HubSpot CRM Overview

HubSpot’s free CRM streamlines business operations with features like live chat, meeting scheduling, and email tracking. Customer support, sales, and marketing are efficiently powered.

Use Cases

Customers recommend Communication Management, Engagement Management, Contact List Management, as the business use cases that they have been most satisfied with while using HubSpot CRM.

Other use cases:

  • Lead Tracking
  • Social Media Management
  • Workflow Management
  • Lead Management
  • Sales Call Management
  • Generation Of New Leads
  • Content Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot CRM.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Grow Market Share
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Build Brand Awareness
  • Improve Visibility
  • Launch New Products
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve Consistency
  • Improve Brand Engagement
  • Increase Customer Life Time Value
See all business priorities See less business priorities

HubSpot CRM Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot CRM works with different mediums / channels such as E-Mail. and Phone Calls.

HubSpot CRM's features include Templates, Personalization, Recording, etc. and HubSpot CRM support capabilities include Email Support, Phone Support, Chat Support, etc. also HubSpot CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"Rock Content had been using Intercom for customer messaging and Strikedeck for customer success — along with other proprietary platforms and manual processes. This resulted in information silos and many inefficiencies." - João Dobbin

Peer review evidence (same sources as the product rating summary)

"...You can also set task reminders for yourself which send an email directly to your inboxwhen the time comes...." Peer review by Alexa H, Sales Support Rep
"...Everything we do is available on one pane of glass -- all social, email, landing page engagements, emails and calls...." Peer review by Jen Spencer, Computer Software
"...HubSpot CRM helps us keep our contacts, contact information, and contact history in one location...." Peer review by Liz B, Principal

HubSpot CRM, Less Annoying CRM, Teamgate CRM, ClickUp, Freshsales, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot CRM

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot CRM is popular in Information Technology And Services, Marketing And Advertising, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

HubSpot CRM Customer wins, Customer success stories, Case studies

Why is HubSpot CRM the best choice for Communication Management?

What benefits does HubSpot CRM offer for Engagement Management?

What makes HubSpot CRM ideal for Contact List Management?

How does HubSpot CRM facilitate Lead Tracking?

How does HubSpot CRM facilitate Social Media Management?

399 buyers and buying teams have used Cuspera to assess how well HubSpot CRM solved their CRM needs. Cuspera uses 41798 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

João Dobbin

Manager of Business Enablement

Rock Content

Rock Content had been using Intercom for customer messaging and Strikedeck for customer success — along with other proprietary platforms and manual processes. This resulted in information silos and many inefficiencies. Testimonial By João Dobbin
HubSpot CRM testimonial

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines
HubSpot CRM testimonial

Haley Irwin

Marketing Technology Manager

Crunch Fitness

Our franchisees are their own LLCs, and they wanted more access, control, and input into sales and marketing, They wanted to see email performance and analyze contacts. But we were very limited in what we could do. Testimonial By Haley Irwin
CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

João Dobbin

Manager of Business Enablement

Rock Content

Rock Content had been using Intercom for customer messaging and Strikedeck for customer success — along with other proprietary platforms and manual processes. This resulted in information silos and many inefficiencies. Testimonial By João Dobbin
HubSpot CRM testimonial

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines
HubSpot CRM testimonial

Haley Irwin

Marketing Technology Manager

Crunch Fitness

Our franchisees are their own LLCs, and they wanted more access, control, and input into sales and marketing, They wanted to see email performance and analyze contacts. But we were very limited in what we could do. Testimonial By Haley Irwin
 

Warmly

HubSpot's Warmly Acquisition Embeds Real-Time Buyer Intent Directly Into the CRM Layer

HubSpot has acquired Warmly, an AI-powered revenue intelligence platform, to embed real-time buyer intent data into its CRM. This acquisition aims to enhance HubSpot's CRM capabilities by integrating... Warmly's intent detection and prospecting automation, offering a unified AI-native GTM stack. The move strengthens HubSpot's position in the mid-market CRM space by reducing tool fragmentation and improving sales team efficiency.

Read on →
 

Creative Edge - Marketing And Advertising - Medium

Creative Edge expands HubSpot with NeigerDesign

Chicago, USA

Creative Edge has integrated NeigerDesign into its organization, enhancing its HubSpot implementation and marketing automation services. This move aims to provide clients with a seamless blend of bra...nding, CRM, and performance marketing capabilities. The integration targets mid-market agencies seeking to unify CRM and creative services, reducing the need for multiple specialist partners.

Read on →
 

Loverboy - Beverage - Small

Summer House star Kyle Cooke dishes on his collaboration with HubSpot AEO

New York, USA

Kyle Cooke, star of Summer House, collaborates with HubSpot AEO to enhance the visibility of his beverage brand, Loverboy, in AI searches. HubSpot's tools helped Cooke identify and improve Loverboy's... presence in AI recommendations, ensuring the brand is now suggested for summer drinks, boosting its market presence.

Read on →

Wilderness Motorhomes - Hospitality - Small

New Zealand

HubSpot’s Customer Agent helps Wilderness Motorhomes resolve 81% of web enquiries with AI. The company unified marketing, sales, and service data into one platform. 50% of customer conversations now ...happen after hours, up from 35%. AI handles 150 web chats and 250 WhatsApp conversations monthly. The team now focuses on high-value, personalized service while AI manages routine queries.

Tradeprint - Printing - Medium

Dundee, UK

HubSpot's Breeze Customer Agent helped Tradeprint resolve about 60% of customer queries instantly. The company lifted chat deflection from 20% to 60% by layering Breeze with their triage bot. This fr...eed up the support team to call every first-time customer and reduced churn by about 2%. Tradeprint used AI to scale support without adding headcount. Customer Agent also provided insights for product development and proactive retention.

Stax Payments - Financial Services - Medium

Orlando, USA

HubSpot’s Prospecting Agent helped Stax Payments automate personalized outreach. The tool delivered a 65% action rate on inbound outreach and saved each BDR 8 hours per week. Less than 3% of AI-draft...ed emails needed edits. Stax used the solution for cold prospecting, inbound follow-up, event campaigns, and re-engagement. The sales team quickly adopted the tool after seeing strong results.

HubSpot CRM Tutorial for Beginners

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing HubSpot CRM

What is HubSpot CRM?

HubSpot a free CRM platform with full suite of sales productivity tools to sell more in an efficient manner. It provides full visibility to sales pipeline in real-time. It benefits sales leaders, sales reps, marketers, customer service teams, operations team, and business owners. It helps to acquire customers, manage customer relationships and increase sales and revenue.

HubSpot CRM provides near real-time view of sales pipeline in a easy-to-use visual dashboard. It helps sales leaders manage performance of their team members, get visibility on quota attainment, and provides all performance data to coach the sales team members. It enables sales and marketing teams with tools to increase productivity and get all the tracking, reporting, and third-party integrations required with less work and remove friction from the sales process.

Some of its features include email tracking and notifications, email templates and scheduling, Gmail and Outlook integration, meeting scheduling, company insights, contact management, and many more.

What is HubSpot CRM used for?

HubSpot CRM is a CRM Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Contact List Management .

What are the top features of HubSpot CRM?

Templates, Personalization and Recording are some of the top features of HubSpot CRM.

Who uses HubSpot CRM?

HubSpot CRM is used by Information Technology And Services, Marketing And Advertising and Computer Software among other industries.

What are HubSpot CRM alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and Freshsales are popular alternatives for HubSpot CRM.

Where is HubSpot CRM located?

HubSpot CRM is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot CRM for communication management and engagement management

HubSpot CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.02/5

Read Reviews (45)
Analytics

4.21/5

Read Reviews (1230)
Custom Reports

3.49/5

Read Reviews (5181)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.02/5

Read Reviews (45)
Analytics

4.21/5

Read Reviews (1230)
Custom Reports

3.49/5

Read Reviews (5181)

Software Failure Risk Guidance

?

for HubSpot CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot CRM

HubSpot, Inc News

Company

HubSpot tried to feed its AI with customer data. The revolt took four days

HubSpot quickly reversed a decision to use customer data for an AI feature after backlash. The CRM firm initially opted users in by default, leading to customer protests over data ownership and consent. HubSpot's Chief Product and Technology Officer, Duncan Lennox, apologized and confirmed future data use would be opt-in. This incident highlights the challenges SaaS companies face in integrating AI without alienating customers.

Product

The HubSpot Marketing Hub Enterprise

HubSpot's Marketing Hub Enterprise offers advanced marketing features like custom objects and adaptive testing, integrated within its CRM platform. Targeted at mid-market and enterprise teams, it enhances automation and reporting, differentiating HubSpot in the competitive enterprise marketing cloud space.

Product

Integrate IQ Surpasses 20 Billion Records Synced Annually Across HubSpot Integration Clients

Integrate IQ has achieved a milestone by syncing over 20 billion records annually for HubSpot integration clients. This reflects the company's growth and the demand for scalable data integration solutions that streamline operations and maintain data accuracy across platforms. Integrate IQ supports diverse industries, enhancing integration capabilities to meet evolving business needs.

Product

Aira AI Launches HubSpot Integration in Europe

Aira AI has launched Aira Connect, a native integration with HubSpot, enhancing the CRM system with financial data and buying signals for over 65 million European companies. This integration provides HubSpot's customer base with enriched company data, group structure, and board information.

HubSpot, Inc Profile

Company Name

HubSpot, Inc

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO