Overview: Act-On and VBOUT as Marketing Automation Category solutions.

Act-On and VBOUT are robust marketing automation tools with diverse strengths. Act-On excels in integration, analytics, and comprehensive reporting, making it suitable for various business scales, particularly large enterprises across multiple industries. It supports extensive customer acquisition and relationship-building efforts. In contrast, VBOUT emphasizes social media management and offers solid analytics features, catering to large enterprises primarily in marketing and advertising domains. Its focus on building brand awareness and digital presence suits businesses venturing into new markets.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

VBOUT: VBOUT offers powerful marketing tools and analytics in one dashboard, adaptable for enterprises and small businesses. It features automation, drag-and-drop builders, and centralized social media management.

Act-On and VBOUT: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Act-On supports crucial marketing processes like engagement and communication management, social media and campaign management, and lead tracking. read more →

VBOUT focuses on social media and engagement management, communications, and advertisement capabilities. read more →

Business Goals

Act-On helps businesses acquire customers, enhance relationships, and improve ROI, aligning with goals like increasing sales and market share. read more →

VBOUT aids in customer acquisition and improving digital presence, with aims to enter new markets and build brand awareness. read more →

Core Features

Act-On stands out with features like extensive integration, detailed analytics, and comprehensive custom reporting, supporting data import/export. read more →

VBOUT's notable features include analytics, integration, and custom reports, along with data migration and security features. read more →

Vendor Support

Act-On offers 24/7 support along with phone, chat, and email assistance, meeting diverse operational needs. read more →

VBOUT provides 24/7 support, with additional email and phone assistance, ensuring basic user support. read more →

Segments and Industries

Act-On is popular among large enterprises, serving industries like marketing, advertising, IT, and software. read more →

VBOUT caters to large enterprises and is primarily used in marketing and advertising. read more →

Operational Alignment

Act-On integrates smoothly into large-scale operations, ideal for multi-industry clients requiring extensive data handling. read more →

VBOUT fits well with enterprises needing social media and communication management, suitable for targeted industry use. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Chat Support

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Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Act-On and VBOUT

Why is Act-On and VBOUT the best choice for Engagement Management?

Act On and Vbout both focus on increasing customer engagement. Act On allows users to personalize email campaigns and track customer behavior, while Vbout focuses on automated follow-up and customized engagement. Act On is praised for its ease of use, while Vbout emphasizes analytics and tracking.

"...It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages...." Peer review by Justin Dwyer, Computer Software

"...What an amazing way to really engage your customers and to gain their trust and ultimately get them to convert into a customer!..." Peer review by Weston R, Marketing Manager

How can Act-On and VBOUT enhance your Communication Management process?

Act On and Vbout both help with sending emails and managing social media. Act On excels at sending high-volume emails and integrating with other marketing tools, while Vbout focuses on ease of use and scheduling across various platforms. However, Act On lacks flexibility for webinars and can be expensive for smaller businesses. Vbout is limited by its lack of detailed analytics.

"...Act-On gives our marketing teams the ability to send out email drip campaigns and monitor website visitors...." Peer review by Rachel T., Executive Assistant

"...I love the platform to send emails because its so easy to make designs and import lists...." Peer review by Ana Mariel C, Ejecutiva de cuentas

How efficiently Does Act-On and VBOUT manage your Campaign Management?

Act On and Vbout are both platforms used for marketing automation. Act On excels in tracking website and digital marketing campaign activity and integrates with several popular software programs. Vbout, on the other hand, focuses on automating marketing campaigns and provides built-in reporting and analytics to optimize performance.

"...We then also use Act-On to run marketing campaigns on behalf of these affiliates out to their own client base...." Peer review by Laura Hughes, Marketing Manager, PayDashboard Ltd

"...Marketing automation platform that assists small to midsize firms with lead scoring, campaign management and conversion tracking...." Peer review from VBOUT