HubSpot CRM Overview

HubSpot’s free CRM streamlines business operations with features like live chat, meeting scheduling, and email tracking. Customer support, sales, and marketing are efficiently powered.

Use Cases

Customers recommend Communication Management, Engagement Management, Contact List Management, as the business use cases that they have been most satisfied with while using HubSpot CRM.

Other use cases:

  • Lead Tracking
  • Social Media Management
  • Workflow Management
  • Lead Management
  • Sales Call Management
  • Generation Of New Leads
  • Content Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot CRM.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Grow Market Share
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Build Brand Awareness
  • Improve Visibility
  • Launch New Products
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve Consistency
  • Improve Brand Engagement
  • Increase Customer Life Time Value
See all business priorities See less business priorities

HubSpot CRM Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot CRM works with different mediums / channels such as E-Mail. and Phone Calls.

HubSpot CRM's features include Templates, Personalization, Recording, etc. and HubSpot CRM support capabilities include Email Support, Phone Support, Chat Support, etc. also HubSpot CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our brokers need to know everything we’re doing with every client—not just what we’re doing in our own backyard but what we’re doing globally," - Mike Hart

Peer review evidence (same sources as the product rating summary)

"...Email tracking and logging, collecting data from users, better assisting us with marketing and growth...." Peer review by Steven L, Operations Manager - Customer Service Team Leader
"...They are using features such as Tasks to keep themselves organized, and Sequences to automate time-consuming email follow ups...." Peer review by Adam D., Digital Marketing Coordinator, Medical Devices
"...I enjoy all the analytics, customer contact info, website building and website info, and all the other features HubSpot has...." Peer review by Administrator

HubSpot CRM, Less Annoying CRM, Teamgate CRM, ClickUp, Freshsales, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot CRM

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot CRM is popular in Information Technology And Services, Marketing And Advertising, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

HubSpot CRM Customer wins, Customer success stories, Case studies

What Are the key features of HubSpot CRM for Communication Management?

How can HubSpot CRM enhance your Engagement Management process?

How can HubSpot CRM optimize your Contact List Management Workflow?

What Are the key features of HubSpot CRM for Lead Tracking?

How can HubSpot CRM enhance your Social Media Management process?

399 buyers and buying teams have used Cuspera to assess how well HubSpot CRM solved their CRM needs. Cuspera uses 41798 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

Mike Hart

Global Chief Information Officer

Avison Young

Our brokers need to know everything we’re doing with every client—not just what we’re doing in our own backyard but what we’re doing globally, Testimonial By Mike Hart
HubSpot CRM testimonial

Seth Waite

President, and CEO

Handled

We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical. Testimonial By Seth Waite
HubSpot CRM testimonial

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines
CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

Mike Hart

Global Chief Information Officer

Avison Young

Our brokers need to know everything we’re doing with every client—not just what we’re doing in our own backyard but what we’re doing globally, Testimonial By Mike Hart
HubSpot CRM testimonial

Seth Waite

President, and CEO

Handled

We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical. Testimonial By Seth Waite
HubSpot CRM testimonial

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines
 

Haas Automation Selects TransPerfect's GlobalLink Connector for HubSpot

Haas Automation has implemented TransPerfect's GlobalLink connector for HubSpot, enhancing multilingual email workflows. This integration automates translation, reducing campaign build time by 50% an...d supporting 65 million emails annually across seven languages. The collaboration boosts Haas's production capacity and maintains consistent brand voice.

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How Sticos Gave Accountants Instant Support and Their Clients Faster Results with HubSpot's Customer Agent

Sticos, a Visma company, improved its support system by deploying HubSpot's Customer Agent and Service Hub. This automation handled 41% of support inquiries, achieving a 91% chat deflection rate and ...a 75% resolution rate. The integration allowed Sticos to manage increased ticket volumes without additional hiring, enhancing customer success and efficiency.

Read on →
 

HubSpot Turns Early Agent Adoption into AI Growth

HubSpot is leveraging early customer adoption of its agentic AI technology to drive significant commercial growth. This strategy positions HubSpot as a leading player in the agentic AI sector, linkin...g product adoption to increased investor interest and market momentum.

Read on →
 

Darwinbox - Information Technology And Services - Large

Hyderabad, India

Darwinbox used HubSpot to unify sales and marketing data across global markets. They eliminated data silos and improved team collaboration. HubSpot enabled a 25% increase in operational efficiency an...d 30–35% annual growth in their marketing database. The platform helped Darwinbox scale faster, plan better, and expand internationally. HubSpot became the backbone of their sales and marketing strategies.

