HubSpot CRM Overview

HubSpot’s free CRM streamlines business operations with features like live chat, meeting scheduling, and email tracking. Customer support, sales, and marketing are efficiently powered.

Use Cases

Customers recommend Communication Management, Engagement Management, Contact List Management, as the business use cases that they have been most satisfied with while using HubSpot CRM.

Other use cases:

  • Lead Tracking
  • Social Media Management
  • Workflow Management
  • Lead Management
  • Sales Call Management
  • Generation Of New Leads
  • Content Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot CRM.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Grow Market Share
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Build Brand Awareness
  • Improve Visibility
  • Launch New Products
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve Consistency
  • Improve Brand Engagement
  • Increase Customer Life Time Value
See all business priorities See less business priorities

HubSpot CRM Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot CRM works with different mediums / channels such as E-Mail. and Phone Calls.

HubSpot CRM's features include Templates, Personalization, Recording, etc. and HubSpot CRM support capabilities include Email Support, Phone Support, Chat Support, etc. also HubSpot CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint" - Amanda Raines

Peer review evidence (same sources as the product rating summary)

"...The templates, documents you can create and than just add them to your email as you send out emails...." Peer review by Brent F, Sales Representative, Pharmaceuticals
"...the "black-hole" of sending emails See when prospect opens proposal, can follow-up right after..." Peer review by James Q., Internet
"...I like that it only requires an email address and name to open a contact and begin tracking the relationship...." Peer review by Connie V, Director Of Business Development

HubSpot CRM, Less Annoying CRM, Teamgate CRM, ClickUp, Freshsales, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot CRM

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot CRM is popular in Information Technology And Services, Marketing And Advertising, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

HubSpot CRM Customer wins, Customer success stories, Case studies

Why is HubSpot CRM the best choice for Communication Management?

What makes HubSpot CRM ideal for Engagement Management?

What benefits does HubSpot CRM offer for Contact List Management?

What makes HubSpot CRM ideal for Lead Tracking?

What solutions does HubSpot CRM provide for Social Media Management?

399 buyers and buying teams have used Cuspera to assess how well HubSpot CRM solved their CRM needs. Cuspera uses 41798 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines
HubSpot CRM testimonial

Mike Hart

Global Chief Information Officer

Avison Young

Our brokers need to know everything we’re doing with every client—not just what we’re doing in our own backyard but what we’re doing globally, Testimonial By Mike Hart
HubSpot CRM testimonial

Haley Irwin

Marketing Technology Manager

Crunch Fitness

Our franchisees are their own LLCs, and they wanted more access, control, and input into sales and marketing, They wanted to see email performance and analyze contacts. But we were very limited in what we could do. Testimonial By Haley Irwin
CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines
HubSpot CRM testimonial

Mike Hart

Global Chief Information Officer

Avison Young

Our brokers need to know everything we’re doing with every client—not just what we’re doing in our own backyard but what we’re doing globally, Testimonial By Mike Hart
HubSpot CRM testimonial

Haley Irwin

Marketing Technology Manager

Crunch Fitness

Our franchisees are their own LLCs, and they wanted more access, control, and input into sales and marketing, They wanted to see email performance and analyze contacts. But we were very limited in what we could do. Testimonial By Haley Irwin
 

Wendt Partners - Consulting - Medium

Top HubSpot Partner Launches Sell More Now with CRM and AI Event Series for Fall 2026

New York, USA

Wendt Partners, a HubSpot Elite Partner, is launching the "Sell More Now with HubSpot CRM + AI Roadshow," an 18-city event series for B2B sales leaders. The series will showcase HubSpot's AI-powered ...CRM capabilities, including lead generation, deal management, and predictive scoring. Attendees will experience hands-on demos to enhance prospecting and sales efforts.

Read on →
 

Warmly

HubSpot's Warmly Acquisition Embeds Real-Time Buyer Intent Directly Into the CRM Layer

HubSpot has acquired Warmly, an AI-powered revenue intelligence platform, to embed real-time buyer intent data into its CRM. This acquisition aims to enhance HubSpot's CRM capabilities by integrating... Warmly's intent detection and prospecting automation, offering a unified AI-native GTM stack. The move strengthens HubSpot's position in the mid-market CRM space by reducing tool fragmentation and improving sales team efficiency.

Read on →
 

Creative Edge - Marketing And Advertising - Medium

Creative Edge expands HubSpot with NeigerDesign

Chicago, USA

Creative Edge has integrated NeigerDesign into its organization, enhancing its HubSpot implementation and marketing automation services. This move aims to provide clients with a seamless blend of bra...nding, CRM, and performance marketing capabilities. The integration targets mid-market agencies seeking to unify CRM and creative services, reducing the need for multiple specialist partners.

Read on →
 

ZenPilot - Information Technology And Services - Small

USA

HubSpot payments helped ZenPilot save over $15,000 each month by automating payment processing. The team eliminated manual invoicing and reduced overhead by two working days per month. ACH payment su...pport cut fees and made onboarding faster for clients. Sales reps now use payment links to close deals quickly and trigger automated workflows. Lead volume increased by 30% after switching to HubSpot payments.

 

Zapier - Information Technology And Services - Medium

San Francisco, USA

Zapier used the Gong app for HubSpot to automate sales data entry. Before, sales reps spent 15 minutes after each call updating HubSpot manually. With the integration, all call data now syncs automat...ically, saving time and boosting efficiency. The team makes 63 more sales calls each month. Monthly revenue increased by 5%. Collaboration and pipeline management also improved across teams.

 

YuLife - Insurance - Medium

London, UK

YuLife used HubSpot to unify its CRM and scale from a startup to a global insurtech. The company achieved a 98% customer retention rate, about 20% above the industry average. HubSpot automated workfl...ows, improved lead response times to 5 minutes, and enabled data-driven decisions. YuLife now manages over 1,200 organizations and generates 4,000+ quotes annually with streamlined operations. HubSpot supports YuLife’s international expansion and personalized insurance experiences.

HubSpot CRM Tutorial for Beginners

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing HubSpot CRM

What is HubSpot CRM?

HubSpot a free CRM platform with full suite of sales productivity tools to sell more in an efficient manner. It provides full visibility to sales pipeline in real-time. It benefits sales leaders, sales reps, marketers, customer service teams, operations team, and business owners. It helps to acquire customers, manage customer relationships and increase sales and revenue.

HubSpot CRM provides near real-time view of sales pipeline in a easy-to-use visual dashboard. It helps sales leaders manage performance of their team members, get visibility on quota attainment, and provides all performance data to coach the sales team members. It enables sales and marketing teams with tools to increase productivity and get all the tracking, reporting, and third-party integrations required with less work and remove friction from the sales process.

Some of its features include email tracking and notifications, email templates and scheduling, Gmail and Outlook integration, meeting scheduling, company insights, contact management, and many more.

What is HubSpot CRM used for?

HubSpot CRM is a CRM Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Contact List Management .

What are the top features of HubSpot CRM?

Templates, Personalization and Recording are some of the top features of HubSpot CRM.

Who uses HubSpot CRM?

HubSpot CRM is used by Information Technology And Services, Marketing And Advertising and Computer Software among other industries.

What are HubSpot CRM alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and Freshsales are popular alternatives for HubSpot CRM.

Where is HubSpot CRM located?

HubSpot CRM is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot CRM for communication management and engagement management

HubSpot CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.02/5

Read Reviews (45)
Analytics

4.21/5

Read Reviews (1230)
Custom Reports

3.49/5

Read Reviews (5181)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.02/5

Read Reviews (45)
Analytics

4.21/5

Read Reviews (1230)
Custom Reports

3.49/5

Read Reviews (5181)

Software Failure Risk Guidance

?

for HubSpot CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot CRM

HubSpot, Inc News

Product

Top HubSpot Partners for SAP S/4HANA Integration with HubSpot CRM

HubSpot partners with top firms like OneMetric, Elixir Solutions, and Bright Digital to integrate SAP S/4HANA with HubSpot CRM. This integration aims to unify customer and revenue data, enhancing marketing, sales, and operational processes. The focus is on data synchronization, CRM architecture, and revenue operations, tailored to industry-specific needs.

Executive

HubSpot (HUBS) Adds Former Google AI Leader Jerry Dischler To Its Board ...

HubSpot appointed Jerry Dischler, a former Google AI executive, to its Board of Directors. This move aligns with HubSpot's focus on AI-driven CRM capabilities, leveraging Dischler's expertise in AI product development. The appointment is a governance change aimed at enhancing HubSpot's AI strategy rather than immediate operational shifts.

Executive

HubSpot Announces Jerry Dischler Joins Board of Directors

HubSpot has appointed Jerry Dischler to its Board of Directors, effective August 5, 2026. Dischler, with extensive experience in AI and advertising at Google, is expected to bolster HubSpot's focus on AI-driven product development. His expertise aligns with HubSpot's mission to enhance customer engagement through AI technology.

Executive

HubSpot Announces Jerry Dischler Joins Board of Directors

HubSpot appoints Jerry Dischler to its Board of Directors, effective August 5, 2026. Dischler brings extensive AI and product development experience from Google, aligning with HubSpot's focus on AI and agentic technology. His expertise in AI-driven product strategy will support HubSpot's mission to enhance customer engagement and growth.

HubSpot, Inc Profile

Company Name

HubSpot, Inc

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO