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Adobe Marketo Engage vs HubSpot CRM: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Marketo Engage vs. HubSpot CRM is based on a specific set of business needs and context. The comparison uses 78174 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Marketo Engage and HubSpot CRM

Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation, whereas HubSpot CRM, Hubspot Sales Hub, Zoho CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.

HubSpot CRM focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Contact List Management with E-Mail, Lead Tracking with E-Mail, etc.

"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling

"We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical. " - Seth Waite

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than HubSpot CRM for

Software Failure Risk

  • medium

logo HubSpot CRM

Focus area

HubSpot CRM is better than Adobe Marketo Engage for

Software Failure Risk

  • medium

About

Marketing Automation Software for lead management and B2B marketers

HubSpot CRM | For Sales Leaders

Age

1982

2006

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

140

145

Total Goals
(we found evidences for)

19

19

Top Processes

Evidences indicate better relative satisfaction


engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account





searching for content






training & onboarding


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic




revenue cycle management


social media marketing


conversion management



segmentation and targeting



contact list management

creating contact list



trade show marketing





sales document management

contract management

proposal & quote management



international marketing


personalized marketing





business development


identify target customers

customise loyalty program


outbound marketing


competitive intelligence


knowledge management

creating knowledge base


influencer marketing


touchpoint management


performance management



community building


community marketing



channel management


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management





follower management


relationship management






products & pricelist management


attribution management



promotion management



subscription management




sales review & feedback


rating and review management


relationship marketing



distribution management


referral management


courses & assessment

create learning path

track learning progress



pipeline management



reputation management


advocacy management





customer case management


sales call management


calendar management


conference call management



discount management




motivation management


opportunity management


merger and acquisition


category management



Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Improve visibility

  • Launch new products

  • Shorten ramp up time

  • Establish thought leadership

  • Improve consistency

  • Improve brand engagement

  • Increase customer life time value

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • social media

  • website

  • user generated content

  • blogs

  • offline

  • chat

  • point of sale

  • mobile

  • Facebook

  • video

  • LinkedIn

  • promotions

  • on premises

  • mobile app

  • newsletter

  • trade shows

  • Twitter

  • events

  • Instagram

  • games

  • text SMS

  • coupons

  • Facebook page

  • channel partners

  • Slack

  • Skype

  • print media

  • support groups

  • Pinterest

  • magazine

  • causes and charity

  • mass media

  • display advertisement

  • See 32 more
  • e-mail

  • phone calls

  • social media

  • website

  • user generated content

  • blogs

  • offline

  • chat

  • point of sale

  • mobile

  • Facebook

  • video

  • LinkedIn

  • promotions

  • on premises

  • mobile app

  • newsletter

  • trade shows

  • Twitter

  • events

  • Instagram

  • games

  • text SMS

  • coupons

  • Facebook page

  • channel partners

  • Slack

  • Skype

  • print media

  • support groups

  • Pinterest

  • magazine

  • causes and charity

  • mass media

  • display advertisement

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting