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Adobe Analytics vs Google BigQuery: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Analytics vs. Google BigQuery is based on a specific set of business needs and context. The comparison uses 12305 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Analytics and Google BigQuery

Adobe Analytics, Google BigQuery, Kissmetrics, Google Analytics 360, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Analytics covers Social Media Management with Website, Engagement Management with Website, Campaign Management with Website, Advertisement, etc.

Google BigQuery focuses on Lead Analytics, Advertisement with Display Advertisement, Funnel Analysis, Social Media Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Analytics

Focus area

Adobe Analytics is better than Google BigQuery for

Software Failure Risk

  • medium

logo Google BigQuery

Focus area

Google BigQuery is better than Adobe Analytics for

Software Failure Risk

  • low

About

Industry-leading data with customizable visualizations that drive better marketing decisions

BigQuery: Cloud Data Warehouse | Google Cloud

Age

1982

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

97

57

Total Goals
(we found evidences for)

15

15

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

monitoring social media


engagement management

engaging and following up


campaign analytics

campaign monitoring






content management

content publishing


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management



sales document management

contract management

proposal & quote management


products & pricelist management


generation of new leads



workflow management


loyalty management

identify target customers

create transaction based loyalty

customise loyalty program


competitive intelligence


training & onboarding


sales call management



lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic



segmentation and targeting




rating and review management


customer feedback management

measuring customer satisfaction


conversion management


channel management


contact list management






attribution management



business development


touchpoint management


social media marketing


lifetime value management


relationship management


performance management



community marketing


personalized marketing



courses & assessment

create learning path


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase customer life time value

  • Improve consistency

  • Launch new products

  • Establish thought leadership

  • See 12 more
  • Acquire customers

  • Scale best practices

  • Improve efficiency

  • Enhance customer relationships

  • Improve stakeholder relations

  • Increase sales & revenue

  • Increase customer life time value

  • Launch new products

  • Improve visibility

  • Improve digital and social presence

  • Shorten ramp up time

  • Grow market share

  • Build brand awareness

  • Improve ROI

  • Improve internal communications

  • See 12 more

Top Channels

Channels Used

  • social media

  • display advertisement

  • offline

  • user generated content

  • blogs

  • Facebook

  • point of sale

  • e-mail

  • video

  • website

  • Doubleclick

  • on premises

  • review sites

  • Amazon

  • games

  • chat

  • promotions

  • phone calls

  • Twitter

  • See 16 more
  • social media

  • display advertisement

  • offline

  • user generated content

  • blogs

  • Facebook

  • point of sale

  • e-mail

  • video

  • website

  • Doubleclick

  • on premises

  • review sites

  • Amazon

  • games

  • chat

  • promotions

  • phone calls

  • Twitter

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting