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ActiveTrail vs Pipefy: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveTrail vs. Pipefy is based on a specific set of business needs and context. The comparison uses 1693 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveTrail and Pipefy

ActiveTrail, Pipefy, MessageGears, Dailystory Marketing Suite, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveTrail covers Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.

Pipefy focuses on Workflow Management, Training & Onboarding, Helpdesk Management, Collaboration, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveTrail

Focus area

Software Failure Risk

  • low

logo Pipefy

Focus area

Pipefy is better than ActiveTrail for

Software Failure Risk

  • medium

About

ActiveTrail: Marketing Automation | Email Marketing Platform

Pipefy: The Work Management Platform

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

37

50

Total Goals
(we found evidences for)

9

13

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring



social media management

social media analytics


contact list management

creating contact list


generation of new leads


customer feedback management



engagement management

engaging and following up



personalized marketing


loyalty management




content management


products & pricelist management



segmentation and targeting


training & onboarding


helpdesk management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more
  • Launch new products

  • Acquire customers

  • Improve internal communications

  • Improve efficiency

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve visibility

  • Manage risk

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • chat

  • offline

  • review sites

  • Amazon

  • LinkedIn

  • causes and charity

  • Slack

  • games

  • point of sale

  • print media

  • magazine

  • text SMS

  • See 14 more
  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • chat

  • offline

  • review sites

  • Amazon

  • LinkedIn

  • causes and charity

  • Slack

  • games

  • point of sale

  • print media

  • magazine

  • text SMS

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting