Overview: Act-On and Higher Logic Thrive Marketing as Marketing Automation Category solutions.

Act-On and Higher Logic Marketing Automation both offer robust tools for marketing automation, but they cater to different needs and industries. Act-On excels in serving large enterprises with a focus on analytics and integration, making it ideal for businesses looking for powerful data handling and broad communication support. In contrast, Higher Logic Marketing Automation is geared towards non-profit and healthcare sectors, with a strong emphasis on community engagement and support-focused features, making it a great fit for smaller organizations aiming at effective engagement strategies on a localized scale.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Higher Logic Thrive Marketing: Higher Logic's Thrive platform simplifies community management for associations with dynamic marketing tools. Marketing automation is seamlessly integrated to enhance engagement.

Act-On and Higher Logic Thrive Marketing: Best Use cases based on the customer satisfaction data

Act-On

4.4

AI Powered

Higher Logic Thrive Marketing

4.3

Key Capabilities Supported

Act-On facilitates communication management and lead tracking, supporting businesses in enhancing interaction and follow-ups effectively. read more →

Higher Logic Marketing Automation focuses on engagement and communication, streamlining operations like campaign management and audience contact handling. read more →

Business Goals

Act-On helps businesses acquire customers and improve ROI by leveraging comprehensive analytics and integration. read more →

Higher Logic Marketing Automation supports increasing sales and entering new markets, emphasizing skillful engagement and relationship building. read more →

Core Features

Standout features of Act-On include custom reports and integration capabilities, providing strong data handling and compliance. read more →

Higher Logic Marketing Automation offers notable features such as training and onboarding, ensuring users have access to learning resources for optimal use. read more →

Vendor Support

Act-On offers 24/7 support, phone, chat, and email options, proving helpful for enterprises needing responsive assistance. read more →

Higher Logic Marketing Automation provides robust training sessions along with 24/7 support, suiting organizations prioritizing continuous guidance. read more →

Segments and Industries

Act-On predominantly serves large enterprises in marketing and IT sectors, reflecting its suitability for data-intensive industries. read more →

Higher Logic Marketing Automation is widely adopted by non-profit management and healthcare sectors, aligning with specialized operational needs. read more →

Operational Alignment

Act-On fits well into complex operational workflows of large enterprises, particularly in marketing and technology industries. read more →

Higher Logic Marketing Automation aligns with smaller scale operations, benefiting localized organizations with focused engagement strategies. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Chat Support

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Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Act-On and Higher Logic Thrive Marketing

Why is Act-On and Higher Logic Thrive Marketing the best choice for Engagement Management?

Act On and Higher Logic Marketing Automation both help organizations track engagement with their communications. Act On provides detailed analytics, including email opens, clicks, and web page visits. Higher Logic Marketing Automation focuses on campaign strategy and reaching target audiences efficiently. Act On has a more intuitive user interface, while Higher Logic Marketing Automation has limitations in providing a comprehensive view of engagement data.

"...The platform integrates across our website, into our email client, our CRM, and other digital engagement tools like WebEx...." Peer review by Jamie M, Communications Specialist, Education

"...More than once this feature has provided us with the information we need to quickly show our communication efforts are effectively getting into recipients hands, who is engaging - and even where..." Peer review by Stacy P, Marketing Communications Specialist, Insurance

How can Act-On and Higher Logic Thrive Marketing optimize your Communication Management Workflow?

Act On and Higher Logic Marketing Automation both enable users to send mass emails and track their effectiveness. Act On offers more extensive features for SEO optimization and CRM integration. Act On also provides more comprehensive automation capabilities, while Higher Logic Marketing Automation focuses on straightforward campaign creation and reliable message delivery. However, Act On has limitations in terms of sending emails to opted-out recipients.

"...They offers very basic marketing automation capabilities: online forms, sending email, tracking known and anonymous visitors and lead score...." Peer review by Maya R, Head of Marketing, Computer Software

"...With RealMagnet, we can now draft, edit, schedule and send emails without being in the office-..." Peer review by LeAnne S, Education & Customer Program Manager, Utilities

What makes Act-On and Higher Logic Thrive Marketing ideal for Campaign Management?

Act On and Higher Logic Marketing Automation both allow for tracking and managing marketing campaigns. Act On offers robust analytics and integration with CRM systems, while Higher Logic Marketing Automation focuses on ease of use and client segmentation. Act On's complex features may require prior marketing experience, while Higher Logic Marketing Automation is suitable for users of all skill levels. Act On lacks the ability to share assets easily with other instances, hindering collaboration.

"...It's great for setting up simple email marketing/automation campaigns with basic reporting needs...." Peer review by Strategist in Marketing

"...I needed to build out a marketing automation program at my company...." Peer review by Ian P, Digital Marketing Manager, Non-Profit Organization Management

How does Act-On and Higher Logic Thrive Marketing address your Social Media Management Challenges?

Both Act On and Higher Logic Marketing Automation offer tools for social media management, including tracking and reporting. Act On provides more robust tracking capabilities for websites and social media, while Higher Logic Marketing Automation excels in intuitive user interfaces and social media integration. However, Higher Logic Marketing Automation has limitations in social media posting functionality, specifically with image previews on Facebook.

"...Also they have some good reporting tools and social integration is alright...." Peer review by Mark B., Computer Software

"...Reports, Message Tracking, HTML options, scheduing. reports, social media posting and tracking, scheduling, data analysis, attentive support team...." Peer review by Administrator