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Adobe Advertising Cloud vs Klaviyo: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Advertising Cloud vs. Klaviyo is based on a specific set of business needs and context. The comparison uses 6663 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Advertising Cloud and Klaviyo

Adobe Advertising Cloud, Bannerflow, MNTN Performance TV, etc., belong to a category of solutions that help Digital Advertising Platform, whereas Klaviyo, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Advertising Cloud covers Advertisement, Campaign Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

Klaviyo focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Advertising Cloud

Focus area

Software Failure Risk

  • medium

logo Klaviyo

Focus area

Klaviyo is better than Adobe Advertising Cloud for

Software Failure Risk

  • low

About

Ad platform that unifies and automates all channels

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Age

1982

2012

Financials

SERIES A

SERIES D

Business Need

Total Processes
(we found evidences for)

53

98

Total Goals
(we found evidences for)

12

18

Top Processes

Evidences indicate better relative satisfaction



campaign analytics

campaign monitoring


engagement management

engaging and following up


communication management

sending & publishing communications



social media management

social media analytics



loyalty management

customise loyalty program

identify target customers



content management

content publishing



social media marketing



sales call management


relationship marketing




workflow management


products & pricelist management



sales document management

contract management


lead qualification

lead qualification: behavioural

lead qualification: technographic


competitive intelligence


generation of new leads



conversion management



training & onboarding


personalized marketing


segmentation and targeting


helpdesk management



contact list management



lifetime value management


measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score



rating and review management







promotion management


database marketing


knowledge management


trade show marketing


create learning path


courses & assessment

create learning path




Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve efficiency

  • Launch new products

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Improve digital and social presence

  • Improve visibility

  • Improve internal communications

  • See 9 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more
  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting