give detailed insights, lead generation, build better buying experiences, bid adieu to abandonment issues, improve marketing spend with efficiency, and more.

Verloop Icon
Highlights
Top Processes : Generation of new leads,Engagement management,Helpdesk management
Top Features : Bot,Ticketing,Personalization

Vendor: Verloop Digital Private Limited

Company Size: 11-50

HQ Location: #3582, 2nd Floor, 13 G Main Road, 4th Cross, Indiranagar 2nd Stage, Bangalore , Bangalore, Karnataka 560008, IN

Financials: SERIES A

Whisbi Platform

Whisbi: Conversational Sales & Marketing Platform

4.45

Read Reviews
Whisbi Platform Icon

Whisbi Platform

22.23
★★★★★
★★★★★
Whisbi: Conversational Sales & Marketing Platform

Whisbi Platform is a conversational commerce solution designed for live engagement and sales conversion. It connects brands to their web audience in a seamless and new way and combines the benefits of an open B2C webinar with a chat.

Whisbi Platform allows users to embed a call-to-action button on the company's website. Whisbi Platform offers a reporting feature to track customer activity from the start to gain information in order to make more informed decisions about customer support and marketing activities. The conversational Chabot feature helps companies engage with leads and convert these leads into customers. Support is provided via a knowledge base.

By clicking the button initiates real-time video communication between customers and the service representative. At the end of the communication, the customers can share experiences regarding their purchases on social media. Users can also embed the live chat feature on their website to address customer queries more efficiently.

Whisbi Platform Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Rating and review management
Top Features : Personalization,Recording

Vendor: Whisbi Technologies, Inc.

Founded: 2008

Company Size: 101-250

HQ Location: C/Calabria nº 169, 10th floor, 08015 Barcelona.

Financials: PRIVATE

Show More

Conversational Marketing Buyer's Guide

In this section, you will find

What is Conversational Marketing Software?

What is Conversational Marketing Software?

Conversational Marketing

Conversational Marketing is a new marketing approach wherein buyers and customers who visit the website are engaged in real-time conversations. This is done through targeted messaging and intelligent chatbots. It builds relationships and provides authentic experiences to customers and buyers. This greatly helps businesses to move buyers through the sales funnel.

Conversational Marketing Software includes intelligent chatbots that are designed to drive real-time conversations with customers and buyers at a time that is convenient for them and provides a scale to deal with such large numbers of customers for the business.

Which of these 44 Conversational Marketing software fit your needs?

wyz, your personal AI advisor

Get AI-generated right fit software based on peer experience in just a minute.

44 Conversational Marketing Software

Ada

Conversational AI Marketing Platform

4.64

Read Reviews
Ada Icon

Ada

4.64
★★★★★
★★★★★
Conversational AI Marketing Platform
Highlights
Top Business Usecases : Social media management,Engagement management,Engaging and following up
Top Features : Landing page,Bot,Personalization
Ada Icon

Vendor: Ada

Company Size: NA

HQ Location: Plaça Europa, 2-4, 08902 Hospitalet de Llobregat, Barcelona, Barcelona 08902, ES

Financials: NA

Saysimple

Customer Communication Management Software

4.00

Read Reviews
Saysimple Icon

Saysimple

4.00
★★★★★
★★★★★
Customer Communication Management Software

Saysimple is a Customer Communication Platform bringing a wide range of different channels together into a single communication core. This helps resolve issues quickly with positive outcomes, such as streamlining customer journeys, increasing customer satisfaction and a better ROI for organizations building stronger relationships between companies and their customers.

Highlights
Top Business Usecases : Communication management,Contact list management,Sending & publishing communications
Top Features : Templates,Dashboard,Alerts: popups & Notifications
Saysimple Icon

Vendor: Say Simple B.V.

Company Size: 1-10

HQ Location: Hulswitweg 14, Haarlem, 2031BG, NL

Financials: PRIVATE

DeskMoz

24x7 Live Chat Outsourcing service providing exemplary customer services

4.00

Read Reviews
DeskMoz Icon

DeskMoz

4.00
★★★★★
★★★★★
24x7 Live Chat Outsourcing service providing exemplary customer services

DeskMoz is a conversational marketing platform of 24x7 in-house operators for live chat, email management service and tickets management on the business website. DeskMoz helps to get the maximum out of the business with live chat support at the minimum cost and with minimum management.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Collaboration
Top Features : Ticketing,Dashboard
DeskMoz Icon

Vendor: DeskMoz Private Limited

Company Size: 101-250

HQ Location: 609, 610 Mansarovar Plaza, Mansarovar, Jaipur (India) - 302020

Financials: PRIVATE

iAdvize

Conversational Platform for Brands | Humanise ...

