6sense and Terminus ABM platform, An In-Depth Comparison 2024

Comparison Summary

6sense: 6sense is an account-based orchestration platform that helps marketing, sales, and revenue teams understand customer needs using AI, big data, and ML. It provides insights into the customer journey, lead generation, CRM integration, predictive modeling, and lead scoring.

Terminus ABM platform: Terminus ABM platform empowers B2B professionals to enhance revenue and outperform competitors through strategic data usage and multi-channel campaigns. It offers tools for target identification, advertising, analytics, and sales activation.

6sense and Terminus ABM platform: Customer Satisfaction Data

Most deployed common Use Cases for 6sense and Terminus ABM platform

How does 6sense and Terminus ABM platform address your Account Management Challenges?

Both 6sense and Terminus help organizations implement account-based marketing strategies. Both platforms provide account insights and target specific accounts, but 6sense uses AI and machine learning to personalize campaigns. Terminus focuses on account engagement and progression through the sales funnel. However, both platforms have limitations as they rely on accurate data for successful implementation.

"...Once we determine the organizations to reach out to, we use an ABM method to do so...." Peer review by Tanja Ducharme, Senior Manager, Inside Sales, Eagle's Flight

"...Terminus has been excellent and a vital piece to our ABM execution...." Peer review by Josh G

How does 6sense and Terminus ABM platform address your Engagement Management Challenges?

Both 6sense and Terminus Abm Platform focus on engaging target accounts. 6sense offers detailed insights into prospect engagement levels and provides scoring based on "customer fit". Terminus Abm Platform emphasizes nurturing accounts through custom programs and generating engagement across various channels. 6sense excels at identifying individual prospect engagement, while Terminus Abm Platform prioritizes account-level engagement. Both platforms face limitations, with 6sense sometimes struggling with anonymous engagement and Terminus Abm Platform encountering challenges with overall engagement levels.

"...6Sense gives you a better understanding of which prospects are engaging with your content already...." Peer review by Andy X., Sales Development

"...We are trying to implement an ABM marketing model that spans from awareness ad-work for a startup to engagement analysis to know when to engage customers to increase conversion rates...." Peer review by Jeremy M, Senior Director of Digital Marketing & Revenue Operations, Computer & Network Security

What solutions does 6sense and Terminus ABM platform provide for Advertisement?

Both 6sense and Terminus Abm Platform offer account-based advertising solutions. 6sense utilizes predictive intelligence to tailor advertising campaigns based on lead stage in the purchasing journey. Terminus, on the other hand, focuses on targeted advertising across display, LinkedIn, and retargeting platforms. A limitation of both platforms is that they may not always reach the intended audience effectively within larger companies.

"...One should note that the digital ad component is not a replacement for mass digital advertising, but for targeted account plays...." Peer review by Aristomenis Capogeannis, Director, Marketing | Networking Solutions, NVIDIA

"...Terminus enables us to include display advertising as a layer in our ABM campaigns built around small account lists (as ABM lists should be)...." Peer review by Laurel A., Computer Software

What Are the key features of 6sense and Terminus ABM platform for Generation Of New Leads?

Both 6sense and Terminus Abm Platform help generate new leads. 6sense uses a network of intent interactions to identify potential customers at various stages of the sales funnel. Terminus focuses on marketing activities, using targeted messaging to generate awareness and drive demand. 6sense emphasizes sales team support by providing insights into buyer behavior. Terminus emphasizes marketing team support by providing analytics to track campaign performance and ROI.

"...I enjoy using 6sense to find new prospects and understand specific interests from prospects...." Peer review from Information Technology and Services

"...I believe Terminus is a great option for marketing teams looking to scale their messaging to accurate targets and accounts, for events, free trials and to gated content that will generate inbound leads...." Peer review by Tami McQueen, Director of Marketing, SalesLoft