Klaviyo Overview

Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Klaviyo.

Other use cases:

  • Advertisement
  • Segmentation And Targeting
  • Helpdesk Management
  • Workflow Management
  • Loyalty Management
  • Contact List Management
  • Drip Marketing
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Klaviyo.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Improve Consistency
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Internal Communications
See all business priorities See less business priorities

Klaviyo Use-Cases and Business Priorities: Customer Satisfaction Data

Klaviyo works with different mediums / channels such as E-Mail. Social Media. and Facebook.

Klaviyo's features include Personalization, Templates, Micro Customer Segmenting, etc. and Klaviyo support capabilities include Email Support, AI Powered, Chat Support, etc. also Klaviyo analytics capabilities include Analytics, and Custom Reports.

Reviews

"Outstanding, simple, sleek system that is intuitive, streamlined, and effective." - Jonathan Bayme

Klaviyo, Bloomreach, omnisend, Ortto, Yespo Оmnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Klaviyo

Top Industries

  • Consumer Goods
  • Retail
  • Design

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Klaviyo is popular in Consumer Goods, Retail, and Design and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Klaviyo Use Cases

What solutions does Klaviyo provide for Engagement Management?

What makes Klaviyo ideal for Communication Management?

What solutions does Klaviyo provide for Campaign Management?

How can Klaviyo optimize your Segmentation And Targeting Workflow?

62+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Klaviyo testimonial

Jonathan Bayme

CMO & Co-Founder

Theory-11

Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme
Klaviyo testimonial

Ben LoBlue

Director of Ecommerce

Sportique

We chose Klaviyo for their easy integration, & amazing content editor, having an immediate positive impact on our branding & customer service. Testimonial By Ben LoBlue
Klaviyo testimonial

Kevin Gianni

CEO

Annmarie

We have spent years trying to find the ideal email program that could intelligently communicate with customers at the right time & in the right order of their life cycle. Klaviyo by far does this the best. Testimonial By Kevin Gianni
CUSTOMERS TESTIMONIALS
Klaviyo testimonial

Jonathan Bayme

CMO & Co-Founder

Theory-11

Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme
Klaviyo testimonial

Ben LoBlue

Director of Ecommerce

Sportique

We chose Klaviyo for their easy integration, & amazing content editor, having an immediate positive impact on our branding & customer service. Testimonial By Ben LoBlue
Klaviyo testimonial

Kevin Gianni

CEO

Annmarie

We have spent years trying to find the ideal email program that could intelligently communicate with customers at the right time & in the right order of their life cycle. Klaviyo by far does this the best. Testimonial By Kevin Gianni

Case Studies

COMPANY INDUSTRY CASE STUDIES
Klaviyo case study
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Case Study BeautyStartUp

Increased Email Revenue By 11X Using Klaviyo

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Klaviyo case study
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Case Study Travel Cat

Achieved A 30% Increase In Revenue By Switching From Mailchimp To Klaviyo

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Klaviyo case study
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Case Study Les Raffineurs

Increased Revenue By 44% Within One Year Using Klaviyo

Read More

Frequently Asked Questions(FAQ)

for Klaviyo

What is Klaviyo?

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.

Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.

What is Klaviyo used for?

Klaviyo is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of Klaviyo?

Personalization, Templates and Micro customer segmenting are some of the top features of Klaviyo.

Who uses Klaviyo?

Klaviyo is used by Consumer Goods, Retail and Design among other industries.

What are Klaviyo alternatives?

Bloomreach, Omnisend, Ortto and Yespo Оmnichannel CDP are popular alternatives for Klaviyo.

Where is Klaviyo located?

Klaviyo is headquartered at 225, Franklin St, Boston, MA 02110.
lightning

Peers used Klaviyo for engagement management and communication management

Klaviyo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.95/5 ★

Read Reviews (43)
Analytics

4.02/5 ★

Read Reviews (315)
Custom Reports

3.62/5 ★

Read Reviews (837)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.95/5 ★

Read Reviews (43)
Analytics

4.02/5 ★

Read Reviews (315)
Custom Reports

3.62/5 ★

Read Reviews (837)

Software Failure Risk Guidance

?

for Klaviyo

Overall Risk Meter

Low Medium High

Top Failure Risks for Klaviyo

Klaviyo, Inc News

Best AI Marketing Tool (2025): Klaviyo Recognized as Top AI Marketing Software by Consumer365 - The Manila Times

Klaviyo is recognized as the top AI marketing software by Consumer365 in 2025.

08/01/2025 - source

Best Marketing Automation Tool (2025): Klaviyo's Marketing Automation Platform Recognized by Consumer365 - The Manila Times

Klaviyo's marketing automation platform was named the best marketing automation tool for 2025 by Consumer365, as reported by The Manila Times.

08/01/2025 - source

Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 - GlobeNewswire

Klaviyo was recognized as the best email marketing service by Consumer365 in 2025.

07/01/2025 - source

Klaviyo, Inc Feeds

Klaviyo to Announce Fourth Quarter and Full Year 2024 Results on February 19 , 2025

Klaviyo will announce its fourth quarter and full year 2024 financial results on February 19, 2025.

21/01/2025 - source

Klaviyo Revenue Surges 34% to $235.1M, Raises 2024 Guidance After Strong Q3 | KVYO Stock News - StockTitan

Klaviyo's revenue increased by 34% to $235.1 million, and it raised its 2024 financial guidance following a strong third quarter.

05/11/2024 - source

Klaviyo to Announce Third Quarter 2024 Results on November 6, 2024 - Business Wire

Klaviyo will announce its third-quarter 2024 financial results on November 6, 2024.

15/10/2024 - source

Klaviyo, Inc Profile

Company Name

Klaviyo, Inc

Company Website

https://www.klaviyo.com/

Year Founded

2012

HQ Location

225, Franklin St, Boston, MA 02110

Employees

1001-5000

Social

Financials

SERIES D