 

Apify - Information Technology And Services - Small

Prague, Czech Republic

Apify used HubSpot's all-in-one CRM to manage marketing and sales data in one place. Before HubSpot, Apify struggled with complex tools like Salesforce. HubSpot made it easy for them to communicate w...ith customers and track information. The platform's integrations and onboarding helped Apify scale quickly. Apify recommends HubSpot for its ease of use and versatility.

 

Make Influence - Information Technology And Services - Small

Copenhagen, Denmark

HubSpot for Startups helped Make Influence scale across Europe and save $300,000 in staffing costs in one year. The company used HubSpot’s CRM to identify ideal customer profiles, increase pricing by... 6x, and cut customer acquisition costs by 50%. Integrating their own platform with HubSpot enabled better data visibility and faster onboarding. Make Influence streamlined sales, marketing, and customer success, allowing them to expand into six new European markets. The CRM’s automation and integrations replaced manual work and improved lead quality.

HubSpot CRM Tutorial for Beginners

Video Thumbnail

Frequently Asked Questions(FAQ)

for HubSpot CRM

What is HubSpot CRM?

HubSpot a free CRM platform with full suite of sales productivity tools to sell more in an efficient manner. It provides full visibility to sales pipeline in real-time. It benefits sales leaders, sales reps, marketers, customer service teams, operations team, and business owners. It helps to acquire customers, manage customer relationships and increase sales and revenue.

HubSpot CRM provides near real-time view of sales pipeline in a easy-to-use visual dashboard. It helps sales leaders manage performance of their team members, get visibility on quota attainment, and provides all performance data to coach the sales team members. It enables sales and marketing teams with tools to increase productivity and get all the tracking, reporting, and third-party integrations required with less work and remove friction from the sales process.

Some of its features include email tracking and notifications, email templates and scheduling, Gmail and Outlook integration, meeting scheduling, company insights, contact management, and many more.

What is HubSpot CRM used for?

HubSpot CRM is a CRM Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Contact List Management .

What are the top features of HubSpot CRM?

Templates, Personalization and Recording are some of the top features of HubSpot CRM.

Who uses HubSpot CRM?

HubSpot CRM is used by Information Technology And Services, Marketing And Advertising and Computer Software among other industries.

What are HubSpot CRM alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and Freshsales are popular alternatives for HubSpot CRM.

Where is HubSpot CRM located?

HubSpot CRM is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot CRM for communication management and engagement management

HubSpot CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.02/5

Read Reviews (45)
Analytics

4.21/5

Read Reviews (1230)
Custom Reports

3.49/5

Read Reviews (5181)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.02/5

Read Reviews (45)
Analytics

4.21/5

Read Reviews (1230)
Custom Reports

3.49/5

Read Reviews (5181)

Software Failure Risk Guidance

?

for HubSpot CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot CRM

HubSpot, Inc News

Partnership

Syncfusion becomes HubSpot Technology Partner, Launches BoldSign eSignature App in HubSpot Marketplace

Syncfusion has joined the HubSpot Technology Partner Program, launching its BoldSign eSignature app in the HubSpot Marketplace. This integration allows HubSpot users to manage e-signature workflows directly within the platform, enhancing efficiency and connectivity for customer-facing teams. BoldSign supports auto-fill, document tracking, and compliance with major security standards.

Product

How HubSpot got all engineers to use AI without any mandates

HubSpot achieved 100% AI usage among its engineers without mandates, leading to a 73% increase in code updates. The company implemented a phased rollout, leveraging AI tools like Claude Code and OpenAI Codex. Distinguished engineers drove adoption, and internal hackathons further boosted AI integration. HubSpot collaborates with OpenAI, Anthropic, and Google to enhance its AI infrastructure.

M&A

Ilaria acquires Concentrate to tap into HubSpot services

Ilaria, a managed service provider, has acquired Concentrate, a HubSpot partner, to enhance its digital solutions and expand HubSpot services in Australia and New Zealand. Concentrate, known for its expertise in HubSpot's CRM platform, will continue to be led by its founders under Ilaria's ownership. The acquisition aims to leverage Concentrate's strong track record in implementing HubSpot solutions across various sectors.

Financial

HubSpot Q1 revenue hits $881M, guides FY26 to $3.7B

HubSpot reported a strong Q1 2026, with revenue reaching $881 million, a 23% increase from the previous year. The company saw significant growth in subscription revenue and improved operating margins. HubSpot also issued guidance for FY26, projecting revenue between $3.7 billion and $3.708 billion. The company highlighted its AI innovations and upmarket momentum as key growth drivers.

HubSpot, Inc Profile

Company Name

HubSpot, Inc

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO