Overview: 6sense and Foundry ABM (formerly Triblio ABM) as Account Based Marketing Category solutions.

Both 6sense and Triblio ABM offer comprehensive solutions for Account Based Marketing, focusing on account management and engagement management. 6sense stands out with its integration of AI-powered analytics and diverse vendor support options, making it popular across varying enterprise sizes, especially in IT sectors. Triblio ABM, however, leans towards robust campaign management capabilities and ease of data handling, appealing to enterprises with strong marketing needs. While 6sense caters more to larger enterprises seeking advanced insights, Triblio ABM is favored by companies prioritizing targeted advertising strategies.

6sense: 6sense is an account-based orchestration platform that helps marketing, sales, and revenue teams understand customer needs using AI, big data, and ML. It provides insights into the customer journey, lead generation, CRM integration, predictive modeling, and lead scoring.

Foundry ABM (formerly Triblio ABM): Triblio ABM converts intent into revenue using predictive orchestration. The platform enables targeted marketing for efficient lead conversion.

6sense and Foundry ABM (formerly Triblio ABM): Best Use cases based on the customer satisfaction data

6sense

4.4

AI Powered

Foundry ABM (formerly Triblio ABM)

4.3

AI Powered

Key Capabilities Supported

6sense facilitates account management and engagement management, making it crucial for enterprises aiming to streamline these areas for improved efficiency. read more →

Triblio ABM enhances campaign management and segmentation, aligning with users needing fine-tuned control over advertising and audience targeting. read more →

Business Goals

6sense aids in acquiring customers and increasing sales, aligning well with businesses focusing on growth and revenue. read more →

Triblio ABM supports increasing sales and improving ROI, suiting companies looking to optimize marketing investment returns. read more →

Core Features

6sense offers AI-powered analytics and custom reporting to provide detailed insights, catering to businesses dealing with vast data amounts. read more →

Triblio ABM emphasizes analytics and data import/export, beneficial for businesses managing diverse data sources and seeking streamlined operations. read more →

Vendor Support

6sense delivers 24/7 support and multiple communication channels, offering flexibility for its diverse user base. read more →

Triblio ABM provides robust phone and chat support, appealing to users who require immediate assistance. read more →

User Segments and Industries

6sense is predominantly used by large enterprises, particularly in computer software and IT, reflecting its fit for complex industries. read more →

Triblio ABM is popular in marketing and advertising industries, ideal for enterprises engaging heavily in targeted marketing. read more →

Operational Alignment

6sense aligns with workflows requiring advanced data analytics and customer management, designed for broader enterprise applications. read more →

Triblio ABM integrates into operations focusing on targeted campaigns, suited for businesses aiming at precise marketing efforts. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for 6sense and Foundry ABM (formerly Triblio ABM)

How can 6sense and Foundry ABM (formerly Triblio ABM) enhance your Account Management process?

Both 6sense and Triblio focus on account-based marketing (ABM) to help organizations target specific accounts. 6sense uses AI, big data, and machine learning to provide in-depth account insights and facilitate targeted campaigns. Triblio offers features like audience management, account-based advertising, and sales activation to support ABM programs. However, 6sense is more comprehensive, offering a full platform for ABM, while Triblio focuses on specific ABM tactics. A limitation of both systems is the need for strong collaboration and alignment between sales and marketing teams.

"...6sense is well suited in guiding marketing decisions (which accounts to target when and with what message - ABM marketing)...." Peer review by Monika Redlichova, Core Sales Programs Manager, PTC

"...We use Triblio to create and manage ABM campaigns for our top target accounts...." Peer review by Jack Moberger, Marketing Operations and Strategy, Appcues

Why is 6sense and Foundry ABM (formerly Triblio ABM) the best choice for Engagement Management?

Both 6sense and Triblio Abm provide account engagement platforms. 6sense focuses on identifying prospects based on their engagement levels and prioritizing accounts for sales teams. Triblio Abm focuses on creating customized journeys for identified accounts and engaging stakeholders throughout the sales process. While both platforms utilize content and display ads for engagement, 6sense relies more on intent data and provides deeper insights into buyer journeys.

"...With 6sense, we can finally align our digital campaigns with actual account behavior and engagement...." Peer review by Leila N.

"...Our accounts have been much more engaged with our content and sales has a much warmer entry point...." Peer review by Jack M, Account Executive, Computer Software

Why is 6sense and Foundry ABM (formerly Triblio ABM) the best choice for Advertisement?

6sense and Triblio both offer targeted advertising campaigns, focusing on reaching specific accounts and contacts. 6sense emphasizes predictive intelligence, using data to create relevant ads for each stage of the purchasing cycle. Triblio leverages AI-driven account identification and purchase intent algorithms to reach both known and unknown buyers. However, 6sense has limitations in using UTMs for ads, while Triblio has been criticized for not fully delivering on promised features during the sales process.

"...One should note that the digital ad component is not a replacement for mass digital advertising, but for targeted account plays...." Peer review by Aristomenis Capogeannis, Director, Marketing | Networking Solutions, NVIDIA

"...We utilize Triblio for targeted account-based display advertisements, as well as site overlays and web personalization...." Peer review by Manager in Marketing