Overview: Adobe Marketo Engage and Act-On as Marketing Automation Category solutions.

Adobe Marketo Engage and Act-On both stand as strong contenders in the Marketing Automation space, yet they serve different focal points. Adobe Marketo Engage excels in analytics, custom reporting, and extensive integration capabilities, attracting primarily larger enterprises with diverse industry applications. In contrast, Act-On offers competitive solutions with a stronger emphasis on social media management and appealing to smaller businesses and the marketing and advertising industries. Each product's unique features and user segment preferences highlight their individual strengths for varying business needs.

Adobe Marketo Engage: Adobe Marketo Engage is a marketing automation software designed for B2B marketers to manage lead generation and customer engagement across complex buying journeys. Key features include campaign automation, account insights, AI-driven targeting, and CRM integrations.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Adobe Marketo Engage and Act-On: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Adobe Marketo Engage is packed with features like engagement management and campaign management. It focuses on facilitating lead management and improving customer communication. read more →

Act-On excels in communication management and social media management, making it ideal for those seeking to enhance engagement through versatile platforms. read more →

Business Goals

Adobe Marketo Engage helps businesses acquire customers and scale best practices effectively. It supports strategic goals like improving ROI and increasing sales. read more →

Act-On focuses on acquiring customers and enhancing customer relationships, helping to improve ROI and expand market share subtly. read more →

Core Features

Adobe Marketo Engage has robust features including AI capabilities and extensive integration tools, alongside custom reporting for deep analytics. read more →

Act-On highlights effective analytics and integration solutions, with custom reporting facilitating clear data insights. read more →

Vendor Support

Adobe Marketo Engage provides a strong support system with options like 24/7 support and multi-channel communication. read more →

Act-On offers reliable vendor support with comprehensive 24/7 access, catering to customer needs through various communication channels. read more →

Segments and Industries

Adobe Marketo Engage sees widespread use across enterprise segments, particularly popular in software and advertising industries. read more →

Act-On serves a diverse clientele, notably within smaller business sectors and the marketing industry, demonstrating its suitability for varied operations. read more →

Operational Alignment

Adobe Marketo Engage seamlessly fits into large-scale operations, supporting complex structures with its integration and reporting capabilities. read more →

Act-On is tailored for smaller scales, balancing simplicity with effectiveness, making it adaptable to different operational needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Adobe Marketo Engage and Act-On

Why is Adobe Marketo Engage and Act-On the best choice for Engagement Management?

Adobe Marketo Engage and Act On both allow for creating engaging email campaigns and tracking engagement rates. Adobe Marketo Engage focuses on large-scale programs, offering features like dynamic content and segmentation for personalized emails. Act On emphasizes integration with Salesforce and provides tools for tracking email and website behavior, making it useful for customer engagement. Both tools offer sales team support, but Adobe Marketo Engage experiences limitations in its support response time.

"...First and foremost it is our center for customer communications and engagement across channels: email, SMS, and personalization...." Peer review by Matt Gomez, Sr. Manager, Marketing Ops and Marketo Admin, Laureate Online Education

"...The support team is very friendly, always answers my questions immediately, and sends follow up emails...." Peer review by Sam Nedimyer, Senior Content Marketing Specialist, LeagueApps

What Are the key features of Adobe Marketo Engage and Act-On for Campaign Management?

Adobe Marketo Engage and Act On both manage email marketing campaigns and track website activity. Adobe Marketo Engage offers more features, such as landing page creation, and can be scaled for complex marketing campaigns. Act On focuses on email campaign tracking and integration with other software. Both tools have limitations, for example, Adobe Marketo Engage may require developer assistance for more complex integrations.

"...If you are using it for straightforward email marketing like drip campaigns, nurturing streams, analytics, it is solid...." Peer review by Eli S

"...We then also use Act-On to run marketing campaigns on behalf of these affiliates out to their own client base...." Peer review by Laura Hughes, Marketing Manager, PayDashboard Ltd

How efficiently Does Adobe Marketo Engage and Act-On manage your Communication Management?

Adobe Marketo Engage and Act On are both used for sending emails and creating landing pages. Marketo Engage is preferred for tracking email campaign performance and lead scoring. Act On is more useful for sending high-volume emails and integrating with other digital marketing tools. A limitation of both tools is that they require users to set up individual webinars and campaigns manually, which can be time-consuming.

"...I also can schedule reminder emails and confirmation emails that send automatically...." Peer review by Jordan Roach, Expansion Program Specialist, Workfront

"...On has completely revolutionized the way we send emails to our contacts and host our content...." Peer review by Verified User, Employee in Marketing, Computer Software