Comparison Summary
Introducing Act-On and Keyhole
Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation, whereas Keyhole, NetBase Quid, Brand24, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Keyhole focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.
"Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. " - Brian Evans
"When it comes to tracking our various hotel hashtags, Keyhole is far and away the best platform available… it came highly recommended at various digital conferences I’ve attended and from corporate colleagues I work with. " - Hanna Bankston
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
An automated Growth Marketing Platform
Keyhole: Hashtag Tracking for Twitter, Instagram and Facebook
Age
2013
Financials
SERIES A
SEED
Business Need
Total Processes
(we found evidences for)
112
68
Total Goals
(we found evidences for)
21
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Improve ROI
-
Improve brand engagement
-
Build brand awareness
-
Improve digital and social presence
-
Acquire customers
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Enhance customer relationships
-
Improve efficiency
-
Scale best practices
-
Launch new products
-
Improve stakeholder relations
-
Establish thought leadership
- See 10 more
Top Channels
Channels Used
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social media
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Instagram
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Twitter
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website
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offline
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Facebook
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user generated content
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causes and charity
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blogs
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promotions
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mass media
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games
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mobile
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mobile app
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phone calls
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print media
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magazine
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video
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events
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trade shows
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chat
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on premises
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e-mail
-
radio
-
Pinterest
-
LinkedIn
-
review sites
- See 24 more
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social media
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Instagram
-
Twitter
-
website
-
offline
-
Facebook
-
user generated content
-
causes and charity
-
blogs
-
promotions
-
mass media
-
games
-
mobile
-
mobile app
-
phone calls
-
print media
-
magazine
-
video
-
events
-
trade shows
-
chat
-
on premises
-
e-mail
-
radio
-
Pinterest
-
LinkedIn
-
review sites
- See 24 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
