dotDigital Engagement Cloud Overview

Dotdigital transforms marketing data into personalized, cross-channel campaigns. Businesses use Dotdigital to engage customers through tailored messaging that spans email, SMS, social media, and more. A retail team, for instance, might leverage Dotdigital to automate customer journeys, increasing engagement by sending personalized product recommendations based on browsing history. The platform supports scaling efforts, allowing marketers to efficiently manage large volumes of data and interactions. Dotdigital's automation capabilities enable teams to focus on strategic planning rather than manual tasks, addressing industry challenges like maintaining customer loyalty and meeting diverse communication preferences.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using dotDigital Engagement Cloud.

Other use cases:

  • Onboarding
  • Helpdesk Management
  • Contact List Management
  • Social Media Analytics
  • Workflow Management
  • Customer Feedback Management
  • Knowledge Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using dotDigital Engagement Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Increase Customer Life Time Value
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dotDigital Engagement Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

dotDigital Engagement Cloud works with different mediums / channels such as E-Mail. Website. and Text SMS.

dotDigital Engagement Cloud's features include Templates, Feedback Surveys, Personalization, etc. and dotDigital Engagement Cloud support capabilities include Phone Support, Email Support, Chat Support, etc. also dotDigital Engagement Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"Dotdigital has eased the entire process for the team, right from sending emails to building customer lists, segmenting customers based on their brand engagement frequency, tracking data from direct emails and crafting and scheduling personalized tri...ggered campaigns." - Nikki Yeaman

dotDigital Engagement Cloud, Yespo Оmnichannel CDP, ExpertSender, omnisend, Klaviyo, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Dotdigital enables personalized, cross-channel marketing through its all-in-one customer experience and data platform. Data insights are turned into tailored marketing experiences.

Popular Business Setting

for dotDigital Engagement Cloud

Top Industries

  • Marketing and Advertising
  • Retail
  • Non-Profit Organization Management

Popular in

  • Mid Market
  • Small Business
  • Enterprise

dotDigital Engagement Cloud is popular in Marketing And Advertising, Retail, and Non-Profit Organization Management and is widely used by Mid Market, Small Business, and Enterprise.

dotDigital Engagement Cloud Customer wins, Customer success stories, Case studies

What solutions does dotDigital Engagement Cloud provide for Engagement Management?

How can dotDigital Engagement Cloud optimize your Communication Management Workflow?

What Are the key features of dotDigital Engagement Cloud for Campaign Management?

How does dotDigital Engagement Cloud address your Onboarding Challenges?

How does dotDigital Engagement Cloud facilitate Helpdesk Management?

11 buyers and buying teams have used Cuspera to assess how well dotDigital Engagement Cloud solved their Marketing Automation needs. Cuspera uses 2579 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
dotDigital Engagement Cloud testimonial

Nikki Yeaman

Co-Founder and CEO

CostumeBox
Dotdigital has eased the entire process for the team, right from sending emails to building customer lists, segmenting customers based on their brand engagement frequency, tracking data from direct emails and crafting and scheduling personalized triggered campaigns. Testimonial By Nikki Yeaman
dotDigital Engagement Cloud testimonial

Damien Finecott

Manager – Brand and Project Development

Goggles4u
Our experience wouldn’t have been the same without Sophie Sherley-Dale’s efforts and over-the-top support. She has been an absolute gem and has made the experience with dotdigital an easy one for us. Testimonial By Damien Finecott
dotDigital Engagement Cloud testimonial

Elizabeth O’Hanlon

Head of Marketing

Scrutton Bland
We knew that Dotdigital was so much more than an email sending platform, but we didn’t have the resources or time to leverage all of its offerings. So, we worked with StrategiQ to learn how we could effectively use it to better understand our audience, as well as become more strategic when it came ...to the communications we sent and when we delivered them.”

Testimonial By Elizabeth O’Hanlon
CUSTOMERS TESTIMONIALS
dotDigital Engagement Cloud testimonial

Nikki Yeaman

Co-Founder and CEO

CostumeBox
Dotdigital has eased the entire process for the team, right from sending emails to building customer lists, segmenting customers based on their brand engagement frequency, tracking data from direct emails and crafting and scheduling personalized triggered campaigns. Testimonial By Nikki Yeaman
dotDigital Engagement Cloud testimonial

Damien Finecott

Manager – Brand and Project Development

Goggles4u
Our experience wouldn’t have been the same without Sophie Sherley-Dale’s efforts and over-the-top support. She has been an absolute gem and has made the experience with dotdigital an easy one for us. Testimonial By Damien Finecott
dotDigital Engagement Cloud testimonial

Elizabeth O’Hanlon

Head of Marketing

Scrutton Bland
We knew that Dotdigital was so much more than an email sending platform, but we didn’t have the resources or time to leverage all of its offerings. So, we worked with StrategiQ to learn how we could effectively use it to better understand our audience, as well as become more strategic when it came ...to the communications we sent and when we delivered them.”

Testimonial By Elizabeth O’Hanlon

ergoPouch - Retail

Dotdigital helped ergoPouch double its customer database using marketing automation. The brand used two automated campaigns: a lapsed customer program and a new subscriber welcome campaign. The lapse...d customer campaign offered a $10 coupon and achieved a 44% open rate, generating $1.44K in revenue in six months. Reducing the lapsed customer window from 180 to 90 days increased ROI. Personalized, immediate email offers drove more repeat purchases and higher engagement.

Read on →

Shorty's Liquor - Retail

Dotdigital helped Shorty's Liquor improve their gift redemption rates. The company used Dotdigital's segmentation and automation tools to send targeted reminder emails. This reduced manual work and i...mproved customer experience. The result was a 99% gift redemption rate. About 62% of emails sent were part of the first reminder program. The solution eliminated unconfirmed gifts and boosted campaign conversion rates.

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Mamas & Papas - Retail

Dotdigital helped Mamas & Papas launch a new pushchair with a cross-channel marketing campaign. The brand used Dotdigital’s social connector to target customers who engaged with launch emails or view...ed the product online. They also used paid search and retargeting ads to reach unconverted contacts. In the first four weeks, email, social, and paid search drove 66% of Strada product page views. The campaign brought over 170,000 visits and did not impact sales of other pushchairs.

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Kele - Retail

Dotdigital helped Kele improve its Chinese New Year 2025 email campaign. Kele wanted to boost customer engagement and online sales. They used Dotdigital's email marketing automation to send targeted ...offers and reminders. The campaign led to a 66% increase in click-to-open rate and a 26% higher conversion rate. Kele achieved a return on investment more than 37 times their spend.

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Blue Sea Holidays - Travel

Dotdigital and Fresh Relevance helped Blue Sea Holidays improve customer engagement and bookings. The company used AI-driven email personalization to target early-stage holiday researchers. They achi...eved a 37% open rate and 32% clickthrough rate in the first four months. Pre-departure email programs provided helpful information and boosted secondary revenue. Blue Sea Holidays continues to optimize customer experience with regular strategy meetings and A/B testing.

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Action for Children - Non Profit Organization Management

Dotdigital helped Action for Children run a virtual fundraising event during the Covid-19 pandemic. The charity used Dotdigital’s landing pages, forms, and marketing automation to engage participants.... They used email and SMS to keep people informed and motivated. The campaign raised £325,000, far above the £50,000 target. Email open rates averaged 40% and click-to-open rates reached 30%.

Read on →

Dotdigital | Go beyond the expected

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Frequently Asked Questions(FAQ)

for dotDigital Engagement Cloud

What is dotDigital Engagement Cloud?

dotdigital engagement cloud is a multi-channel customer engagement platform for Ecommerce teams, CRM Teams, Tech Teams, B2C Marketers, B2B Marketers teams to increase leads and acquire more customers.

It is primarily used to stay in touch with prospects and existing customers to keep them warm by periodic engagement using call, email, social media, SMS, Ads, mobile, web and offline.

Some key features of dotdigital engagement cloud include Marketing Automation, Segmentation, Reporting & Analytics, Pages & Forms, Ecommerce, as well as leveraging Artificial Intelligence and predictive Product Recommendations. Various integrations are possible too, such as Magento, Shopify and Microsoft Dynamics365 etc.

What is dotDigital Engagement Cloud used for?

dotDigital Engagement Cloud is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of dotDigital Engagement Cloud?

Templates, Feedback surveys and Personalization are some of the top features of dotDigital Engagement Cloud.

Who uses dotDigital Engagement Cloud?

dotDigital Engagement Cloud is used by Marketing And Advertising, Retail and Non-Profit Organization Management among other industries.

What are dotDigital Engagement Cloud alternatives?

Yespo Оmnichannel CDP, ExpertSender, Omnisend and Klaviyo are popular alternatives for dotDigital Engagement Cloud.

Where is dotDigital Engagement Cloud located?

dotDigital Engagement Cloud is headquartered at European Union (EU).
lightning

Peers used dotDigital Engagement Cloud for engagement management and communication management

dotDigital Engagement Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

1.92/5 ★

Read Reviews (3)
Analytics

4.19/5 ★

Read Reviews (91)
Custom Reports

3.71/5 ★

Read Reviews (474)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

1.92/5 ★

Read Reviews (3)
Analytics

4.19/5 ★

Read Reviews (91)
Custom Reports

3.71/5 ★

Read Reviews (474)

Software Failure Risk Guidance

?

for dotDigital Engagement Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for dotDigital Engagement Cloud

Dotdigital EMEA Limited News

M&A

Dotdigital acquires influencer, affiliate platform Social Snowball for ...

Dotdigital has acquired Social Snowball, an influencer and affiliate marketing platform, for $35 million. This acquisition aims to diversify Dotdigital's acquisition channels and enhance its marketing automation capabilities. Social Snowball, with over 1,500 Shopify customers, will integrate into Dotdigital's product stack, offering a new performance channel focused on ROI and cultural authenticity.

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Financial

Dotdigital reports increased revenue, profitability

Dotdigital reports increased revenue, profitability

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Financial

Dotdigital Shares Move Higher On Solid Trading Update

Dotdigital reported a 6% revenue increase to 83.9 million for the year ending June 30, 2025, with 94% of revenue being recurring. The company acquired Social Snowball for $35 million to boost its North American presence and enhance its marketing automation capabilities. Despite a cash reserve decrease due to this acquisition, Dotdigital plans to increase its final dividend, reflecting confidence in its financial performance.

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Product

What??s new: AI updates, easier mobile marketing, and enterprise data syncing

Dotdigital has introduced over 20 new features to enhance its marketing automation platform. Key updates include AI-driven segmentation tools, improved mobile marketing capabilities, and seamless enterprise data syncing. Notable enhancements involve WinstonAI for intelligent segment templates and AI-powered image search, upgraded WhatsApp functionalities, and new integrations with platforms like Snowflake and Adobe Commerce. These advancements aim to streamline marketing operations, boost engagement, and facilitate data-driven decision-making.

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Dotdigital EMEA Limited Profile

Company Name

Dotdigital EMEA Limited

Company Website

https://dotdigital.com/

Year Founded

1999

HQ Location

European Union (EU)

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE