Cognism Overview

Cognism is a leader in premium sales intelligence, trusted by over 1800 customers worldwide. High data quality and compliance standards are set by Cognism.

Use Cases

Customers recommend Generation Of New Leads, Account Management, Engagement Management, as the business use cases that they have been most satisfied with while using Cognism.

Other use cases:

  • Business Development
  • Telemarketing
  • Lead Qualification
  • Lead Management
  • Campaign Management
  • Outbound Marketing
  • Lead Engagement
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Cognism.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Scale Best Practices
  • Improve ROI
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Internal Communications
  • Reduce Bounce
  • Grow Market Share
  • Establish Thought Leadership
See all business priorities See less business priorities

Cognism Use-Cases and Business Priorities: Customer Satisfaction Data

Cognism works with different mediums / channels such as Offline. Trade Shows. E-Mail etc.

Cognism's features include Personalization, Recording, Dashboard, etc. and Cognism support capabilities include Phone Support, Email Support, AI Powered, etc. also Cognism analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Think outside the box and be proactive in following up all the leads available from the excellent reporting functionalities...." Peer review by Simon M, New Business Manager, Marketing and Advertising

Peer review evidence (same sources as the product rating summary)

"...Having previously used Growbots with limited results, I was somewhat skeptical about Cognism's value proposition; having been persuaded to sign up for the platform - aided by an excellent customer success manager named Olivia Carden - my expectations have been exceeded in terms of its' user friendliness, ease of use and value in taking away a great deal of the grunt work involved in business development and lead generation...." Peer review by Aaron D, Owner & Founding Director, Computer Software
"...Cognism B2B sales data is notoriously fragmented and disorganised, causing many precious leads to go dry and ultimately leading to revenue loss...." Top 30 UK SaaS Companies to Watch in the UK 2020
"...Here is what we are currently working with: Salesforce CRM Ebsta Inbox Cadences and productivity Ebsta Team Relationship intelligence Cognism & ZoomInfo Data Natterbox Telephony ..." 5 Learnings From Scaling Our SDR Team

Cognism, Uplead, UserGems, Xtract.io, Insites, etc., all belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Cognism

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Cognism is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Cognism Customer wins, Customer success stories, Case studies

How can Cognism enhance your Generation Of New Leads process?

How efficiently Does Cognism manage your Account Management?

How can Cognism enhance your Engagement Management process?

How does Cognism facilitate Business Development?

What Are the key features of Cognism for Telemarketing?

265 buyers and buying teams have used Cuspera to assess how well Cognism solved their Sales Intelligence needs. Cuspera uses 1014 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Intelligence needs.

 

Corporate Traveller - Travel - Medium

Corporate Traveller Chooses Cognism for Compliant B2B Data

UK

Corporate Traveller has selected Cognism to enhance its revenue operations with GDPR-compliant UK prospecting data. Cognism's platform provides real-time access to qualified mobile numbers and intent...-to-buy data, improving data cleansing and prospecting efficiency for Corporate Traveller's sales teams. The partnership aims to streamline data management and boost ROI through targeted sales intelligence.

Read on →
 

Huggg - Marketing And Advertising - Small

Bristol, UK

Huggg used Cognism to shift from B2C to B2B. They built a new B2B database and generated 500 high-quality leads. In one week, 22% of new signups and 18% of paying customers came from Cognism outreach.... Huggg found Cognism easy to use and praised its search features. The platform helped them test target markets and improve campaign results.

 

GWI - Marketing And Advertising - Medium

London, UK

GWI used Cognism to speed up new business generation, closing deals within two months. The team reduced prospecting time by 83.3% using Cognism’s sales intelligence and Salesforce integration. GWI pe...rformed a full TAM analysis and improved outbound targeting. The platform helped GWI identify companies outside their usual reach and update CRM leads efficiently. Sales and marketing teams now use Cognism daily for lead generation and campaign support.

 

Ultima - Information Technology And Services - Medium

Reading, UK

Ultima used Cognism's intent data to improve sales results. The sales team reached targets with just 30 calls instead of 150. They achieved ROI in only 8 weeks. Cognism helped clean their CRM and enr...iched contact lists. The team morale improved as they connected directly with decision-makers. Sales cycles shortened by 4-6 months using the platform.

 

Protolabs - Manufacturing - Large

Telford, UK

Protolabs used Cognism to boost lead generation and meet key marketing KPIs. Before Cognism, they struggled to find reliable B2B contact data and relied on outdated lists. With Cognism, their marketi...ng team built targeted lists and improved email deliverability to 95-98%. In 2021, they achieved 124 unique content sign-ups and uploads, and 40 more in 2022. Cognism saved time, improved lead quality, and made campaign management easier for Protolabs.

 

Lead Forensics - Marketing And Advertising - Medium

London, UK

Cognism helped Lead Forensics boost conversion rates by 30%. The sales team improved performance by 50% using Cognism’s B2B data platform. Reliable mobile contact data let SDRs book more meetings fas...ter. The platform reduced sales team turnover and delivered strong annual ROI. Lead Forensics found Cognism’s data quality and customer support superior to other providers.

How to use Cognism for Sales

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Cognism

What is Cognism?

Cognism is a B2B lead generation software created for Sales and Marketing leaders and Recruiters.

Cognism includes a leads prospector, a refresh feature that scans and replaces out-dated data, an AI engine that facilitates lead generation and integrations with Salesforce, Microsoft Dynamics, Hubspot and other CRM providers.

Cognism functions as a sales accelerator with an AI engine that provides real-time data on company and people for quality in leads prospecting and has a GDPR compliant database.

What is Cognism used for?

Cognism is a Sales Intelligence Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Generation Of New Leads, Account Management and Engagement Management .

What are the top features of Cognism?

Personalization, Recording and Dashboard are some of the top features of Cognism.

Who uses Cognism?

Cognism is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Cognism alternatives?

Uplead, UserGems, Xtract.Io and Insites are popular alternatives for Cognism.

Where is Cognism located?

Cognism is headquartered at 92 Albert Embankment, London, England SE1 7, GB.
lightning

Peers used Cognism for generation of new leads and account management

Cognism Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5

Read Reviews (41)
Analytics

4.95/5

Read Reviews (41)
Custom Reports

4.71/5

Read Reviews (57)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5

Read Reviews (41)
Analytics

4.95/5

Read Reviews (41)
Custom Reports

4.71/5

Read Reviews (57)

Software Failure Risk Guidance

?

for Cognism

Overall Risk Meter

Low Medium High

Top Failure Risks for Cognism

Cognism Limited News

Partnership

Cognism picks BBD Perfect Storm for creative duties - Campaign

Cognism picks BBD Perfect Storm for creative duties - Campaign

Cognism Limited Profile

Company Name

Cognism Limited

Company Website

https://www.cognism.com/

HQ Location

92 Albert Embankment, London, England SE1 7, GB

Employees

101-250

Social

Financials

SERIES C