4.40

Read Reviews
iAdvize Icon

iAdvize

4.40
★★★★★
★★★★★
Conversational Platform for Brands | Humanise ...
Highlights
Top Business Usecases : Engagement management,Contact list management,Engaging and following up
iAdvize Icon

Vendor: iAdvize SAS

Company Size: 101-250

HQ Location: Nantes, France

Financials: SERIES C

Soprano Connect

Communication APIs for SMS, Voice and RCS

4.00

Read Reviews
Soprano Connect Icon

Soprano Connect

4.00
★★★★★
★★★★★
Communication APIs for SMS, Voice and RCS
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Conversion management
Soprano Connect Icon

Vendor: Soprano Design Pty Ltd

Company Size: 11-50

HQ Location: Norwich, Norfolk

Financials: PRIVATE

Agent IQ

Agent IQ - transforming the digital banking experience through 1:1 customer interactions..

4.00

Read Reviews
Agent IQ Icon

Agent IQ

4.00
★★★★★
★★★★★
Agent IQ - transforming the digital banking experience through 1:1 customer interactions..
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Sales document management
Top Features : Personalization
Agent IQ Icon

Vendor: Agent IQ, Inc.

HQ Location: 14 Mint Plaza, 3rd Floor, San Francisco, CA 94103, US

SkyStats

All-in-one Business Dashboard for WordPress

4.00

Read Reviews
SkyStats Icon

SkyStats

4.00
★★★★★
★★★★★
All-in-one Business Dashboard for WordPress
Highlights
Top Business Usecases : Social media analytics,Social media management,Channel marketing
Top Features : Dashboard,Widgets
SkyStats Icon

Vendor: SkyStats, LLC

Company Size: 11-50

Financials: PRIVATE

JeffreyAI

Smart sales assistant - Jeffrey AI

4.00

Read Reviews
JeffreyAI Icon

JeffreyAI

4.00
★★★★★
★★★★★
Smart sales assistant - Jeffrey AI
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Workflow management
Top Features : Personalization
JeffreyAI Icon

Vendor: JEFFREY AI LLC

Company Size: 1-10

HQ Location: Unit 11, First Quarter , Epsom, Surrey KT19 9QN , GB

Financials: M&A

charlesAI

AI-native conversational marketing platform

4.30

Read Reviews
charlesAI Icon

charlesAI

4.30
★★★★★
★★★★★
AI-native conversational marketing platform

Spectrm is a conversational marketing and intelligence platform that helps to unlock insights and revenue with smarter chatbots and automates the growth of the biggest messaging channels. It helps to scale best practices and improve ROI.

Highlights
Top Business Usecases : Helpdesk management,Engaging and following up,Engagement management
Top Features : Personalization,Bot
charlesAI Icon

Vendor: Charles GmbH

Company Size: 11-50

HQ Location: Berlin

Financials: SEED

Karmabot

Set goals, track performance and reward excellence on Slack.

4.00

Read Reviews
Karmabot Icon

Karmabot

4.00
★★★★★
★★★★★
Set goals, track performance and reward excellence on Slack.

Karma bot is a powerful analytical tool for managers and team leaders to set goals, track and analyze karma requests, and get reports. Karma provides a simple achievement system to motivate the team and keeps track of the successes and those of the colleagues.

Highlights
Top Business Usecases : Motivation management,Training & onboarding,Coaching
Top Features : Bot,Gamification,Rewards
Karmabot Icon

Vendor: Karmabot Technologies Inc.

Company Size: 1-10

HQ Location: Auckland, New Zealand

Financials: PRIVATE

ChipBot

ChipBot - An Automated Customer Experience Bot For Your Website

4.23

Read Reviews
ChipBot Icon

ChipBot

4.23
★★★★★
★★★★★
ChipBot - An Automated Customer Experience Bot For Your Website

ChipBot is an automated customer experience bot that uses collective intelligence to revamp support initiatives. ChipBot ensures only answer commonly asked questions once, all while unlocking key user data missing on the back end. It enables businesses to improve conversion rates and improve customer experience.

Highlights
Top Business Usecases : Knowledge management,Engagement management,Engaging and following up
Top Features : Bot
ChipBot Icon

Vendor: ChipBot, Inc.

