Klaviyo Overview

Klaviyo integrates email marketing and SMS within a CRM framework tailored for consumer brands. It stands out by embedding a Customer Data Platform (CDP) to unify customer data, enabling personalized and scalable engagement strategies. This platform is particularly beneficial for teams aiming to enhance customer relationships through targeted communication. Klaviyo supports over 169,000 brands, emphasizing data-driven insights to fuel growth. A unique aspect is its AI capabilities, which provide actionable insights for marketing teams to refine their strategies. This makes Klaviyo a valuable tool for businesses seeking to deepen customer connections and drive measurable growth.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Klaviyo.

Other use cases:

  • Advertisement
  • Segmentation And Targeting
  • Helpdesk Management
  • Workflow Management
  • Loyalty Management
  • Contact List Management
  • Drip Marketing
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Klaviyo.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Improve Consistency
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Internal Communications
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Klaviyo Use-Cases and Business Priorities: Customer Satisfaction Data

Klaviyo works with different mediums / channels such as E-Mail. Social Media. and Facebook.

Klaviyo's features include Personalization, Templates, Micro Customer Segmenting, etc. and Klaviyo support capabilities include Email Support, AI Powered, Chat Support, etc. also Klaviyo analytics capabilities include Analytics, and Custom Reports.

Reviews

"I've really enjoyed using Klaviyo as a platform to connect with our customers. It's very intuitive once you get familiar with the tools and their support team is incredibly helpful." - Jenny Durre

Klaviyo, AgencyAnalytics, Yespo Оmnichannel CDP, ExpertSender, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Popular Business Setting

for Klaviyo

Top Industries

  • Consumer Goods
  • Retail
  • Design

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Klaviyo is popular in Consumer Goods, Retail, and Design and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Klaviyo Use Cases

How can Klaviyo enhance your Engagement Management process?

Why is Klaviyo the best choice for Communication Management?

What solutions does Klaviyo provide for Campaign Management?

How does Klaviyo address your Segmentation And Targeting Challenges?

62+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Klaviyo testimonial

Jenny Durre

Digital Coordinator

Beardbrand

I've really enjoyed using Klaviyo as a platform to connect with our customers. It's very intuitive once you get familiar with the tools and their support team is incredibly helpful. Testimonial By Jenny Durre
Klaviyo testimonial

David Kavanagh

AU General Manager & Ecommerce Operations

Lifx

Klaviyo is the most powerful email marketing tool I have ever used. Klaviyo unlocks previously unknown data about existing & potential customers & allows us to communicate based on data-driven events. Testimonial By David Kavanagh
Klaviyo testimonial

Fred Perrotta

CEO & Co-Founder

Tortuga

Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta
CUSTOMERS TESTIMONIALS
Klaviyo testimonial

Jenny Durre

Digital Coordinator

Beardbrand

I've really enjoyed using Klaviyo as a platform to connect with our customers. It's very intuitive once you get familiar with the tools and their support team is incredibly helpful. Testimonial By Jenny Durre
Klaviyo testimonial

David Kavanagh

AU General Manager & Ecommerce Operations

Lifx

Klaviyo is the most powerful email marketing tool I have ever used. Klaviyo unlocks previously unknown data about existing & potential customers & allows us to communicate based on data-driven events. Testimonial By David Kavanagh
Klaviyo testimonial

Fred Perrotta

CEO & Co-Founder

Tortuga

Other email software is for sending emails. Klaviyo is for making money. Testimonial By Fred Perrotta

Case Studies

Apparel & Fashion

CASE STUDY Couture Club

Couture Club increased sales by utilizing Klaviyo's email and SMS marketing tools, achieving significant growth during Black Friday campaigns.

Consumer Goods

CASE STUDY Helen of Troy

Helen of Troy sees 40%+ TCO reduction from switching to Klaviyo for email + SMS

Consumer Goods

CASE STUDY Helen of Troy

Helen of Troy sees 40%+ TCO reduction from switching to Klaviyo for email + SMS

Apparel & Fashion

CASE STUDY Cargo Crew

Cargo Crew achieved a 75x return on investment and 3.5 times revenue growth using Klaviyo's platform.

Consumer Goods

CASE STUDY Zero Co

Zero Co achieved an 80% customer retention rate by switching from HubSpot to Klaviyo, improving their digital relationship management.

Consumer Goods

CASE STUDY Zero Co

Zero Co achieved an 80% customer retention rate by switching from HubSpot to Klaviyo, improving their digital relationship management.

Frequently Asked Questions(FAQ)

for Klaviyo

What is Klaviyo?

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.

Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.

What is Klaviyo used for?

Klaviyo is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of Klaviyo?

Personalization, Templates and Micro customer segmenting are some of the top features of Klaviyo.

Who uses Klaviyo?

Klaviyo is used by Consumer Goods, Retail and Design among other industries.

What are Klaviyo alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, ExpertSender and Omnisend are popular alternatives for Klaviyo.

Where is Klaviyo located?

Klaviyo is headquartered at 225, Franklin St, Boston, MA 02110.
lightning

Peers used Klaviyo for engagement management and communication management

Klaviyo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.95/5

Read Reviews (43)
Analytics

4.02/5

Read Reviews (315)
Custom Reports

3.62/5

Read Reviews (837)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.95/5

Read Reviews (43)
Analytics

4.02/5

Read Reviews (315)
Custom Reports

3.62/5

Read Reviews (837)

Software Failure Risk Guidance

?

for Klaviyo

Overall Risk Meter

Low Medium High

Top Failure Risks for Klaviyo

Klaviyo, Inc News

Financial

Klaviyo to Announce Fourth Quarter and Full Year 2024 Results on February 19 , 2025

Klaviyo will announce its fourth quarter and full year 2024 financial results on February 19, 2025.

Awards

Best Marketing Automation Tool (2025): Klaviyo's Marketing Automation Platform Recognized by Consumer365 - The Manila Times

Klaviyo's marketing automation platform was named the best marketing automation tool for 2025 by Consumer365, as reported by The Manila Times.

Awards

Best AI Marketing Tool (2025): Klaviyo Recognized as Top AI Marketing Software by Consumer365 - The Manila Times

Klaviyo is recognized as the top AI marketing software by Consumer365 in 2025.

Awards

Best Email Campaign Service (2025): Klaviyo Awarded Top Email Marketing Service by Consumer365 - The Manila Times

Klaviyo has been named the top email marketing service for 2025 by Consumer365, as reported by The Manila Times.

Klaviyo, Inc Profile

Company Name

Klaviyo, Inc

Company Website

https://www.klaviyo.com/

Year Founded

2012

HQ Location

225, Franklin St, Boston, MA 02110

Employees

1001-5000

Social

Financials

SERIES D