cuspera logo CUSPERA

Adobe Experience Manager vs Oracle Marketing Cloud: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Experience Manager vs. Oracle Marketing Cloud is based on a specific set of business needs and context. The comparison uses 3598 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Experience Manager and Oracle Marketing Cloud

Adobe Experience Manager, Optimizely Content Cloud, Sitefinity, etc., belong to a category of solutions that help Content Management Systems, whereas Oracle Marketing Cloud, Movable Ink, Pitchbox, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Experience Manager covers Content Management with Website, Communication Management with Website, Workflow Management, Engagement Management with Mobile, etc.

Oracle Marketing Cloud focuses on Engagement Management with E-Mail, Content Management, Campaign Management with E-Mail, Communication Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Experience Manager

Focus area

Software Failure Risk

  • low

logo Oracle Marketing Cloud

Focus area

Software Failure Risk

  • low

About

Content Management Solution to manage marketing content and assets.

Oracle | Integrated Cloud Applications and Platform Services

Age

1982

1977

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

74

87

Total Goals
(we found evidences for)

15

13

Top Processes

Evidences indicate better relative satisfaction


content publishing

searching for content


communication management

sending & publishing communications


workflow management


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring



training & onboarding


social media management

social media analytics

engaging on social media





sales document management

proposal & quote management

contract management




helpdesk management


personalized marketing


segmentation and targeting


products & pricelist management


customer feedback management


performance management


rating and review management



attribution management


loyalty management

create engagement based loyalty

identify target customers

customise loyalty program



sales call management



touchpoint management


channel management


lifetime value management


knowledge management


account management



competitive intelligence


generation of new leads


lead qualification


conversion management



social media marketing



subscription management


contact list management



relationship marketing





relationship management


revenue cycle management



international marketing


Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve digital and social presence

  • Scale best practices

  • Improve ROI

  • Launch new products

  • Improve efficiency

  • Increase sales & revenue

  • Shorten ramp up time

  • Increase customer life time value

  • Improve internal communications

  • See 12 more
  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Improve digital and social presence

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • mobile

  • user generated content

  • blogs

  • promotions

  • omnichannel

  • mobile app

  • phone calls

  • offline

  • newsletter

  • on premises

  • display advertisement

  • video

  • text SMS

  • point of sale

  • events

  • trade shows

  • coupons

  • See 17 more
  • e-mail

  • social media

  • website

  • mobile

  • user generated content

  • blogs

  • promotions

  • omnichannel

  • mobile app

  • phone calls

  • offline

  • newsletter

  • on premises

  • display advertisement

  • video

  • text SMS

  • point of sale

  • events

  • trade shows

  • coupons

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting