cuspera logo CUSPERA

Act-On vs Keyhole: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Act-On vs. Keyhole is based on a specific set of business needs and context. The comparison uses 19713 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Act-On and Keyhole

Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation, whereas Keyhole, NetBase Quid, Brand24, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Keyhole focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

"Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM. " - Sam Saunders

"Back in the day (and when I say that, I mean like 2-3 years ago) marketers had to know the algorithms and formulas to calculate these things by hand. Saving time by not doing these things by hand, and knowing that you still have accurate information... is very valuable. " - Freddy Duran

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Act-On

Focus area

Act-On is better than Keyhole for

Software Failure Risk

  • low

logo Keyhole

Focus area

Keyhole is better than Act-On for

Software Failure Risk

  • medium

About

Act-On | An automated Growth Marketing Platform

Keyhole: Hashtag Tracking for Twitter, Instagram and Facebook

Age

2005

2013

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

112

68

Total Goals
(we found evidences for)

21

13

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


generation of new leads





content publishing

searching for content



contact list management

creating contact list



Scheduling & dispatching



training & onboarding


helpdesk management


social media marketing


lead qualification

lead qualification: behavioural

lead qualification: firmographic

lead qualification: technographic



workflow management


segmentation and targeting


competitive intelligence


loyalty management

identify target customers

customise loyalty program



sales document management

contract management

proposal & quote management


customer feedback management

measuring customer satisfaction

measuring net promoter score





outbound marketing



personalized marketing


conversion management



business development


knowledge management




conference call management


products & pricelist management


relationship marketing



lifetime value management


sales review & feedback



trade show marketing


performance management


advocacy management



revenue cycle management



international marketing



follower management


relationship management






subscription management


courses & assessment

create learning path


database marketing


rating and review management


sales call management




influencer marketing




influencer management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more
  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Improve digital and social presence

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve efficiency

  • Scale best practices

  • Launch new products

  • Improve stakeholder relations

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • social media

  • Instagram

  • Twitter

  • website

  • offline

  • Facebook

  • user generated content

  • causes and charity

  • blogs

  • promotions

  • mass media

  • games

  • mobile

  • mobile app

  • phone calls

  • print media

  • magazine

  • video

  • events

  • trade shows

  • chat

  • on premises

  • e-mail

  • radio

  • Pinterest

  • LinkedIn

  • review sites

  • See 24 more
  • social media

  • Instagram

  • Twitter

  • website

  • offline

  • Facebook

  • user generated content

  • causes and charity

  • blogs

  • promotions

  • mass media

  • games

  • mobile

  • mobile app

  • phone calls

  • print media

  • magazine

  • video

  • events

  • trade shows

  • chat

  • on premises

  • e-mail

  • radio

  • Pinterest

  • LinkedIn

  • review sites

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting