Comparison Summary
This comparison report of ActiveCampaign vs. ProCampaign® is based on a specific set of business needs and context. The comparison uses 19425 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ActiveCampaign and ProCampaign®
ActiveCampaign, ProCampaign®, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
ProCampaign® focuses on Campaign Management with E-Mail, Loyalty Management, Engagement Management, Discount Management with Promotions, etc.
"Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. " - Monika Reti
"For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail. " - Christin Susann Bugrahan
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
CXA Platform to engage with their customers
A secure Customer Engagement system for individualized marketing campaigns and e-commerce activities
Age
2003
Financials
SERIES C
PRIVATE
Business Need
Total Processes
(we found evidences for)
133
71
Total Goals
(we found evidences for)
18
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
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Acquire customers
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Enhance customer relationships
-
Increase sales & revenue
-
Grow market share
-
Launch new products
-
Increase customer life time value
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
-
Improve brand engagement
-
Scale best practices
-
Improve efficiency
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Improve ROI
- See 10 more
Top Channels
Channels Used
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promotions
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e-mail
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social media
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coupons
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website
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Facebook
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offline
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text SMS
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point of sale
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mobile
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user generated content
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omnichannel
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blogs
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trade shows
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Facebook page
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newsletter
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mobile app
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phone calls
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print media
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events
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video
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newspaper
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Twitter
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magazine
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Instagram
- See 22 more
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promotions
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e-mail
-
social media
-
coupons
-
website
-
Facebook
-
offline
-
text SMS
-
point of sale
-
mobile
-
user generated content
-
omnichannel
-
blogs
-
trade shows
-
Facebook page
-
newsletter
-
mobile app
-
phone calls
-
print media
-
events
-
video
-
newspaper
-
Twitter
-
magazine
-
Instagram
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
