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Adobe Analytics vs Domo: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Analytics vs. Domo is based on a specific set of business needs and context. The comparison uses 16602 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Analytics and Domo

Adobe Analytics, Kissmetrics, Google Analytics 360, etc., belong to a category of solutions that help Digital Analytics, whereas Domo, Looker BI, Microsoft Power BI, etc., belong to a category of solutions that help Business Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Analytics covers Social Media Management with Website, Engagement Management with Website, Campaign Management with Website, Advertisement, etc.

Domo focuses on Competitive Intelligence, Collaboration, Engagement Management, Communication Management with E-Mail, etc.

"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling

"What we couldn't accomplish with the previous BI tool, we were able to establish in a week. That includes connecting the data, manipulating the data, and visualizing it in Domo. " - Dominic Blosil

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Analytics

Focus area

Adobe Analytics is better than Domo for

Software Failure Risk

  • medium

logo Domo

Focus area

Domo is better than Adobe Analytics for

Software Failure Risk

  • low

About

Industry-leading data with customizable visualizations that drive better marketing decisions

Domo: Connecting Your Data, Systems & People

Age

1982

2011

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

97

96

Total Goals
(we found evidences for)

15

17

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring






content publishing


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management



sales document management

contract management

proposal & quote management


products & pricelist management


generation of new leads



workflow management


loyalty management

identify target customers

create transaction based loyalty

customise loyalty program


competitive intelligence


training & onboarding


sales call management



lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic



segmentation and targeting




rating and review management


customer feedback management

measuring customer satisfaction


conversion management


channel management


contact list management






attribution management



business development


touchpoint management


social media marketing


lifetime value management


relationship management


performance management



community marketing


personalized marketing





account management


customer case management




courses & assessment

create learning path


revenue cycle management


category management



knowledge management


conference call management


community building


international marketing



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase customer life time value

  • Improve consistency

  • Launch new products

  • Establish thought leadership

  • See 12 more
  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Improve visibility

  • Increase customer life time value

  • Improve internal communications

  • Manage risk

  • Establish thought leadership

  • Improve digital and social presence

  • See 14 more

Top Channels

Channels Used

  • social media

  • website

  • offline

  • mobile

  • e-mail

  • promotions

  • phone calls

  • point of sale

  • video

  • causes and charity

  • events

  • trade shows

  • games

  • out of home

  • mass media

  • television

  • user generated content

  • blogs

  • on premises

  • chat

  • brochure

  • billboards

  • movies

  • Netflix

  • omnichannel

  • channel partners

  • review sites

  • eBay

  • display advertisement

  • Facebook

  • LinkedIn

  • Amazon

  • Twitter

  • See 30 more
  • social media

  • website

  • offline

  • mobile

  • e-mail

  • promotions

  • phone calls

  • point of sale

  • video

  • causes and charity

  • events

  • trade shows

  • games

  • out of home

  • mass media

  • television

  • user generated content

  • blogs

  • on premises

  • chat

  • brochure

  • billboards

  • movies

  • Netflix

  • omnichannel

  • channel partners

  • review sites

  • eBay

  • display advertisement

  • Facebook

  • LinkedIn

  • Amazon

  • Twitter

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting