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Adobe Marketo Engage vs Customer.io: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Marketo Engage vs. Customer.io is based on a specific set of business needs and context. The comparison uses 37827 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Marketo Engage and Customer.io

Adobe Marketo Engage, Customer.io, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.

Customer.io focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

"Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. " - Ari Sheinkin

"The onboarding experience at Customer.io was so great. Segment has the ‘replay’ feature, so it was super easy to switch over. Other companies claimed to have easy integrations with Segment but we found out the hard way that it wasn’t true. " - Neal O’Grady

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Customer.io for

Software Failure Risk

  • medium

logo Customer.io

Focus area

Customer.io is better than Adobe Marketo Engage for

Software Failure Risk

  • low

About

Marketing Automation Software for lead management and B2B marketers

Send Automated Messages. Deliver Results.

Age

1982

2012

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

140

65

Total Goals
(we found evidences for)

19

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account





content publishing

searching for content






training & onboarding


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic




revenue cycle management


social media marketing


conversion management



segmentation and targeting



contact list management

creating contact list



trade show marketing


helpdesk management




sales document management

contract management

proposal & quote management



international marketing


personalized marketing




database marketing


business development


loyalty management

identify target customers

customise loyalty program


outbound marketing


competitive intelligence


knowledge management

creating knowledge base


influencer marketing


touchpoint management


performance management



community building


community marketing



channel management


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management





follower management


relationship management






products & pricelist management


attribution management



promotion management



subscription management




sales review & feedback


rating and review management


relationship marketing



distribution management


referral management


courses & assessment

create learning path



pipeline management



reputation management


advocacy management





customer case management


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • promotions

  • website

  • social media

  • text SMS

  • mobile

  • phone calls

  • video

  • chat

  • Slack

  • mobile app

  • games

  • Instagram

  • Facebook

  • mass media

  • Twitter

  • user generated content

  • blogs

  • See 16 more
  • e-mail

  • newsletter

  • promotions

  • website

  • social media

  • text SMS

  • mobile

  • phone calls

  • video

  • chat

  • Slack

  • mobile app

  • games

  • Instagram

  • Facebook

  • mass media

  • Twitter

  • user generated content

  • blogs

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting