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Act-On vs Cheetah Engagement Data Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Act-On vs. Cheetah Engagement Data Platform is based on a specific set of business needs and context. The comparison uses 17582 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Act-On and Cheetah Engagement Data Platform

Act-On, Cheetah Engagement Data Platform, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Cheetah Engagement Data Platform focuses on Engagement Management with E-Mail, Helpdesk Management with Website, Loyalty Management with E-Mail, Social Media Management with E-Mail, etc.

"Act-On turned our fantastic library of content into programs that offered relevant messages and gated access to more in-depth materials. " - Renee Frappier

"Having all of our data in one spot allows us to target, segment, and deliver the right message at the right time to the right people. It allows us to have conversations more one-to-one rather than one-to-many. " - Dana Weeks

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Act-On

Focus area

Act-On is better than Cheetah Engagement Data Platform for

Software Failure Risk

  • low

logo Cheetah Engagement Data Platform

Focus area

Software Failure Risk

  • medium

About

An automated Growth Marketing Platform

Engagement Data Platform to personalize all marketing channels at scale

Financials

SERIES A

M&A

Business Need

Total Processes
(we found evidences for)

112

24

Total Goals
(we found evidences for)

21

3

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign monitoring

campaign analytics


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


generation of new leads





content publishing

searching for content



contact list management

creating contact list



Scheduling & dispatching



training & onboarding


helpdesk management


social media marketing


lead qualification

lead qualification: behavioural

lead qualification: firmographic

lead qualification: technographic



workflow management


segmentation and targeting


competitive intelligence


loyalty management

identify target customers

customise loyalty program



sales document management

contract management

proposal & quote management


customer feedback management

measuring customer satisfaction

measuring net promoter score





outbound marketing



personalized marketing


conversion management



business development


knowledge management




conference call management


products & pricelist management


relationship marketing



lifetime value management


sales review & feedback



trade show marketing


performance management


advocacy management



revenue cycle management



international marketing



follower management


relationship management






subscription management


courses & assessment

create learning path


database marketing


rating and review management


sales call management




Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more
  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

Top Channels

Channels Used

  • e-mail

  • mobile

  • mobile app

  • website

  • social media

  • newsletter

  • video

  • mass media

  • television

  • See 6 more
  • e-mail

  • mobile

  • mobile app

  • website

  • social media

  • newsletter

  • video

  • mass media

  • television

  • See 6 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting