Comparison Summary
This comparison report of Adobe Marketo Engage vs. dotDigital Engagement Cloud is based on a specific set of business needs and context. The comparison uses 38955 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and dotDigital Engagement Cloud
Adobe Marketo Engage, dotDigital Engagement Cloud, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
dotDigital Engagement Cloud focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with Website, etc.
"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. " - Paul Lovegrove
"Dotdigital has eased the entire process for the team, right from sending emails to building customer lists, segmenting customers based on their brand engagement frequency, tracking data from direct emails and crafting and scheduling personalized tri...ggered campaigns. " - Nikki Yeaman
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than dotDigital Engagement Cloud for
Software Failure Risk
dotDigital Engagement Cloud
Focus area
dotDigital Engagement Cloud is better than Adobe Marketo Engage for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
dotDigital Engagement Cloud | Omnichannel marketing automation for B2C, B2B, and NFP marketers
Age
1982
1999
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
140
65
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Improve ROI
-
Improve internal communications
-
Enter new markets internationally or locally
-
Grow market share
-
Scale best practices
-
Build brand awareness
-
Establish thought leadership
-
Improve digital and social presence
-
Improve efficiency
-
Increase customer life time value
- See 10 more
Top Channels
Channels Used
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e-mail
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website
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omnichannel
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promotions
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newsletter
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text SMS
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social media
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phone calls
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chat
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offline
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coupons
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Facebook
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point of sale
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causes and charity
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mobile
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mass media
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out of home
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brochure
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video
-
user generated content
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blogs
- See 18 more
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e-mail
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website
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omnichannel
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promotions
-
newsletter
-
text SMS
-
social media
-
phone calls
-
chat
-
offline
-
coupons
-
Facebook
-
point of sale
-
causes and charity
-
mobile
-
mass media
-
out of home
-
brochure
-
video
-
user generated content
-
blogs
- See 18 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
