Comparison Summary
This comparison report of ActiveCampaign vs. Higher Logic Thrive Marketing is based on a specific set of business needs and context. The comparison uses 18765 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ActiveCampaign and Higher Logic Thrive Marketing
ActiveCampaign, Higher Logic Thrive Marketing, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
Higher Logic Thrive Marketing focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
"Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. " - Monika Reti
"Overall, our use of Higher Logic’s Communications platform has made a major impact on both ends of our membership – minimizing losses and maximizing recruitment – delivering a level of growth we haven’t seen in several years, increasing our influenc...e as an organization, and allowing us to deliver better results for our members. " - STEPHEN GARGANO
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
ActiveCampaign
Focus area
ActiveCampaign is better than Higher Logic Thrive Marketing for
Software Failure Risk
About
CXA Platform to engage with their customers
Marketing Automation delivering personalized content and targeted communications
Age
2003
Financials
SERIES C
PRIVATE
Business Need
Total Processes
(we found evidences for)
133
53
Total Goals
(we found evidences for)
18
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
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Increase sales & revenue
-
Improve ROI
-
Scale best practices
-
Acquire customers
-
Enter new markets internationally or locally
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Enhance customer relationships
-
Build brand awareness
-
Improve internal communications
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Improve stakeholder relations
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Improve consistency
- See 7 more
Top Channels
Channels Used
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e-mail
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social media
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website
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phone calls
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Twitter
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Facebook
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promotions
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offline
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on premises
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mobile
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newsletter
- See 8 more
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e-mail
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social media
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website
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phone calls
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Twitter
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Facebook
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promotions
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offline
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on premises
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mobile
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newsletter
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
