Comparison Summary
This comparison report of Adobe Marketo Engage vs. Alyce is based on a specific set of business needs and context. The comparison uses 39762 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Alyce
Adobe Marketo Engage, Alyce, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Alyce focuses on Engagement Management, Account Management, Campaign Management, Communication Management with E-Mail, etc.
"Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. " - Ari Sheinkin
"The feedback we’re getting is that…Alyce is the best invention in the history of Sales. " - Kelly S
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Automation Software for lead management and B2B marketers
Alyce: AI-Powered Direct Mail and Swag Platform | ABM Gifting
Age
1982
Financials
SERIES A
SERIES A
Business Need
Total Processes
(we found evidences for)
140
78
Total Goals
(we found evidences for)
19
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Acquire customers
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Scale best practices
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Enhance customer relationships
-
Increase sales & revenue
-
Improve ROI
-
Enter new markets internationally or locally
-
Improve efficiency
-
Increase customer life time value
-
Improve digital and social presence
-
Improve stakeholder relations
-
Launch new products
-
Grow market share
-
Improve internal communications
-
Establish thought leadership
- See 11 more
Top Channels
Channels Used
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e-mail
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website
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phone calls
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video
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social media
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offline
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trade shows
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user generated content
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blogs
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LinkedIn
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events
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games
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chat
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mobile
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promotions
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point of sale
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causes and charity
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mass media
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television
- See 16 more
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e-mail
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website
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phone calls
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video
-
social media
-
offline
-
trade shows
-
user generated content
-
blogs
-
LinkedIn
-
events
-
games
-
chat
-
mobile
-
promotions
-
point of sale
-
causes and charity
-
mass media
-
television
- See 16 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
