Comparison Summary
This comparison report of Adobe Marketo Engage vs. Customer.io is based on a specific set of business needs and context. The comparison uses 37827 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Customer.io
Adobe Marketo Engage, Customer.io, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Customer.io focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.
"At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way... of working " - Jenifer Salzwedel
"Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night... in my timezone, so it’s nice to be able to schedule it. " - Martine Peeters
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Customer.io for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Send Automated Messages. Deliver Results.
Age
1982
2012
Financials
SERIES A
SERIES A
Business Need
Total Processes
(we found evidences for)
140
65
Total Goals
(we found evidences for)
19
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Improve internal communications
-
Grow market share
-
Scale best practices
-
Enter new markets internationally or locally
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Build brand awareness
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Launch new products
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Improve ROI
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Improve brand engagement
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Improve efficiency
- See 9 more
Top Channels
Channels Used
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e-mail
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newsletter
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promotions
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website
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social media
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text SMS
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mobile
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phone calls
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video
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chat
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Slack
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mobile app
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games
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Instagram
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Facebook
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mass media
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Twitter
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user generated content
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blogs
- See 16 more
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e-mail
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newsletter
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promotions
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website
-
social media
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text SMS
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mobile
-
phone calls
-
video
-
chat
-
Slack
-
mobile app
-
games
-
Instagram
-
Facebook
-
mass media
-
Twitter
-
user generated content
-
blogs
- See 16 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
