Comparison Summary
This comparison report of Adobe Marketo Engage vs. Drip is based on a specific set of business needs and context. The comparison uses 42204 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Drip
Adobe Marketo Engage, Drip, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Drip focuses on Drip Marketing with E-Mail, Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, etc.
"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling
"Drip is the Tesla of marketing automation. " - Leon Yeh
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Automation Software for lead management and B2B marketers
The Ecommerce Revenue Engine
Age
1982
2011
Financials
SERIES A
M&A
Business Need
Total Processes
(we found evidences for)
140
95
Total Goals
(we found evidences for)
19
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Enhance customer relationships
-
Acquire customers
-
Increase sales & revenue
-
Improve stakeholder relations
-
Enter new markets internationally or locally
-
Increase customer life time value
-
Build brand awareness
-
Scale best practices
-
Improve ROI
-
Grow market share
-
Improve brand engagement
-
Improve internal communications
-
Launch new products
-
Improve efficiency
-
Improve digital and social presence
-
Establish thought leadership
- See 13 more
Top Channels
Channels Used
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e-mail
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website
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social media
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Facebook
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mass media
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offline
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point of sale
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chat
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phone calls
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text SMS
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newsletter
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user generated content
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blogs
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promotions
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video
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Instagram
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mobile
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omnichannel
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coupons
-
games
-
trade shows
-
mobile app
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LinkedIn
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events
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support groups
-
review sites
-
Amazon
-
Slack
-
Twitter
-
Pinterest
-
on premises
- See 28 more
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e-mail
-
website
-
social media
-
Facebook
-
mass media
-
offline
-
point of sale
-
chat
-
phone calls
-
text SMS
-
newsletter
-
user generated content
-
blogs
-
promotions
-
video
-
Instagram
-
mobile
-
omnichannel
-
coupons
-
games
-
trade shows
-
mobile app
-
LinkedIn
-
events
-
support groups
-
review sites
-
Amazon
-
Slack
-
Twitter
-
Pinterest
-
on premises
- See 28 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
