Overview: 6sense and Terminus ABM platform as Account Based Marketing Category solutions.

In the Account Based Marketing space, 6sense and Terminus ABM Platform serve distinct user needs. 6sense excels in enterprise usability with a robust analytics suite and a focus on improving sales and ROI. Terminus, on the other hand, emphasizes targeted account management and thought leadership, appealing to a wider industry range. Both offer comprehensive support, though their core features and customer segments highlight differences in operational alignment and strategic use.

6sense: 6sense is an account-based orchestration platform that helps marketing, sales, and revenue teams understand customer needs using AI, big data, and ML. It provides insights into the customer journey, lead generation, CRM integration, predictive modeling, and lead scoring.

Terminus ABM platform: Terminus ABM platform empowers B2B professionals to enhance revenue and outperform competitors through strategic data usage and multi-channel campaigns. It offers tools for target identification, advertising, analytics, and sales activation.

6sense and Terminus ABM platform: Best Use cases based on the customer satisfaction data

6sense

4.4

AI Powered

Terminus ABM platform

4.3

AI Powered

Key Capabilities Supported

6sense facilitates account management, engagement management, and lead qualification, meeting the needs of users who require comprehensive engagement strategies and targeted outreach. read more →

Terminus ABM Platform emphasizes targeting specific accounts, with strong capabilities in engagement and campaign management, catering to users focusing on precise marketing strategies. read more →

Business Goals

6sense helps businesses acquire customers and increase sales ROI, aligning with enterprises looking for market expansion and relationship enhancement. read more →

Terminus ABM Platform supports improving ROI and building brand awareness, suitable for businesses aiming for enhanced customer relationships and thought leadership. read more →

Core Features

6sense showcases AI-powered analytics, custom reporting, and seamless integrations, appealing to users needing detailed insights and data-driven strategies. read more →

Terminus ABM Platform offers advanced custom reports, data import, and solid analytics, ideal for those prioritizing ease of migration and comprehensive reporting. read more →

Vendor Support

6sense provides 24/7 support with options for chat, email, and phone, catering to enterprises that prefer around-the-clock assistance. read more →

Terminus ABM Platform offers 24/7 support along with chat and phone options, accommodating users who need accessible communication channels. read more →

Segments and Industries

6sense predominantly serves enterprises in software and IT services, but also reaches telecommunications. read more →

Terminus ABM Platform is commonly used in computer software and network security industries, appealing to a broader tech audience. read more →

Operational Alignment

6sense fits well in larger enterprise workflows, focusing on complex marketing environments requiring detailed analytics. read more →

Terminus ABM Platform aligns with various operational scales, favoring businesses that engage heavily across multiple channels. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for 6sense and Terminus ABM platform

Why is 6sense and Terminus ABM platform the best choice for Account Management?

Both 6sense and Terminus help organizations implement account-based marketing strategies. Both platforms provide account insights and target specific accounts, but 6sense uses AI and machine learning to personalize campaigns. Terminus focuses on account engagement and progression through the sales funnel. However, both platforms have limitations as they rely on accurate data for successful implementation.

"...Account targeting, sales intelligence, targeted ads -- overall more effective B2B marketing...." Peer review by Executive Sponsor

"...With ABM, I am able to reach the right person with more personalized messaging and spend dollars where they count...." Peer review by Administrator

How efficiently Does 6sense and Terminus ABM platform manage your Engagement Management?

Both 6sense and Terminus Abm Platform focus on engaging target accounts. 6sense offers detailed insights into prospect engagement levels and provides scoring based on "customer fit". Terminus Abm Platform emphasizes nurturing accounts through custom programs and generating engagement across various channels. 6sense excels at identifying individual prospect engagement, while Terminus Abm Platform prioritizes account-level engagement. Both platforms face limitations, with 6sense sometimes struggling with anonymous engagement and Terminus Abm Platform encountering challenges with overall engagement levels.

"...As an SDR with hundreds of accounts in my name, it is so great to sort based on engagement and intent...." Peer review by Lucas R., Owner

"...We are trying to implement an ABM marketing model that spans from awareness ad-work for a startup to engagement analysis to know when to engage customers to increase conversion rates...." Peer review by Jeremy M, Senior Director of Digital Marketing & Revenue Operations, Computer & Network Security

How efficiently Does 6sense and Terminus ABM platform manage your Advertisement?

Both 6sense and Terminus Abm Platform offer account-based advertising solutions. 6sense utilizes predictive intelligence to tailor advertising campaigns based on lead stage in the purchasing journey. Terminus, on the other hand, focuses on targeted advertising across display, LinkedIn, and retargeting platforms. A limitation of both platforms is that they may not always reach the intended audience effectively within larger companies.

"...We are trying to align our account and persona targeting and messaging across email marketing, display ads, and Sales Development outreach...." Peer review by Administrator

"...We leverage the platform for ABM display, LinkedIn Ads, Retargeting, and Geofencing...." Peer review by Daniel Englebretson, Director, Integrated Marketing, Phononic

How does 6sense and Terminus ABM platform address your Generation Of New Leads Challenges?

Both 6sense and Terminus Abm Platform help generate new leads. 6sense uses a network of intent interactions to identify potential customers at various stages of the sales funnel. Terminus focuses on marketing activities, using targeted messaging to generate awareness and drive demand. 6sense emphasizes sales team support by providing insights into buyer behavior. Terminus emphasizes marketing team support by providing analytics to track campaign performance and ROI.

"...Helping to generate leads and find good prospects to reach out to their key decision makers...." Peer review by Cindy C., Head of Digital Analytics and Personalization, Information Technology and Services