Overview: Act-On and OutboundEngine as Marketing Automation Category solutions.

Act-On is well-suited for large enterprises and integrations with diverse tools, focusing on comprehensive analytics and lead management. OutboundEngine primarily targets small businesses, offering efficient social media management, and is popular in real estate and financial services sectors. Their features cater to different strategic needs, with Act-On focusing on robust data management and OutboundEngine enhancing brand presence on social platforms.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

OutboundEngine: OutboundEngine automates marketing by sending personalized emails and social media posts. Repeat and referral business is driven through consistent engagement.

Act-On and OutboundEngine: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Act-On supports communication management, engagement management, and lead tracking, making it versatile for teams needing robust marketing campaign oversight. read more →

OutboundEngine leans into social media management and communication, focusing on scheduling and engaging on social platforms, perfect for businesses wanting to boost their social presence. read more →

Business Goals

Act-On helps businesses acquire customers and improve ROI through detailed analytics and scalable best practices. read more →

OutboundEngine aims to enhance customer relationships and improve digital presence, with particular strengths in brand awareness and customer acquisitions. read more →

Core Features

Act-On shines with its integration capabilities, custom reports, and strong data management features, ideal for large teams with complex needs. read more →

OutboundEngine focuses on providing ease of migration, custom reports, and compliance, fitting small businesses looking for streamlined operations. read more →

Vendor Support

Act-On offers extensive support options including 24/7 support which aligns with the needs of larger enterprises needing comprehensive help. read more →

OutboundEngine provides 24/7 support which is paramount for small businesses requiring continual assistance at a lower operational complexity. read more →

Segments and Industries

Act-On is predominantly used by large and mid-sized enterprises across various industries like marketing and IT services. read more →

OutboundEngine caters mainly to real estate, and financial services, focusing on smaller market segments. read more →

Operational Alignment

Act-On fits into complex operational workflows with detailed data handling, making it suitable for large-scale environments. read more →

OutboundEngine fits smoothly into the workflow of small businesses needing straightforward engagement tools, focusing on social media efficiency. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

Read peer / expert warnings.

Data Import

Read peer / expert warnings.

Support

Phone Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Act-On and OutboundEngine

What Are the key features of Act-On and OutboundEngine for Engagement Management?

Act On and Outboundengine both focus on customer engagement. Act On excels at email marketing, enabling personalized content, tracking, and follow-up campaigns. Outboundengine emphasizes social media engagement, providing automated content updates, analytics, and lead generation tools. However, Act On has a broader scope, including website integrations, while Outboundengine has a strong focus on social media. There is room for improvement in both tools' engagement features, according to user feedback.

"...It is really useful for important follow-ups or when your prospects go dark and you want to know if they are even looking at your emails anymore...." Peer review by Melodie P, Engagement Manager, Human Resources

"...It was unbelievable, within the first month I saw my Facebook engagement increase 700%...." Testimonial by Cyndi Alvarez, Realtor

How does Act-On and OutboundEngine facilitate Social Media Management?

Act On and Outboundengine both manage social media posts. Act On offers extensive tracking and analysis of social media engagement, while Outboundengine focuses on automated posting across multiple platforms. Act On allows for segmentation and data reporting, while Outboundengine simplifies social media management by automating posting and providing performance reports. However, Act On's reporting features may lack depth compared to other marketing automation platforms.

"...Again, I don't tend to use its social media schedule and insight tools mostly because Hootsuite has filled in that space nicely...." Peer review by Nannette Nolan, Director of Marketing Communications, Life Sciences Trainers & Educators Network (LTEN)