Comparison Summary
This comparison report of Adobe Marketo Engage vs. Actito is based on a specific set of business needs and context. The comparison uses 36921 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Actito
Adobe Marketo Engage, Actito, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.
"At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way... of working " - Jenifer Salzwedel
"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Actito for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Agile Marketing Automation Platform for customer engagement
Age
1982
Financials
SERIES A
SEED
Business Need
Total Processes
(we found evidences for)
140
36
Total Goals
(we found evidences for)
19
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Acquire customers
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Enhance customer relationships
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Improve ROI
-
Improve internal communications
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Increase sales & revenue
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Improve digital and social presence
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Improve efficiency
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Enter new markets internationally or locally
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Scale best practices
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Increase customer life time value
- See 7 more
Top Channels
Channels Used
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e-mail
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newsletter
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mobile
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text SMS
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website
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phone calls
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offline
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mass media
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television
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video
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omnichannel
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print media
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magazine
- See 10 more
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e-mail
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newsletter
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mobile
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text SMS
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website
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phone calls
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offline
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mass media
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television
-
video
-
omnichannel
-
print media
-
magazine
- See 10 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