Company Size: 2-10

HQ Location: 541 N Fairbanks Ct #2200, Chicago, Illinois 60611, US

Financials: NA

Belch

Visual HubSpot builder allows for a drag n' drop page building experience

4.14

Read Reviews
Belch Icon

Belch

4.14
★★★★★
★★★★★
Visual HubSpot builder allows for a drag n' drop page building experience

Belch is a Hubspot CMS and Landing page builder that enables anyone to create Hubspot websites. It is a visual builder that enables marketers and others with no coding knowledge to be able to build websites, and can be used in businesses of all sizes.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Content management
Top Features : Landing page,Templates
Belch Icon

Vendor: Belch Technologies, Inc.

Company Size: 1-10

HQ Location: 3020 NEWPORT BLVD, Newport Beach, California 92663, US

Financials: NA

Flip

The AI employee experience platform for frontline success

4.00

Read Reviews
Flip Icon

Flip

4.00
★★★★★
★★★★★
The AI employee experience platform for frontline success
Highlights
Top Business Usecases : Training & onboarding,Engaging and following up,Engagement management
Top Features : Bot
Flip Icon

Vendor: Flip GmbH

Company Size: 11-50

HQ Location: 86-90 Paul Street London EC2A 4NE

Financials: SEED

Gobot

Gobot — Live Chat & Chatbot Platform

4.00

Read Reviews
Gobot Icon

Gobot

4.00
★★★★★
★★★★★
Gobot — Live Chat & Chatbot Platform
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Loyalty management
Top Features : Bot,Personalization
Gobot Icon

Vendor: Gobot LLC

Company Size: 1-10

HQ Location: New Jersey

Financials: PRIVATE

InstaChamp

Instagram-approved direct messaging and engagement tools

4.00

Read Reviews
InstaChamp Icon

InstaChamp

4.00
★★★★★
★★★★★
Instagram-approved direct messaging and engagement tools
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead engagement
Top Features : Gamification
InstaChamp Icon

Vendor: Customers.ai

Company Size: 11-50

Financials: SERIES A

Eyelevel.ai

Eyelevel AI - Conversational Marketing...

4.00

Read Reviews
Eyelevel.ai Icon

Eyelevel.ai

4.00
★★★★★
★★★★★
Eyelevel AI - Conversational Marketing...
Highlights
Top Business Usecases : Advertisement,Campaign management,Engagement management
Eyelevel.ai Icon

Vendor: EyeLevel.ai, Inc.

HQ Location: 2150 Shattuck Ave, Berkeley, California US

Bitesize

Personalized SMS to all customers

4.00

Read Reviews
Bitesize Icon

Bitesize

4.00
★★★★★
★★★★★
Personalized SMS to all customers
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Document sharing
Bitesize Icon

Vendor: Bitesize, Inc.

Company Size: 1-10

HQ Location: 169 11th St, San Francisco, California 94103, US

Financials: SEED

360Dialog

Multiply Your Return with Performance Messaging

4.00

Read Reviews
360Dialog Icon

360Dialog

4.00
★★★★★
★★★★★
Multiply Your Return with Performance Messaging

360Dialog MessagePipe empowers brands to connect any of their touch points smartly with the WhatsApp Business API and provides a turnkey toolkit for conversational marketing across consumer centric channels.

Highlights
Top Business Usecases : Business development,Training & onboarding
360Dialog Icon

Vendor: 360dialog GmbH

Company Size: 11-50

Financials: M&A

Go4Clients

Marketing Platform With SMS And Voice interactions with customers any time any channel

4.00

Read Reviews
Go4Clients Icon

Go4Clients

4.00
★★★★★
★★★★★
Marketing Platform With SMS And Voice interactions with customers any time any channel
Highlights
Top Business Usecases : Engagement management,Helpdesk management,Engaging and following up
Go4Clients Icon

Vendor: Telintel Ltd

Company Size: 11-50

HQ Location: Weston, Florida

Financials: PRIVATE

ZoomInfo Chat

A Conversational Sales & Marketing Platform

4.00

Read Reviews
ZoomInfo Chat Icon

ZoomInfo Chat

4.00
★★★★★
★★★★★
A Conversational Sales & Marketing Platform

Powered by ZoomInfo’s B2B data, ZoomInfo Chat perfectly balances highly-targeted, human-first experiences for the most important visitors. ZoomInfo Chat helps to create highly scalable personalized AI-driven nurture experiences via a chatbot for everyone else.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Account management
ZoomInfo Chat Icon

Vendor: ZoomInfo Technologies LLC

Founded: 2000

Company Size: 1001-5000

HQ Location: Vancouver, WA

Financials: PRIVATE