Adobe Experience Manager vs. Contentful: Content Management Systems Solution Comparison 2025

Overview: Adobe Experience Manager and Contentful as Content Management Systems Category solutions.

Adobe Experience Manager is a versatile content management system well-suited for enterprises looking to enhance customer relationships and improve brand engagement. It offers robust analytics, integration, and AI-powered features. On the other hand, Contentful excels in facilitating digital content management with a strong emphasis on integration and analytics, making it a preferred choice for companies focusing on digital presence and customer acquisition. Both products offer 24/7 support, but they cater to different primary channels and customer segments.

Adobe Experience Manager and Contentful: Best Use cases based on the customer satisfaction data

Adobe Experience Manager

Key Capabilities Supported

Adobe Experience Manager emphasizes content management and communication management to support user engagement and improve digital marketing strategies. read more →

Contentful focuses on content management and content curation, enabling businesses to streamline publishing and enhance collaboration. read more →

Business Goals

Adobe Experience Manager helps businesses enhance customer relationships and grow market share, supporting brand engagement initiatives. read more →

Contentful aids in acquiring customers and entering new markets, strengthening companies' digital and social presence. read more →

Core Features

Adobe Experience Manager offers analytics, customization, and AI-powered capabilities, supporting secure data management and seamless integration. read more →

Contentful provides robust integration and analytics features, ensuring effective compliance and data handling. read more →

Vendor Support

Adobe Experience Manager offers 24/7 support including email, phone, and chat, aligning with enterprise needs for comprehensive assistance. read more →

Contentful provides 24/7 support with a focus on chat and email, catering to various operational requirements. read more →

Segments and Industries

Adobe Experience Manager is popular among small to large enterprises in IT, software, and marketing industries. read more →

Contentful sees widespread use in mid to large enterprises across internet, software, and financial services sectors. read more →

Operational Alignment

Adobe Experience Manager aligns with workflows of enterprises needing robust marketing and communication management solutions. read more →

Contentful fits into workflows focusing on collaborative content management and digital strategy facilitation. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

Read peer / expert warnings.

Data Import

Read peer / expert warnings.

Support

24/7 Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Adobe Experience Manager and Contentful

How efficiently Does Adobe Experience Manager and Contentful manage your Content Management?

Adobe Experience Manager and Contentful are both content management systems. Adobe Experience Manager is designed for large businesses, while Contentful is better suited for medium to large businesses. Adobe Experience Manager focuses on marketing and web presence, while Contentful prioritizes structured content and API integrations. Contentful offers a more intuitive user interface than Adobe Experience Manager, however, both systems have limitations in publishing content speed.

"...All this while authors can publish new content any time they need without having to go through the rigorous release and deployment processes...." Peer review by Fernando Galeano, CQ5 Developer, Travelocity

"...Everything is laid out neatly, and it's easy to sort and edit your content...." Peer review by Andrew F., Lead Designer, Design

What Are the key features of Adobe Experience Manager and Contentful for Communication Management?

Adobe Experience Manager and Contentful are both used for content management. Adobe Experience Manager focuses on publishing content for websites and mobile applications, while Contentful prioritizes content creation and distribution across various platforms, including websites, mobile apps, and digital signage. Adobe Experience Manager has more features for managing website assets and publishing, while Contentful provides more flexibility in content distribution. A limitation of Contentful is that the publishing process can sometimes be slow.

"...Easy for authors to publish content on a frequent basis...." Peer review by Verified User, Engineer in Information Technology, Health, Wellness and Fitness

"...business owners and other stakeholders, how quickly we can create and publish content...." Testimonial by Sachie Yoshizumi, Product Owner, Wartsila

What solutions does Adobe Experience Manager and Contentful provide for Workflow Management?

Adobe Experience Manager provides extensive workflow management capabilities, allowing for customization and integration with various tools. It supports workflows for content approval, asset management, and production. Contentful focuses on streamlined workflows through role-based access control and integration with external tools. Contentful's workflow management is more limited, primarily distinguishing between draft and published content. Both tools aim to improve team efficiency and collaboration, but they differ in their approach and complexity.

"...Give managers the tools to establish an editorial workflow to better control what is published...." Peer review by Engineer in Information Technology

"...GitHub GitHub provides so many opportunities to establish more powerful, more resilient, more confident workflows...." Contentful and GitHub help make JAMstack_Conf a reality