cuspera logo CUSPERA

Account Intelligence by DemandScience vs Cognism: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Account Intelligence by DemandScience vs. Cognism is based on a specific set of business needs and context. The comparison uses 1606 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Account Intelligence by DemandScience and Cognism

Account Intelligence by DemandScience, Maroon.Ai, G2 Seller Solutions, etc., belong to a category of solutions that help Marketing Data Intelligence, whereas Cognism, Lusha, Uplead, etc., belong to a category of solutions that help Sales Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Account Intelligence by DemandScience covers Account Management, Generation Of New Leads, Sales Document Management with Website, Campaign Management with E-Mail, etc.

Cognism focuses on Generation Of New Leads, Account Management with Offline, Engagement Management with E-Mail, Business Development with Phone Calls, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Account Intelligence by DemandScience

Focus area

Account Intelligence by DemandScience is better than Cognism for

Software Failure Risk

  • low

logo Cognism

Focus area

Cognism is better than Account Intelligence by DemandScience for

Software Failure Risk

  • low

About

Enhance your marketing precision with accurate account insights

Cognism: Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

40

58

Total Goals
(we found evidences for)

6

12

Top Processes

Evidences indicate better relative satisfaction



generation of new leads


sales document management

contract management


lead qualification: technographic

lead qualification: firmographic

lead qualification: demographic


campaign management



engagement management

engaging and following up

engaging with scheduling & cadence


business development


contact list management


communication management

sending & publishing communications


loyalty management

identify target customers


content management

content publishing



segmentation and targeting




outbound marketing


conversion management


competitive intelligence



training & onboarding




knowledge management




helpdesk management


workflow management



objection handling


sales call management

objection handling





Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • See 3 more
  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • Enhance customer relationships

  • Improve brand engagement

  • Improve internal communications

  • Reduce bounce

  • Grow market share

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • offline

  • video

  • trade shows

  • Twitter

  • LinkedIn

  • Facebook

  • promotions

  • Instagram

  • on premises

  • text SMS

  • movies

  • mass media

  • website

  • See 15 more
  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • offline

  • video

  • trade shows

  • Twitter

  • LinkedIn

  • Facebook

  • promotions

  • Instagram

  • on premises

  • text SMS

  • movies

  • mass media

  • website

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting