Klaviyo: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Klaviyo
Brand: Klaviyo
Rating: 4.66 (5837 reviews)

4.66 5

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(5837)

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

AI Powered

Klaviyo Overview

Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Klaviyo.

Other use cases:

Advertisement
Segmentation And Targeting
Helpdesk Management
Workflow Management
Loyalty Management
Contact List Management
Drip Marketing

See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Klaviyo.

Other priorities:

Acquire Customers
Improve ROI
Increase Customer Life Time Value
Build Brand Awareness
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Scale Best Practices
Improve Efficiency
Launch New Products
Grow Market Share
Improve Consistency
Improve Digital And Social Presence
Increase Average Basket Value
Shorten Ramp Up Time
Improve Stakeholder Relations
Improve Internal Communications

See all business priorities See less business priorities

Klaviyo Use-Cases and Business Priorities: Customer Satisfaction Data

Klaviyo works with different mediums / channels such as E-Mail, Social Media, and Facebook,

Klaviyo's features include Personalization, Templates, Micro Customer Segmenting, etc.

Reviews

"Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board." - Justin Adler

Klaviyo, Bloomreach, omnisend, Ortto, Yespo Оmnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Klaviyo

Top Industries

Consumer Goods
Retail
Design

Popular in

Small Business
Mid Market
Enterprise

Klaviyo is popular in Consumer Goods, Retail, and Design and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Klaviyo Use Cases

How can Klaviyo optimize your Engagement Management Workflow?

Klaviyo facilitates automated email flows for events such as abandoned carts and order follow-ups. It enables targeted email campaigns based on customer engagement metrics. Klaviyo provides segmentation capabilities to target specific customer groups. However, it is difficult to easily access performance data on list engagement.

"...It's very easy to set up an email cadence that will be delivered to the right audience at the right time. . ...." Peer review by Verified Reviewer, Computer Software

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Why is Klaviyo the best choice for Communication Management?

Klaviyo facilitates communication management for e-commerce businesses through automated and personalized email campaigns. It enables segmentation of customers based on their purchase history, leading to targeted email offers. Despite its capabilities, Klaviyo offers limited customization options for email content.

"...Highly recommend for business owners looking to automate their emails and send highly targeted emails to customers...." Peer review by Justin B, CEO

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How can Klaviyo optimize your Campaign Management Workflow?

Klaviyo enables the creation and management of automated and manual email marketing campaigns through its intuitive platform. It facilitates reporting and performance analysis using key metrics such as visitor activity, revenue generated, and refund requests. The platform's limited functionality for managing drip campaigns and inadequate reporting features may restrict advanced users.

"...It s a breeze to put together a marketing campaign with their email templates...." Peer review by Bethany W, President

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What makes Klaviyo ideal for Advertisement?

Klaviyo enables businesses to create targeted advertising campaigns based on detailed customer data. The platform integrates with Facebook ads and provides reporting dashboards for performance measurement. Klaviyo does not support email drip campaigns.

"...However, it s unlikely that every advertiser will fit into these benchmarks so it s important to understand your business goals and objectives so you can select the benchmarks that are right for you. ..." Do you know your Klaviyo Email Benchmarks?

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What makes Klaviyo ideal for Segmentation And Targeting?

Klaviyo offers robust segmentation and targeting capabilities, allowing users to create highly specific audience segments based on various factors including demographics, purchase history, website behavior, and interactions with marketing campaigns. These capabilities enable personalized and targeted communication, leading to improved campaign effectiveness and return on investment. However, Klaviyo's segmentation and targeting functionality can be complex and may require significant effort for users to fully understand and utilize.

"...Soon you'll be able to use Klaviyo to dig much deeper into your customer segments, to better understand buyer behavior and make targeted, data-backed decisions about your communication. ..." Klaviyo:BOS 2019: Reactions and Highlights from a Klaviyo Partner

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62+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Klaviyo solved their Marketing Automation needs. Cuspera uses 5837 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Justin Adler Email Marketing Manager Chubbies	Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board. Testimonial By Justin Adler
Ben LoBlue Director of Ecommerce Sportique	We chose Klaviyo for their easy integration, & amazing content editor, having an immediate positive impact on our branding & customer service. Testimonial By Ben LoBlue
Jonathan Bayme CMO & Co-Founder Theory-11	Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme

CUSTOMERS	TESTIMONIALS
Justin Adler Email Marketing Manager Chubbies	Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board. Testimonial By Justin Adler
Ben LoBlue Director of Ecommerce Sportique	We chose Klaviyo for their easy integration, & amazing content editor, having an immediate positive impact on our branding & customer service. Testimonial By Ben LoBlue
Jonathan Bayme CMO & Co-Founder Theory-11	Outstanding, simple, sleek system that is intuitive, streamlined, and effective. Testimonial By Jonathan Bayme

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Stone Brewing Food & Beverages	Food & Beverages	CASE STUDY Stone Brewing Stone Brewing increased flow revenue by 62.8% YoY using Klaviyo’s ecosystem. Read More
The Brand Outlet Consumer Goods	Consumer Goods	Case Study The Brand Outlet See how The Brand Outlet quickly set up SMS in Klaviyo, collected phone numbers, and consent from customers and generated revenue from personalized text messages. Read More
Catbird	NA	Case Study Catbird Achieved A 50% Increase In Email-Driven Revenue Within Six Months Of Implementation Read More

Frequently Asked Questions(FAQ)

for Klaviyo

What is Klaviyo?

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.

Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.

What is Klaviyo used for?

Klaviyo is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of Klaviyo?

Personalization, Templates and Micro customer segmenting are some of the top features of Klaviyo.

Who uses Klaviyo?

Klaviyo is used by Consumer Goods, Retail and Design among other industries.

What are Klaviyo alternatives?

Bloomreach, Omnisend, Ortto and Yespo Оmnichannel CDP are popular alternatives for Klaviyo.

Where is Klaviyo located?

Klaviyo is headquartered at 225, Franklin St, Boston, MA 02110.

Peers used Klaviyo for engagement management and communication management

Klaviyo Competitors

More Klaviyo Alternatives...

Klaviyo Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.95/5 ★ Read Reviews (43)
Analytics	4.02/5 ★ Read Reviews (315)
Custom Reports	3.62/5 ★ Read Reviews (837)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.95/5 ★ Read Reviews (43)
Analytics	4.02/5 ★ Read Reviews (315)
Custom Reports	3.62/5 ★ Read Reviews (837)

Software Failure Risk Guidance

for Klaviyo

Overall Risk Meter

Low Medium High

Top Failure Risks for Klaviyo

Klaviyo News

Klaviyo to Announce Third Quarter 2024 Results on November 6 , 2024

Klaviyo, Inc. will release its third quarter 2024 financial results on November 6, 2024.

16/10/2024 - source

Mastering the Art of Customer-Focused Sales with Klaviyo's VP of Sales, EMEA - SaaStr

Pia Hellman, VP of Sales EMEA at Klaviyo, shares how to master the art of customer-facing sales in an increasingly competitive market.

16/08/2024 - source

Klaviyo Launches TikTok Integration to Boost Ad Efficiency and Drive Higher Conversions

Klaviyo launches TikTok integration to improve ad efficiency and increase conversions.

29/05/2024 - source

Klaviyo Profile

Company Name

Klaviyo

Company Website

https://www.klaviyo.com/

Year Founded

2012

HQ Location

225, Franklin St, Boston, MA 02110

Employees

1001-5000

Social

Financials

SERIES D

Klaviyo: Use-Cases, Insights and Reviews | 2024 Cuspera

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Failure Risk for Klaviyo ?

Klaviyo Overview

Use Cases

Business Priorities

Klaviyo Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Klaviyo Use Cases

How can Klaviyo optimize your Engagement Management Workflow?

Why is Klaviyo the best choice for Communication Management?

How can Klaviyo optimize your Campaign Management Workflow?

What makes Klaviyo ideal for Advertisement?

What makes Klaviyo ideal for Segmentation And Targeting?

62+ more Business Use Cases

Customer Testimonials

Case Studies

CASE STUDY Stone Brewing

Case Study The Brand Outlet

Case Study Catbird

Frequently Asked Questions(FAQ)

What is Klaviyo?

What is Klaviyo used for?

What are the top features of Klaviyo?

Who uses Klaviyo?

What are Klaviyo alternatives?

Where is Klaviyo located?

Peers used Klaviyo for engagement management and communication management

Klaviyo Competitors

Klaviyo Features

Software Failure Risk Guidance

Klaviyo News

Klaviyo to Announce Third Quarter 2024 Results on November 6 , 2024

Mastering the Art of Customer-Focused Sales with Klaviyo's VP of Sales, EMEA - SaaStr

Klaviyo Launches TikTok Integration to Boost Ad Efficiency and Drive Higher Conversions

Klaviyo Profile

Get a personalised risk report for Klaviyo

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