dotDigital Engagement Cloud: Use-Cases, Insights and Reviews | 2025 Cuspera

Dotdigital helped Lawrence & Hanson boost new customer revenues with marketing automation. The team used Dotdigital to create monthly loyalty programs and trigger campaigns during the COVID-19 pandem...ic. They focused on personalized emails, SMS, and surveys to drive online sales and reward loyal customers. The 'Bucket List' and 'Sparky Plus' programs brought in new business customers and increased sales. Marketing automation with Dotdigital led to strong ecommerce growth and long-term ROI.
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Dotdigital helped Tile Giant boost customer engagement with automated email workflows integrated with Magento 2. The team set up abandoned cart, sample follow-up, and welcome campaigns. In the first ...six months, these automations generated £74,000 in revenue. After 12 months, revenue reached £240,000. During the COVID-19 peak, tracked revenue hit £126,000. Open rates for the new automations ranged from 40-50%, with click rates between 15-25%. The channel now drives over 5% of monthly revenue and saw an 8% increase in conversion rate.
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Dotdigital helped winedirect.com.au use AI-powered product recommendations to boost sales. The company wanted to market better to a growing customer base and create personalized offers. They used Dot...digital’s bestsellers, most viewed, and also bought recommendations. The team also used single customer view to track and segment buyers. After using Dotdigital, winedirect.com.au saw 8% growth in online sales. Product recommendations made up 7% of total revenue, with 6% from AI-powered suggestions.
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Dotdigital helped Action for Children run a virtual fundraising event during the Covid-19 pandemic. The charity used Dotdigital’s landing pages, forms, and marketing automation to engage participants.... They used email and SMS to keep people informed and motivated. The campaign raised £325,000, far above the £50,000 target. Email open rates averaged 40% and click-to-open rates reached 30%.
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Dotdigital helped Le Col run a Black Friday email campaign. Le Col used Dotdigital’s marketing automation and personalization features. The campaign sent 10 daily deal offers and gave loyalty members... early access. Le Col saw a 398% increase in email revenue year-on-year. The average open rate was over 30%. Repeat customer purchases went up by 20%. The loyalty base grew by 8%. One email had a 64% open rate and 67% click-to-open rate. 7,500 dormant contacts re-engaged after a year.
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Dotdigital helped Copa Airlines use marketing automation and email personalization. Copa cleaned up its database and focused on active users. The team used dynamic content to cut campaign build and s...end time by 50%. Copa saw open rates rise from 15% to 17%. Revenue grew by 14%. Conversion rates increased from 8% to 10%. Unsubscribes dropped by 11%. ROI doubled.
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