Comparison Summary
This comparison report of Adobe Marketo Engage vs. HubSpot CRM is based on a specific set of business needs and context. The comparison uses 78174 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and HubSpot CRM
Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation, whereas HubSpot CRM, Hubspot Sales Hub, Zoho CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
HubSpot CRM focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Contact List Management with E-Mail, Lead Tracking with E-Mail, etc.
"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling
"We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical. " - Seth Waite
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than HubSpot CRM for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
HubSpot CRM | For Sales Leaders
Age
1982
2006
Financials
SERIES A
IPO
Business Need
Total Processes
(we found evidences for)
140
145
Total Goals
(we found evidences for)
19
19
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
-
Scale best practices
-
Establish thought leadership
-
Improve ROI
-
Increase sales & revenue
-
Enhance customer relationships
-
Grow market share
-
Enter new markets internationally or locally
-
Improve digital and social presence
-
Build brand awareness
-
Improve internal communications
-
Improve brand engagement
-
Launch new products
-
Improve efficiency
-
Improve stakeholder relations
-
Increase customer life time value
-
Improve visibility
-
Improve consistency
-
Shorten ramp up time
- See 16 more
-
Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Improve ROI
-
Scale best practices
-
Grow market share
-
Improve internal communications
-
Enter new markets internationally or locally
-
Improve digital and social presence
-
Improve stakeholder relations
-
Improve efficiency
-
Build brand awareness
-
Improve visibility
-
Launch new products
-
Shorten ramp up time
-
Establish thought leadership
-
Improve consistency
-
Improve brand engagement
-
Increase customer life time value
- See 16 more
Top Channels
Channels Used
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e-mail
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phone calls
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social media
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website
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user generated content
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blogs
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offline
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chat
-
point of sale
-
mobile
-
Facebook
-
video
-
LinkedIn
-
promotions
-
on premises
-
mobile app
-
newsletter
-
trade shows
-
Twitter
-
events
-
Instagram
-
games
-
text SMS
-
coupons
-
Facebook page
-
channel partners
-
Slack
-
Skype
-
print media
-
support groups
-
Pinterest
-
magazine
-
causes and charity
-
mass media
-
display advertisement
- See 32 more
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e-mail
-
phone calls
-
social media
-
website
-
user generated content
-
blogs
-
offline
-
chat
-
point of sale
-
mobile
-
Facebook
-
video
-
LinkedIn
-
promotions
-
on premises
-
mobile app
-
newsletter
-
trade shows
-
Twitter
-
events
-
Instagram
-
games
-
text SMS
-
coupons
-
Facebook page
-
channel partners
-
Slack
-
Skype
-
print media
-
support groups
-
Pinterest
-
magazine
-
causes and charity
-
mass media
-
display advertisement
- See 32 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High