Comparison Summary
This comparison report of Act-On vs. Selligent Marketing Cloud is based on a specific set of business needs and context. The comparison uses 18826 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Act-On and Selligent Marketing Cloud
Act-On, Selligent Marketing Cloud, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Selligent Marketing Cloud focuses on Digital Marketing with Mobile, Engagement Management with E-Mail, Campaign Management with E-Mail, Competitive Intelligence with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Selligent Marketing Cloud
Focus area
Selligent Marketing Cloud is better than Act-On for
Software Failure Risk
About
An automated Growth Marketing Platform
Marketing Automation to engage customers across all critical channels.
Age
1988
Financials
SERIES A
M&A
Business Need
Total Processes
(we found evidences for)
112
58
Total Goals
(we found evidences for)
21
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Enter new markets internationally or locally
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Improve ROI
-
Improve brand engagement
-
Grow market share
-
Increase customer life time value
-
Launch new products
-
Build brand awareness
-
Scale best practices
-
Improve efficiency
- See 9 more
Top Channels
Channels Used
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e-mail
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omnichannel
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mobile
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mobile app
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social media
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website
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text SMS
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print media
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newspaper
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display advertisement
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out of home
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brochure
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offline
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user generated content
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blogs
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promotions
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coupons
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on premises
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events
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trade shows
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review sites
-
Amazon
- See 19 more
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e-mail
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omnichannel
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mobile
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mobile app
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social media
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website
-
text SMS
-
print media
-
newspaper
-
display advertisement
-
out of home
-
brochure
-
offline
-
user generated content
-
blogs
-
promotions
-
coupons
-
on premises
-
events
-
trade shows
-
review sites
-
Amazon
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
