6sense and RollWorks, An In-Depth Comparison 2024

Comparison Summary

6sense: 6sense is an account-based orchestration platform that helps marketing, sales, and revenue teams understand customer needs using AI, big data, and ML. It provides insights into the customer journey, lead generation, CRM integration, predictive modeling, and lead scoring.

RollWorks: RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

6sense and RollWorks: Customer Satisfaction Data

Most deployed common Use Cases for 6sense and RollWorks

What solutions does 6sense and RollWorks provide for Account Management?

Both 6sense and Rollworks aid in account management by facilitating account-based marketing (ABM) campaigns. 6sense provides a comprehensive platform that includes account insights, a demand-side platform (DSP), and AI-powered capabilities, while Rollworks focuses on display advertising and account-based marketing (ABM). 6sense emphasizes data analysis and marketing and sales alignment, while Rollworks focuses on user-friendliness and cost-effective display advertising. A limitation is that these platforms are not comprehensive, and may require additional tools for personalization.

"...It addresses our approach to accounts-based marketing by delivering tailored ads to specific domains, and helps us research market sizing and competitor insights...." Peer review by Project Manager in Marketing

"...We have found RollWorks to be an easy to use and effective tool for display and ABM marketing campaigns...." Peer review by Administrator

What solutions does 6sense and RollWorks provide for Engagement Management?

Both tools provide insights into prospect engagement and allow for targeted outreach. 6sense focuses on identifying engagement based on buyer behavior and aligns engagement with ideal customer profiles. Rollworks focuses on automated engagement through email cadences and retargeting, enabling users to reach and nurture prospects at scale. A limitation of 6sense is the potential for skewed engagement scores due to unsubscribes. A limitation of Rollworks is the requirement for a contract prior to trial.

"...As an SDR with hundreds of accounts in my name, it is so great to sort based on engagement and intent...." Peer review by Lucas R., Owner

"...Reach net new prospects, nurture contacts we've engaged, target very specific contacts/accounts, provide specific content at specific parts of the sales cycle...." Peer review by Sam K, Digital Marketing Manager, Computer Software

How efficiently Does 6sense and RollWorks manage your Advertisement?

Both 6sense and Rollworks allow marketers to create targeted advertising campaigns. 6sense helps marketers identify high-propensity accounts and contacts, while Rollworks focuses on serving relevant ads to target accounts and contacts. 6sense provides insights into the purchasing journey of leads, whereas Rollworks offers real-time optimization and bi-directional data sync with CRM systems. Both tools have limitations, such as challenges in finding contacts within large companies and occasional errors in copying or editing campaigns.

"...We run display ads, video ads and others, targeting different core industries for our business...." Peer review by Project Manager in Marketing

"...Rollworks has helped us reach and penetrate accounts that we've been struggling for years through their lead locator product, and help provide clarity into the effectiveness of advertising at each stage in the funnel through their accelerator program...." Peer review by Jess B, Director, Growth Marketing, Internet

How does 6sense and RollWorks address your Generation Of New Leads Challenges?

Both 6sense and Rollworks help generate new leads. 6sense uses a large network of intent interactions to identify new prospects and those ready to buy, while Rollworks identifies leads in target accounts and provides personalized ads. 6sense helps revenue teams understand their buyers and compete more effectively, while Rollworks focuses on automation and lead generation. A limitation of both tools is that they can be expensive.

"...Alerts to the sales team is very helpful so they don't need to login to the system to see changes and new prospects...." Peer review by Administrator

"...I've been in sales and business development most of my life, and I'm always looking for new ways find prospects and build my company...." Peer review by Chris H