Comparison Summary
This comparison report of ActiveCampaign vs. OutboundEngine is based on a specific set of business needs and context. The comparison uses 21128 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ActiveCampaign and OutboundEngine
ActiveCampaign, OutboundEngine, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
OutboundEngine focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.
"I used to get 20% open rates and I thought I was doing really good. And then when I switched to ActiveCampaign and I started implementing some of these strategies, I'm seeing 50% and higher. My first few emails are all in the 80% to 50% range. " - David Paige
"If you're in front of people on a consistent basis, they will think of you when the need arises. I've had some people reply to thank me for sending the information. The responses are refreshing. I feel like I'm able to offer a personal touch without... having to create the content myself. " - Paul Thummel
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
CXA Platform to engage with their customers
Marketing Automation platform to target new customers, build loyalty and close more business
Age
2003
Financials
SERIES C
SERIES C
Business Need
Total Processes
(we found evidences for)
133
77
Total Goals
(we found evidences for)
18
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
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Acquire customers
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Enhance customer relationships
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Improve digital and social presence
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Scale best practices
-
Build brand awareness
-
Improve ROI
-
Grow market share
-
Improve brand engagement
-
Enter new markets internationally or locally
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Launch new products
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Establish thought leadership
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Increase sales & revenue
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Improve consistency
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Improve internal communications
- See 11 more
Top Channels
Channels Used
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social media
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e-mail
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newsletter
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website
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Facebook
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mobile
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phone calls
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Instagram
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offline
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LinkedIn
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mobile app
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user generated content
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blogs
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point of sale
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promotions
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Twitter
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Facebook page
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chat
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print media
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on premises
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review sites
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mass media
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television
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magazine
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newspaper
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events
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trade shows
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coupons
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Yelp
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text SMS
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Facebook at work
-
video
- See 29 more
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social media
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e-mail
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newsletter
-
website
-
Facebook
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mobile
-
phone calls
-
Instagram
-
offline
-
LinkedIn
-
mobile app
-
user generated content
-
blogs
-
point of sale
-
promotions
-
Twitter
-
Facebook page
-
chat
-
print media
-
on premises
-
review sites
-
mass media
-
television
-
magazine
-
newspaper
-
events
-
trade shows
-
coupons
-
Yelp
-
text SMS
-
Facebook at work
-
video
- See 29 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
