Klaviyo: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Klaviyo
Brand: Klaviyo
Rating: 4.66 (5837 reviews)

4.66 5

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(5837)

Product and Vendor News

Klaviyo Launches ChatGPT App - Power Retail 29/01/2026
Wunderkind Joins Klaviyo Marketplace, Bringing Identity-Based Personalization and Revenue Growth to E-Commerce Brands 27/01/2026
Introducing the Klaviyo app in ChatGPT - Business Wire 27/01/2026
Introducing the Klaviyo app in ChatGPT 27/01/2026

Customer stories

Klaviyo helped Andie Swim grow flow revenue by 55% year over year. The company used email segmentation to target customers better. Click rates on flows increased by 70.9% in 2022. A new quiz results flow brought in over $70,000 in eight months. Andie Swim sells eco-friendly swimwear and used Klaviyo to boost sales and engagement.
Klaviyo and Smile.io helped Naturium boost loyalty point redemptions by 169% quarter over quarter. Naturium used the integration on Shopify. In Q1 2025, 42% of their ecommerce revenue came from Klaviyo. 64% of Smile.io loyalty point redemptions were attributed to Klaviyo. The solution drove strong growth in customer engagement and sales.
Klaviyo helped Estelle Colored Glass drive 35% of its 2023 ecommerce revenue through email marketing. The brand saw a 46% year-over-year growth in Klaviyo-attributed value in Q1 2024. Total emails sent increased by 127% year-over-year, while spam rates dropped by 38%. Estelle Colored Glass uses Klaviyo with Shopify to boost sales and customer engagement.
Klaviyo helped Urban You, a luxury medspa, drive 25% of its bookings revenue in the first month after connecting to its WooCommerce platform. The spa saw 285 Klaviyo-attributed appointments and synced 18 new booking events to Klaviyo analytics. Urban You expanded its services during COVID, adding ecommerce and self-care video subscriptions. Klaviyo's marketing automation and analytics supported this growth. The business operates four locations in Michigan.
Klaviyo helped brands save $30,000 yearly by switching from SMS point solutions like Postscript and Emotive. Marketers faced challenges with inaccurate attribution and high costs using separate SMS platforms. Klaviyo unified email and SMS marketing, reducing expenses and improving value. One brand saved $20,000 per year after leaving Emotive. Another saved $10,000 yearly after switching from Postscript. Klaviyo's platform delivered measurable results and better cost efficiency.

Product Business Settings

Klaviyo is popular in Consumer Goods, Retail, and Design industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Event Management

Reviews and Reputation

CRM

Social Media Marketing

Klaviyo Product Overview

Klaviyo integrates email marketing and SMS within a CRM framework tailored for consumer brands. It stands out by embedding a Customer Data Platform (CDP) to unify customer data, enabling personalized and scalable engagement strategies. This platform is particularly beneficial for teams aiming to enhance customer relationships through targeted communication. Klaviyo supports over 169,000 brands, emphasizing data-driven insights to fuel growth. A unique aspect is its AI capabilities, which provide actionable insights for marketing teams to refine their strategies. This makes Klaviyo a valuable tool for businesses seeking to deepen customer connections and drive measurable growth.

How satisfied the customers are with Klaviyo use-cases

Reviews

"Outstanding, simple, sleek system that is intuitive, streamlined, and effective." - Jonathan Bayme

"Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board." - Justin Adler

Klaviyo Customer Insights, Testimonials and Case Studies

How can Klaviyo enhance your Engagement Management process?

Klaviyo facilitates automated email flows for events such as abandoned carts and order follow-ups. It enables targeted email campaigns based on customer engagement metrics. Klaviyo provides segmentation capabilities to target specific customer groups. However, it is difficult to easily access performance data on list engagement.

"...The Twist: While engaged, Group B customers had never opened an email from this specific collection...." Case Study Taylor Stitch

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How can Klaviyo enhance your Communication Management process?

Klaviyo facilitates communication management for e-commerce businesses through automated and personalized email campaigns. It enables segmentation of customers based on their purchase history, leading to targeted email offers. Despite its capabilities, Klaviyo offers limited customization options for email content.

"...I can run a browse abandonment flow and send an email within minutes...." Create personal moments that matter

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What benefits does Klaviyo offer for Campaign Management?

Klaviyo enables the creation and management of automated and manual email marketing campaigns through its intuitive platform. It facilitates reporting and performance analysis using key metrics such as visitor activity, revenue generated, and refund requests. The platform's limited functionality for managing drip campaigns and inadequate reporting features may restrict advanced users.

"...We use Klaviyo for both marketing email campaigns and automated email...." Peer review by Director in Marketing

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How efficiently Does Klaviyo manage your Advertisement?

Klaviyo enables businesses to create targeted advertising campaigns based on detailed customer data. The platform integrates with Facebook ads and provides reporting dashboards for performance measurement. Klaviyo does not support email drip campaigns.

"...It also syncs data from third-party integrations, social media and advertising platforms. ..." Ecommerce Spotlight: Customer Engagement with Klaviyo

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How does Klaviyo address your Segmentation And Targeting Challenges?

Klaviyo offers robust segmentation and targeting capabilities, allowing users to create highly specific audience segments based on various factors including demographics, purchase history, website behavior, and interactions with marketing campaigns. These capabilities enable personalized and targeted communication, leading to improved campaign effectiveness and return on investment. However, Klaviyo's segmentation and targeting functionality can be complex and may require significant effort for users to fully understand and utilize.

"...I am looking forward to leveraging the personalized segmentation capabilities that were unavailable with our previous ESP...." Peer review by Kate H, Marketing Manager

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What is Klaviyo?

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.

Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.

What is Klaviyo used for?

Klaviyo is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of Klaviyo?

Personalization, Templates and Micro customer segmenting are some of the top features of Klaviyo.

Who uses Klaviyo?

Klaviyo is used by Consumer Goods, Retail and Design among other industries.

What are Klaviyo alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, ExpertSender and Omnisend are popular alternatives for Klaviyo.

Where is Klaviyo located?

Klaviyo is headquartered at 225, Franklin St, Boston, MA 02110.

23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS	TESTIMONIALS
Jonathan Bayme CMO & Co-Founder Theory-11	Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme
Justin Adler Email Marketing Manager Chubbies	Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board. Testimonial By Justin Adler
Fred Perrotta CEO & Co-Founder Tortuga	Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta

CUSTOMERS	TESTIMONIALS
Jonathan Bayme CMO & Co-Founder Theory-11	Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme
Justin Adler Email Marketing Manager Chubbies	Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board. Testimonial By Justin Adler
Fred Perrotta CEO & Co-Founder Tortuga	Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta