Overview: 6sense and RollWorks as Account Based Marketing Category solutions.

6sense and RollWorks are both leading Account Based Marketing solutions, offering distinct advantages in key areas. 6sense excels in analytics and integration, enhancing communication and customer management for enterprise clients in IT-related fields. RollWorks prioritizes lead generation and customer identification, making it appealing to large enterprises in diverse industries like internet services. Each caters to different business needs, with 6sense focusing on customer acquisition and RollWorks on improving ROI.

6sense and RollWorks: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

6sense focuses on account and engagement management, with strong emphasis on engaging and following up with leads. read more →

RollWorks excels in account management and identifying target customers, supporting digital marketing efforts. read more →

Business Goals

6sense helps businesses acquire customers, increase sales, and improve ROI, supporting brand awareness. read more →

RollWorks aims to improve ROI and increase sales, focusing on enhancing customer relationships and growing market share. read more →

Core Features

6sense stands out with its AI-powered analytics, offering custom reports and integration capabilities. read more →

RollWorks features robust custom reporting and AI integration, with a strong emphasis on data import and export. read more →

Vendor Support

6sense offers 24/7 support, ensuring help is always available, though it has limited chat and phone support. read more →

RollWorks provides consistent 24/7 support, with additional options like chat and phone support to meet diverse needs. read more →

User Segments and Industries

6sense is favored by enterprises and mid-market clients, particularly in IT and computer software industries. read more →

RollWorks appeals to large enterprises and diverse industries such as internet and telecommunications. read more →

Operational Alignment

6sense seamlessly integrates with enterprise workflows, adept at managing complex operations and large client bases. read more →

RollWorks fits well within large-scale operations, supporting varied industries with comprehensive marketing tools. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for 6sense and RollWorks

What solutions does 6sense and RollWorks provide for Account Management?

Both 6sense and Rollworks aid in account management by facilitating account-based marketing (ABM) campaigns. 6sense provides a comprehensive platform that includes account insights, a demand-side platform (DSP), and AI-powered capabilities, while Rollworks focuses on display advertising and account-based marketing (ABM). 6sense emphasizes data analysis and marketing and sales alignment, while Rollworks focuses on user-friendliness and cost-effective display advertising. A limitation is that these platforms are not comprehensive, and may require additional tools for personalization.

"...If a company is looking to go all in on an account based marketing strategy, they absolutely need 6sense in my mind...." Peer review by Stephanie Pennell, Field Marketing Manager, North America, Nexthink

"...RollWorks is a user-friendly DSP specializing in running Account Based Marketing display campaigns...." Peer review by Agency

What makes 6sense and RollWorks ideal for Engagement Management?

Both tools provide insights into prospect engagement and allow for targeted outreach. 6sense focuses on identifying engagement based on buyer behavior and aligns engagement with ideal customer profiles. Rollworks focuses on automated engagement through email cadences and retargeting, enabling users to reach and nurture prospects at scale. A limitation of 6sense is the potential for skewed engagement scores due to unsubscribes. A limitation of Rollworks is the requirement for a contract prior to trial.

"...6sense identifies engagement and reach of our sales emails, calls, and marketing campaigns...." Peer review by Martin Baltazar, SDR, Tealium

"...Lead generation Engagement Triage emails coming from leads Lead Qualification...." Peer review by Keith M, Director of Sales

What Are the key features of 6sense and RollWorks for Advertisement?

Both 6sense and Rollworks allow marketers to create targeted advertising campaigns. 6sense helps marketers identify high-propensity accounts and contacts, while Rollworks focuses on serving relevant ads to target accounts and contacts. 6sense provides insights into the purchasing journey of leads, whereas Rollworks offers real-time optimization and bi-directional data sync with CRM systems. Both tools have limitations, such as challenges in finding contacts within large companies and occasional errors in copying or editing campaigns.

"...The problems we are addressing with 6sense include uncovering unknown website visitors, once we know the accounts coming to us inbound, we are going after and targeting them with Ads and other nurtures...." Peer review by Manager in Marketing

"...The software identifies new leads in target accounts, provides highly pertinent ads, and improves outcomes in real time...." Peer review from Featured Customers

What benefits does 6sense and RollWorks offer for Generation Of New Leads?

Both 6sense and Rollworks help generate new leads. 6sense uses a large network of intent interactions to identify new prospects and those ready to buy, while Rollworks identifies leads in target accounts and provides personalized ads. 6sense helps revenue teams understand their buyers and compete more effectively, while Rollworks focuses on automation and lead generation. A limitation of both tools is that they can be expensive.