cuspera logo CUSPERA
Search Your Reports For Vendors
Your Reports For Vendors

Actito vs itracMarketer Platform: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Actito medium Failure Risk for itracMarketer Platform low
Know More

Comparison Summary

This comparison report of Actito vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 1162 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Actito and itracMarketer Platform

Actito, itracMarketer Platform, Oracle Responsys, ExpertSender, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Actito covers Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit

"CASL compliance module in use — we are compliant — everything is setup, they take care of everything. " - The Keg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Actito

Focus area

Software Failure Risk

  • medium

logo itracMarketer Platform

Focus area

itracMarketer Platform is better than Actito for

Software Failure Risk

  • low

About

Agile Marketing Automation Platform for customer engagement

Email & Marketing Automation CRM Platform to improve and grow business.

Financials

SEED

NA

Business Need

Total Processes
(we found evidences for)

36

52

Total Goals
(we found evidences for)

10

9

Top Processes

Evidences indicate better relative satisfaction

campaign management

Read Reviews (33)

Read Reviews (16)

campaign analytics

Read Reviews (10)

Read Reviews (5)

engagement management

Read Reviews (27)

Read Reviews (29)

engaging and following up

Read Reviews (21)

Read Reviews (25)

segmentation and targeting

Read Reviews (17)

Read Reviews (3)

loyalty management

Read Reviews (12)

Read Reviews (0)

identify target customers

Read Reviews (9)

Read Reviews (0)

customise loyalty program

Read Reviews (2)

Read Reviews (0)

collaboration

Read Reviews (10)

Read Reviews (0)

communication management

Read Reviews (8)

Read Reviews (23)

sending & publishing communications

Read Reviews (7)

Read Reviews (13)

helpdesk management

Read Reviews (8)

Read Reviews (0)

customer feedback management

Read Reviews (5)

Read Reviews (9)

content management

Read Reviews (4)

Read Reviews (4)

personalized marketing

Read Reviews (2)

Read Reviews (1)

conversion management

Read Reviews (2)

Read Reviews (1)

generation of new leads

Read Reviews (2)

Read Reviews (2)

training & onboarding

Read Reviews (2)

Read Reviews (1)

social media management

Read Reviews (1)

Read Reviews (22)

social media analytics

Read Reviews (1)

Read Reviews (5)

workflow management

Read Reviews (1)

Read Reviews (8)

contact list management

Read Reviews (1)

Read Reviews (14)

sales document management

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting