Comparison Summary
This comparison report of ActiveCampaign vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 18031 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ActiveCampaign and itracMarketer Platform
ActiveCampaign, itracMarketer Platform, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.
"ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my... audience into different types of people so we're giving them the right things and they're really happy in the end. " - Jennifer Tilney
"Easily customizable, intuitive, easy to use, reliable, time saving (auto responders), they are always there to help! " - giraffe&friends
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
ActiveCampaign
Focus area
ActiveCampaign is better than itracMarketer Platform for
Software Failure Risk
About
CXA Platform to engage with their customers
Email & Marketing Automation CRM Platform to improve and grow business.
Age
2003
Financials
SERIES C
NA
Business Need
Total Processes
(we found evidences for)
133
52
Total Goals
(we found evidences for)
18
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
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Enter new markets internationally or locally
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Enhance customer relationships
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Improve ROI
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Acquire customers
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Grow market share
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Improve brand engagement
-
Scale best practices
-
Improve efficiency
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Increase sales & revenue
- See 6 more
Top Channels
Channels Used
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social media
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e-mail
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website
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Twitter
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Facebook
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promotions
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offline
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LinkedIn
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on premises
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point of sale
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phone calls
- See 8 more
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social media
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e-mail
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website
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Twitter
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Facebook
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promotions
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offline
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LinkedIn
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on premises
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point of sale
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phone calls
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
