Adobe Analytics vs. Supermetrics: Digital Analytics Solution Comparison 2025

Overview: Adobe Analytics and Supermetrics as Digital Analytics Category solutions.

Adobe Analytics stands out with its advanced capabilities in social media management, analytics, and campaign management, serving large numbers of small to large enterprises and multiple industries like Marketing and Advertising. It provides comprehensive vendor support and detailed custom reports, aligning with goals like enhancing customer relationships and improving ROI. Supermetrics is favored for its strengths in advertisement and digital marketing, focusing on data export and custom reporting, with notable vendor support differentiation. Its major customer base includes larger enterprises, proving especially popular in Marketing and Advertising. Both products excel in helping businesses analyze and streamline their digital marketing efforts, but cater to different customer sizes and industry needs.

Adobe Analytics: Adobe Analytics provides insights on the customer journey by mixing and analyzing data from all channels, offering versatile reporting and predictive intelligence to enhance ROI and customer relationships. It uses AI and machine learning to uncover hidden opportunities and predict future behaviors.

Supermetrics: Supermetrics streamlines marketing data for better control and growth. A 14-day free trial is available without requiring a credit card.

Adobe Analytics and Supermetrics: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Adobe Analytics supports social media management, analytics, and campaign management, focusing on digital presence enhancement. read more →

Supermetrics specializes in advertisement, social media management, and digital marketing, adaptable for robust marketing strategies. read more →

Business Goals

Adobe Analytics helps acquire customers, improve ROI, and enhance digital presence, aligning with strategic marketing objectives. read more →

Supermetrics aids in acquiring customers, growing market share, and improving internal communications, centered on advertising performance. read more →

Core Features

Adobe Analytics offers AI-powered analytics, custom reporting, and strong integration capabilities. read more →

Supermetrics excels in data export and custom reporting, offering key integrations and analytics. read more →

Vendor Support

Adobe Analytics provides 24/7 support, including phone and chat, matching complex business needs. read more →

Supermetrics delivers 24/7 support, primarily through chat and phone, catering to user simplicity. read more →

Segments and Industries

Adobe Analytics serves small to large enterprises across industries like marketing and software. read more →

Supermetrics targets larger enterprises in marketing and internet sectors, with focused applications. read more →

Operational Alignment

Adobe Analytics integrates into vast operational flows, supporting diverse digital channels. read more →

Supermetrics aligns with digital marketing workflows, centered on social media and advertising. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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high

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

24/7 Support

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Phone Support

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Chat Support

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Email Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Adobe Analytics and Supermetrics

What benefits does Adobe Analytics and Supermetrics offer for Social Media Management?

Adobe Analytics focuses on website analytics and reporting, providing insights into website traffic, conversions, and user behavior. Supermetrics is a reporting automation tool that pulls data from various marketing platforms, including social media, into a single location for analysis. Both tools provide reports, but Adobe Analytics is primarily used for website analysis, while Supermetrics offers a broader range of data sources and reporting options.

"...Adobe Analytics is our primary tool for the Web analytics reporting....." Peer review by Ananthnag Ballapalli, Specialist Business Analytics, Fidelity Investments

"...Reporting analytics all in one place...." Peer review by Ellen C, Ecommerce Marketing Manager, Information Technology and Services

What Are the key features of Adobe Analytics and Supermetrics for Advertisement?

Adobe Analytics and Supermetrics are both used for advertising analysis. Adobe Analytics focuses on providing a comprehensive platform for marketing and advertising analysis. It allows users to gather data on consumer behavior, target advertisements, and evaluate campaign effectiveness. Supermetrics specializes in connecting data from various advertising platforms to Google Data Studio, enabling marketers to create reports using data from multiple sources. A limitation of Supermetrics is that it doesn't currently have connectors for all advertising platforms.

"...The ability to see the effectiveness of advertising is also high...." Peer review by Olga Saburova, Computer Software

"...Supermetrics is the best Google Data Studio connector for all of your third party advertising platforms...." Peer review by Verified Reviewer, Marketing and Advertising

How can Adobe Analytics and Supermetrics enhance your Campaign Management process?

Adobe Analytics and Supermetrics both support campaign management. Adobe Analytics excels at analyzing marketing campaign data and providing detailed insights, including traffic sources and campaign performance. Supermetrics, on the other hand, focuses on integrating data from multiple campaign sources into reporting tools like Google Data Studio. While both tools offer value in campaign management, Adobe Analytics provides a deeper analysis, while Supermetrics excels in data consolidation and reporting.

"...We've used it to implement a complex tracking taxonomy for our external paid marketing campaigns...." Peer review by Laura P., Automotive

"...Reporting platforms save time and money by giving you the graphs and tables you need to put together client-facing reports on marketing campaigns...." 20+ Supermetrics Alternatives (Plus Which Channels They re Best For)