Klaviyo: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Klaviyo
Brand: Klaviyo
Rating: 4.66 (5837 reviews)

4.66 5

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(5837)

Product and Vendor News

New joint capabilities of Klaviyo and Shopify to accelerate global ... 17/03/2026
Klaviyo and Shopify Deepen Ties to Power Global Commerce 15/03/2026
Shopify And Klaviyo Integration Highlights Global Ambitions And ... 11/03/2026
Klaviyo and Shopify Expand Their Integration to Push Global Commerce 09/03/2026

Customer stories

Klaviyo helped Andie Swim grow flow revenue by 55% year over year. The company used email segmentation to target customers better. Click rates on flows increased by 70.9% in 2022. A new quiz results flow brought in over $70,000 in eight months. Andie Swim sells eco-friendly swimwear and used Klaviyo to boost sales and engagement.
Klaviyo and Smile.io helped Naturium boost loyalty point redemptions by 169% quarter over quarter. Naturium used the integration on Shopify. In Q1 2025, 42% of their ecommerce revenue came from Klaviyo. 64% of Smile.io loyalty point redemptions were attributed to Klaviyo. The solution drove strong growth in customer engagement and sales.
Klaviyo helped Estelle Colored Glass drive 35% of its 2023 ecommerce revenue through email marketing. The brand saw a 46% year-over-year growth in Klaviyo-attributed value in Q1 2024. Total emails sent increased by 127% year-over-year, while spam rates dropped by 38%. Estelle Colored Glass uses Klaviyo with Shopify to boost sales and customer engagement.
Klaviyo helped Urban You, a luxury medspa, drive 25% of its bookings revenue in the first month after connecting to its WooCommerce platform. The spa saw 285 Klaviyo-attributed appointments and synced 18 new booking events to Klaviyo analytics. Urban You expanded its services during COVID, adding ecommerce and self-care video subscriptions. Klaviyo's marketing automation and analytics supported this growth. The business operates four locations in Michigan.
Klaviyo helped brands save $30,000 yearly by switching from SMS point solutions like Postscript and Emotive. Marketers faced challenges with inaccurate attribution and high costs using separate SMS platforms. Klaviyo unified email and SMS marketing, reducing expenses and improving value. One brand saved $20,000 per year after leaving Emotive. Another saved $10,000 yearly after switching from Postscript. Klaviyo's platform delivered measurable results and better cost efficiency.

Product Business Settings

Klaviyo is popular in Consumer Goods, Retail, and Design industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Email Marketing

SMS Marketing

Knowledge Management

E-Commerce Platform

Klaviyo Product Overview

Klaviyo integrates email marketing and SMS within a CRM framework tailored for consumer brands. It stands out by embedding a Customer Data Platform (CDP) to unify customer data, enabling personalized and scalable engagement strategies. This platform is particularly beneficial for teams aiming to enhance customer relationships through targeted communication. Klaviyo supports over 169,000 brands, emphasizing data-driven insights to fuel growth. A unique aspect is its AI capabilities, which provide actionable insights for marketing teams to refine their strategies. This makes Klaviyo a valuable tool for businesses seeking to deepen customer connections and drive measurable growth.

How satisfied the customers are with Klaviyo use-cases

Reviews

"Other email software is for sending emails. Klaviyo is for making money." - Fred Perrotta

"Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy." - Alex Outlaw

Klaviyo Customer Insights, Testimonials and Case Studies

What solutions does Klaviyo provide for Engagement Management?

Klaviyo facilitates automated email flows for events such as abandoned carts and order follow-ups. It enables targeted email campaigns based on customer engagement metrics. Klaviyo provides segmentation capabilities to target specific customer groups. However, it is difficult to easily access performance data on list engagement.

"...Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups...." Peer review

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How does Klaviyo facilitate Communication Management?

Klaviyo facilitates communication management for e-commerce businesses through automated and personalized email campaigns. It enables segmentation of customers based on their purchase history, leading to targeted email offers. Despite its capabilities, Klaviyo offers limited customization options for email content.

"...Within those clients we use the software to send daily marketing emails, automated emails, and custom audience email blasts...." Peer review by Robbie Hodge, Director of Marketing, Varda Partners

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How can Klaviyo enhance your Campaign Management process?

Klaviyo enables the creation and management of automated and manual email marketing campaigns through its intuitive platform. It facilitates reporting and performance analysis using key metrics such as visitor activity, revenue generated, and refund requests. The platform's limited functionality for managing drip campaigns and inadequate reporting features may restrict advanced users.

"...It s a breeze to put together a marketing campaign with their email templates...." Peer review by Bethany W, President

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How does Klaviyo facilitate Advertisement?

Klaviyo enables businesses to create targeted advertising campaigns based on detailed customer data. The platform integrates with Facebook ads and provides reporting dashboards for performance measurement. Klaviyo does not support email drip campaigns.

"...Klaviyo is a program that allows you to better manage campaigns, analyze the results of campaigns and also check how advertising is working with different clients...." Peer review by Carl R, Advertisement Manager

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How can Klaviyo optimize your Segmentation And Targeting Workflow?

Klaviyo offers robust segmentation and targeting capabilities, allowing users to create highly specific audience segments based on various factors including demographics, purchase history, website behavior, and interactions with marketing campaigns. These capabilities enable personalized and targeted communication, leading to improved campaign effectiveness and return on investment. However, Klaviyo's segmentation and targeting functionality can be complex and may require significant effort for users to fully understand and utilize.

"...Klaviyo, a marketing automation tool focused on applying big data and segmentation to really personalized marketing, is five years old and has been DevOps from the start...." The Art of DevOps Communication, at Scale and On-Call

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What is Klaviyo?

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.

Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.

What is Klaviyo used for?

Klaviyo is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of Klaviyo?

Personalization, Templates and Micro customer segmenting are some of the top features of Klaviyo.

Who uses Klaviyo?

Klaviyo is used by Consumer Goods, Retail and Design among other industries.

What are Klaviyo alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, ExpertSender and Omnisend are popular alternatives for Klaviyo.

Where is Klaviyo located?

Klaviyo is headquartered at 225, Franklin St, Boston, MA 02110.

23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS	TESTIMONIALS
Fred Perrotta CEO & Co-Founder Tortuga	Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta
Alex Outlaw CEO & Co-Founder Idleman	Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw
Jonathan Bayme CMO & Co-Founder Theory-11	Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme

CUSTOMERS	TESTIMONIALS
Fred Perrotta CEO & Co-Founder Tortuga	Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta
Alex Outlaw CEO & Co-Founder Idleman	Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. Testimonial By Alex Outlaw
Jonathan Bayme CMO & Co-Founder Theory-11	Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme