Overview: 6sense and AdRoll ABM (formerly RollWorks) as Account Based Marketing Category solutions.
6sense and RollWorks are both leading Account Based Marketing solutions, offering distinct advantages in key areas. 6sense excels in analytics and integration, enhancing communication and customer management for enterprise clients in IT-related fields. RollWorks prioritizes lead generation and customer identification, making it appealing to large enterprises in diverse industries like internet services. Each caters to different business needs, with 6sense focusing on customer acquisition and RollWorks on improving ROI.
6sense: 6sense is an account-based orchestration platform that helps marketing, sales, and revenue teams understand customer needs using AI, big data, and ML. It provides insights into the customer journey, lead generation, CRM integration, predictive modeling, and lead scoring.
AdRoll ABM (formerly RollWorks): RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.
6sense and AdRoll ABM (formerly RollWorks): Best Use cases based on the customer satisfaction data
Key Capabilities Supported
6sense focuses on account and engagement management, with strong emphasis on engaging and following up with leads. read more →
RollWorks excels in account management and identifying target customers, supporting digital marketing efforts. read more →
Business Goals
6sense helps businesses acquire customers, increase sales, and improve ROI, supporting brand awareness. read more →
RollWorks aims to improve ROI and increase sales, focusing on enhancing customer relationships and growing market share. read more →
Core Features
6sense stands out with its AI-powered analytics, offering custom reports and integration capabilities. read more →
RollWorks features robust custom reporting and AI integration, with a strong emphasis on data import and export. read more →
Vendor Support
6sense offers 24/7 support, ensuring help is always available, though it has limited chat and phone support. read more →
RollWorks provides consistent 24/7 support, with additional options like chat and phone support to meet diverse needs. read more →
User Segments and Industries
6sense is favored by enterprises and mid-market clients, particularly in IT and computer software industries. read more →
RollWorks appeals to large enterprises and diverse industries such as internet and telecommunications. read more →
Operational Alignment
6sense seamlessly integrates with enterprise workflows, adept at managing complex operations and large client bases. read more →
RollWorks fits well within large-scale operations, supporting varied industries with comprehensive marketing tools. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Most deployed common Use Cases for 6sense and AdRoll ABM (formerly RollWorks)
How does 6sense and AdRoll ABM (formerly RollWorks) address your Account Management Challenges?
How efficiently Does 6sense and AdRoll ABM (formerly RollWorks) manage your Engagement Management?
How can 6sense and AdRoll ABM (formerly RollWorks) enhance your Advertisement process?
How can 6sense and AdRoll ABM (formerly RollWorks) optimize your Generation Of New Leads Workflow?
6sense in Action: Unique Use Cases
What benefits does 6sense offer for Lead Qualification?
AdRoll ABM (formerly RollWorks) in Action: Unique Use Cases
What Are the key features of AdRoll ABM (formerly RollWorks) for Campaign Management?
Alternatives
Integrations
Few 6sense Integrations
Few AdRoll ABM (formerly RollWorks) Integrations
News
Latest 6sense News
6sense Breakthrough 2025 to Unveil Next Generation of Agent-Powered Go-to-Market Innovation - Yahoo Finance
6sense will host its seventh-annual Breakthrough customer conference in November 2025, unveiling major product updates including Intelligent Workflows and AI Email Agents. The event will focus on strategies to enhance go-to-market growth using AI and data-driven insights. Attendees will gain practical skills to improve pipeline growth and customer retention, with insights from industry leaders like Qualcomm and Akamai.
