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ActiveCampaign vs AgencyAnalytics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveCampaign vs. AgencyAnalytics is based on a specific set of business needs and context. The comparison uses 28696 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveCampaign and AgencyAnalytics

ActiveCampaign, AgencyAnalytics, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

AgencyAnalytics focuses on White Labeling with Social Media, Advertisement with Social Media, Social Media Management with Social Media, Communication Management with Phone Calls, etc.

"7X'd our email database ActiveCampaign is a great scalable CRM. I love how I have more control with my email and how wicked simple it is to use. I'd recommend ActiveCampaign to people who want to scale their email marketing efforts without the hefty... price tags of other email or CRM platforms. We've 7X'd our email database all with the implementation of ActiveCampaign. " - Shawn Parry

"The most important thing for me is being able to quickly access the numbers that matter. AgencyAnalytics simplifies the entire process and makes it easy to find the high-level metrics that guide our long-term strategies. Best of all, as our agency’s... grown, the tool’s grown with us. They keep adding new features, which just adds more and more value over time. " - Shareef Defrawi

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveCampaign

Focus area

ActiveCampaign is better than AgencyAnalytics for

Software Failure Risk

  • medium

logo AgencyAnalytics

Focus area

AgencyAnalytics is better than ActiveCampaign for

Software Failure Risk

  • low

About

CXA Platform to engage with their customers

SEO Reporting Tool & Marketing Dashboards for Agencies

Age

2003

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

133

68

Total Goals
(we found evidences for)

18

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring


contact list management

creating contact list


training & onboarding



helpdesk management


generation of new leads




social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account





content publishing

searching for content




segmentation and targeting



lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


sales document management

proposal & quote management

contract management




pipeline management


loyalty management

identify target customers

customise loyalty program


relationship management



conversion management


promotion management


lifetime value management


personalized marketing


discount management


knowledge management


customer feedback management

measuring net promoter score

measuring customer satisfaction





trade show marketing



courses & assessment

create learning path


products & pricelist management






social media marketing



referral management



rating and review management


account management


business development


relationship marketing


outbound marketing


sales call management

meeting management


community building


subscription management



calendar management




follower management



performance management





membership management


conference call management



competitive intelligence


channel management


sales commission management


international marketing





touchpoint management




database marketing




reputation management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve efficiency

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Scale best practices

  • See 9 more

Top Channels

Channels Used

  • social media

  • phone calls

  • website

  • e-mail

  • Facebook

  • mobile

  • LinkedIn

  • Pinterest

  • Instagram

  • mobile app

  • review sites

  • video

  • Twitter

  • Yelp

  • text SMS

  • Amazon

  • offline

  • chat

  • promotions

  • on premises

  • Snapchat

  • Facebook page

  • coupons

  • display advertisement

  • trade shows

  • See 22 more
  • social media

  • phone calls

  • website

  • e-mail

  • Facebook

  • mobile

  • LinkedIn

  • Pinterest

  • Instagram

  • mobile app

  • review sites

  • video

  • Twitter

  • Yelp

  • text SMS

  • Amazon

  • offline

  • chat

  • promotions

  • on premises

  • Snapchat

  • Facebook page

  • coupons

  • display advertisement

  • trade shows

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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Business Setting