6sense and Metadata Platform, An In-Depth Comparison 2024

Comparison Summary

6sense: 6sense is an account-based orchestration platform that helps marketing, sales, and revenue teams understand customer needs using AI, big data, and ML. It provides insights into the customer journey, lead generation, CRM integration, predictive modeling, and lead scoring.

Metadata Platform: Metadata.io helps B2B marketers automate paid campaigns and spend more efficiently. Revenue is driven without manual marketing efforts.

6sense and Metadata Platform: Customer Satisfaction Data

Most deployed common Use Cases for 6sense and Metadata Platform

How efficiently Does 6sense and Metadata Platform manage your Account Management?

Both tools support account-based marketing (ABM) campaigns. 6sense provides account insights and a platform for running campaigns, while Metadata Platform offers tools for automating and optimizing ABM campaigns. 6sense emphasizes using AI and machine learning to deliver more comprehensive account intelligence. Metadata focuses on making ABM campaigns easier to launch and manage, especially for smaller companies with limited resources. Both tools face limitations, such as concerns about data quality and effectiveness in generating high-quality leads.

"...6sense is well suited for organizations that are looking for a single ABM orchestration platform...." Peer review by Renny Fidlon, Marketing Consultant, Aria Systems

"...Metadata provides B2B marketers with simple prospect database enrichment using over 150+ data signals to give businesses greater insights into their current prospects, and easy to implement micro-targeting strategies for prospective new customers...." Peer review from Metadata

What solutions does 6sense and Metadata Platform provide for Advertisement?

6sense and Metadata Platform both allow marketers to create targeted advertising campaigns. 6sense focuses on digital advertising across various platforms, while Metadata Platform specializes in social media advertising, primarily on Facebook and LinkedIn. 6sense utilizes predictive intelligence to identify ideal targets, whereas Metadata Platform uses AI-powered machine learning for audience segmentation and optimization. Both platforms have limitations, as 6sense lacks easy UTM integration and Metadata Platform requires a significant advertising budget for optimal performance.

"...Brand awareness through advertising, and helping uncover potential in-market accounts that are ready to talk!..." Peer review

"...It's given us the ability to create custom-tailored campaigns, ads, and landing pages because we know the exact markets and segments we're reaching...." Peer review by Courtney T.

How can 6sense and Metadata Platform optimize your Generation Of New Leads Workflow?

6sense and Metadata Platform both focus on generating new leads. 6sense leverages a private network to identify potential customers at all stages of the sales funnel, while Metadata Platform uses a variety of platforms and data signals to target specific audiences and create micro-targeting strategies. Both platforms help generate leads and improve the quality of those leads. However, 6sense may struggle to find new prospects with limited information, while Metadata Platform can take time to generate a substantial number of leads.

"...6sense leverages it huge private network of time-sensitive intent interactions to uncover net-new leads at all stages of the funnel and recognizes the prospects that are willing to buy...." Peer review from Featured Customers

"...The Metadata process has allowed us to focus on more value-added activities without having to worry about manually managing budgets, optimizing ads, and creating campaigns that generate qualified leads...." Peer review by Kim Loughead, Vice President of Marketing, Knowi

How can 6sense and Metadata Platform enhance your Lead Qualification process?

Both Metadata Platform and 6sense qualify leads based on firmographic and technographic data. Metadata Platform focuses on lead enrichment by adding data signals to existing prospects, while 6sense targets specific accounts based on predicted likelihood of purchase. 6sense analyzes behavioral and predictive data for deeper insights. Metadata Platform offers greater flexibility in building targeted audiences, while 6sense excels at real-time enrichment and account-level engagement data. One limitation of both tools is the inability to provide direct contact information for all leads.

"...Augmenting lists and enriching our database with the right information...." Peer review by User

"...The user friendly UX, the ability to target using technographic, demographic and firmographic data as well as the ability multivariate test...." Peer review by Kimmah S., Head of Digital & Demand Generation