Overview: 6sense and Metadata Platform as Account Based Marketing Category solutions.

6sense and Metadata Platform both cater to the Account Based Marketing space, supporting businesses in lead generation, campaign management, and revenue growth. 6sense excels with a focus on analytics and robust integration, appealing to both mid-market and enterprise solutions. Metadata Platform shines in advertisement and digital marketing with a strong social media presence, favored by software and advertising sectors. Both offer 24/7 support, though 6sense's strengths lie in comprehensive enterprise solutions, while Metadata Platform is more aligned with those seeking strong brand awareness through social channels.

6sense and Metadata Platform: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

6sense facilitates account and engagement management, crucial for interacting and following up with leads effectively. read more →

Metadata Platform enhances advertising and digital marketing efforts, supporting comprehensive lead generation and campaign management. read more →

Business Goals

6sense helps businesses increase sales and customer acquisition, alongside building brand awareness. read more →

Metadata Platform focuses on improving ROI and efficiency, while enabling sales increase and market entry. read more →

Core Features

6sense offers AI-powered analytics, custom reports, and robust integrations, fitting for companies needing detailed insights and seamless data management. read more →

Metadata Platform provides strong analytics and AI capabilities with easy migration, catering to businesses needing comprehensive data handling and reporting. read more →

Vendor Support

6sense provides 24/7 support with a preference for email and chat engagements, ensuring constant availability for users. read more →

Metadata Platform also offers 24/7 support with a focus on social media channels and responsive communication preferences. read more →

Segments and Industries

6sense is predominantly used by enterprises in computer software and IT services, indicating its fit for large-scale needs. read more →

Metadata Platform attracts enterprises and large businesses in marketing and advertising, showing its strength in creative-focused industries. read more →

Operational Alignment

6sense fits well into complex operational workflows, ideal for those in need of a comprehensive ABM approach. read more →

Metadata Platform aligns with simpler workflows, excelling for firms keen on maximizing ROI through innovative marketing tactics. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for 6sense and Metadata Platform

How can 6sense and Metadata Platform optimize your Account Management Workflow?

Both tools support account-based marketing (ABM) campaigns. 6sense provides account insights and a platform for running campaigns, while Metadata Platform offers tools for automating and optimizing ABM campaigns. 6sense emphasizes using AI and machine learning to deliver more comprehensive account intelligence. Metadata focuses on making ABM campaigns easier to launch and manage, especially for smaller companies with limited resources. Both tools face limitations, such as concerns about data quality and effectiveness in generating high-quality leads.

"...6sense is well suited for organizations that are looking for a single ABM orchestration platform...." Peer review by Renny Fidlon, Marketing Consultant, Aria Systems

"...Ability to serve relevant ads / offers to a highly targeted Account Based Marketing (ABM) audience...." Peer review by Mary G, Co-founder and Principal, Marketing and Advertising

How can 6sense and Metadata Platform enhance your Advertisement process?

6sense and Metadata Platform both allow marketers to create targeted advertising campaigns. 6sense focuses on digital advertising across various platforms, while Metadata Platform specializes in social media advertising, primarily on Facebook and LinkedIn. 6sense utilizes predictive intelligence to identify ideal targets, whereas Metadata Platform uses AI-powered machine learning for audience segmentation and optimization. Both platforms have limitations, as 6sense lacks easy UTM integration and Metadata Platform requires a significant advertising budget for optimal performance.

"...Easy-to-use display advertising platform with great LinkedIn integration...." Peer review by Adam Kaiser, Senior Vice President Global Marketing, GAN Integrity

"...Our previous attempts at paid advertising on social resulted in high volume, low quality leads...." Peer review by Hannah Z., Assistant Director, Career Development, Education

How can 6sense and Metadata Platform optimize your Generation Of New Leads Workflow?

6sense and Metadata Platform both focus on generating new leads. 6sense leverages a private network to identify potential customers at all stages of the sales funnel, while Metadata Platform uses a variety of platforms and data signals to target specific audiences and create micro-targeting strategies. Both platforms help generate leads and improve the quality of those leads. However, 6sense may struggle to find new prospects with limited information, while Metadata Platform can take time to generate a substantial number of leads.

"...The value is in the automated lead generation and mitigation of prospecting time required...." Peer review by User

"...Another great feature is the ability to run programs with a native lead generation form...." Peer review by Mike L., Marketing Coordinator

How does 6sense and Metadata Platform facilitate Lead Qualification?

Both Metadata Platform and 6sense qualify leads based on firmographic and technographic data. Metadata Platform focuses on lead enrichment by adding data signals to existing prospects, while 6sense targets specific accounts based on predicted likelihood of purchase. 6sense analyzes behavioral and predictive data for deeper insights. Metadata Platform offers greater flexibility in building targeted audiences, while 6sense excels at real-time enrichment and account-level engagement data. One limitation of both tools is the inability to provide direct contact information for all leads.

"...Further, their data on technology use coupled with firmographic data is so helpful and provides a great competitive edge...." Peer review by Kim L, Senior Director of Demand Generation, Computer Software

"...Metadata provides B2B marketers with simple prospect database enrichment using over 150+ data signals to give businesses greater insights into their current prospects, and easy to implement micro-targeting strategies for prospective new customers...." Peer review from Metadata