HubSpot CRM Overview

HubSpot’s free CRM streamlines business operations with features like live chat, meeting scheduling, and email tracking. Customer support, sales, and marketing are efficiently powered.

Use Cases

Customers recommend Communication Management, Engagement Management, Contact List Management, as the business use cases that they have been most satisfied with while using HubSpot CRM.

Other use cases:

  • Lead Tracking
  • Social Media Management
  • Workflow Management
  • Lead Management
  • Sales Call Management
  • Generation Of New Leads
  • Content Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot CRM.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Grow Market Share
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Build Brand Awareness
  • Improve Visibility
  • Launch New Products
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve Consistency
  • Improve Brand Engagement
  • Increase Customer Life Time Value
See all business priorities See less business priorities

HubSpot CRM Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot CRM works with different mediums / channels such as E-Mail. and Phone Calls.

HubSpot CRM's features include Templates, Personalization, Recording, etc. and HubSpot CRM support capabilities include Email Support, Phone Support, Chat Support, etc. also HubSpot CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical." - Seth Waite

Peer review evidence (same sources as the product rating summary)

"...I have increased how many emails I send times 100X. I now send around 1,500 emails a month!!..." Peer review by James C, IBMi Specialist Solutions Advisor, Computer Software
"...HubSpot lets us track our blog and website marketing, create templates/follow-ups for sales, and track all of our leads by stage...." Peer review by Fedor Paretsky, Co-Founder/CEO, aspace, Inc.
"...We wanted to have a CRM to centralize contact information and track email communication...." Peer review by Govind Rai, CEO & Founder, Crazy Media Design

HubSpot CRM, Less Annoying CRM, Teamgate CRM, ClickUp, Freshsales, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot CRM

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot CRM is popular in Information Technology And Services, Marketing And Advertising, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

HubSpot CRM Customer wins, Customer success stories, Case studies

What benefits does HubSpot CRM offer for Communication Management?

How efficiently Does HubSpot CRM manage your Engagement Management?

What solutions does HubSpot CRM provide for Contact List Management?

What makes HubSpot CRM ideal for Lead Tracking?

Why is HubSpot CRM the best choice for Social Media Management?

399 buyers and buying teams have used Cuspera to assess how well HubSpot CRM solved their CRM needs. Cuspera uses 41798 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

Seth Waite

President, and CEO

Handled

We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical. Testimonial By Seth Waite
HubSpot CRM testimonial

Mike Hart

Global Chief Information Officer

Avison Young

Our brokers need to know everything we’re doing with every client—not just what we’re doing in our own backyard but what we’re doing globally, Testimonial By Mike Hart
HubSpot CRM testimonial

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines
CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

Seth Waite

President, and CEO

Handled

We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical. Testimonial By Seth Waite
HubSpot CRM testimonial

Mike Hart

Global Chief Information Officer

Avison Young

Our brokers need to know everything we’re doing with every client—not just what we’re doing in our own backyard but what we’re doing globally, Testimonial By Mike Hart
HubSpot CRM testimonial

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines
 

Warmly

HubSpot's Warmly Acquisition Embeds Real-Time Buyer Intent Directly Into the CRM Layer

HubSpot has acquired Warmly, an AI-powered revenue intelligence platform, to embed real-time buyer intent data into its CRM. This acquisition aims to enhance HubSpot's CRM capabilities by integrating... Warmly's intent detection and prospecting automation, offering a unified AI-native GTM stack. The move strengthens HubSpot's position in the mid-market CRM space by reducing tool fragmentation and improving sales team efficiency.

Read on →
 

Creative Edge - Marketing And Advertising - Medium

Creative Edge expands HubSpot with NeigerDesign

Chicago, USA

Creative Edge has integrated NeigerDesign into its organization, enhancing its HubSpot implementation and marketing automation services. This move aims to provide clients with a seamless blend of bra...nding, CRM, and performance marketing capabilities. The integration targets mid-market agencies seeking to unify CRM and creative services, reducing the need for multiple specialist partners.

Read on →
 

Loverboy - Beverage - Small

Summer House star Kyle Cooke dishes on his collaboration with HubSpot AEO

New York, USA

Kyle Cooke, star of Summer House, collaborates with HubSpot AEO to enhance the visibility of his beverage brand, Loverboy, in AI searches. HubSpot's tools helped Cooke identify and improve Loverboy's... presence in AI recommendations, ensuring the brand is now suggested for summer drinks, boosting its market presence.

Read on →

WWF - Non Profit Organization Management - Large

Gland, Switzerland

WWF used HubSpot's CMS Hub to support its "Hora do Planeta" campaign. The organization needed a secure, scalable, and easy-to-use CMS to handle high website traffic and enable flexible content update...s. CMS Hub allowed WWF to automate user-generated content and segment users for targeted email and content strategies. Integration with Marketing Hub gave WWF a complete view of user actions across channels. WWF valued the platform's reliability, security, and intuitive interface for managing digital campaigns.

Zapier - Information Technology And Services - Large

San Francisco, USA

Zapier used HubSpot's CRM platform to double its conversion rate and increase demo signups by 50%. With a fully remote team and no sales staff, Zapier needed targeted marketing and lead segmentation.... HubSpot enabled Zapier to track product feedback, personalize content, and centralize reporting. Teams now access self-service dashboards, improving collaboration and efficiency. Customer information is unified, supporting seamless transitions between marketing and operations.

Vision33 - Information Technology And Services - Medium

St. John's, Canada

HubSpot’s Prospecting Agent helped Vision33 reach over 50,000 contacts in one month. The tool enabled the team to book more than 12 meetings directly from personalized outreach. Vision33’s 11-person ...sales team used AI-driven research to send highly relevant emails. Engagement rates and qualified pipeline improved compared to traditional sales sequences. The company now sees clear ROI from its AI investment and is expanding its use of HubSpot tools.

HubSpot CRM Tutorial for Beginners

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing HubSpot CRM

What is HubSpot CRM?

HubSpot a free CRM platform with full suite of sales productivity tools to sell more in an efficient manner. It provides full visibility to sales pipeline in real-time. It benefits sales leaders, sales reps, marketers, customer service teams, operations team, and business owners. It helps to acquire customers, manage customer relationships and increase sales and revenue.

HubSpot CRM provides near real-time view of sales pipeline in a easy-to-use visual dashboard. It helps sales leaders manage performance of their team members, get visibility on quota attainment, and provides all performance data to coach the sales team members. It enables sales and marketing teams with tools to increase productivity and get all the tracking, reporting, and third-party integrations required with less work and remove friction from the sales process.

Some of its features include email tracking and notifications, email templates and scheduling, Gmail and Outlook integration, meeting scheduling, company insights, contact management, and many more.

What is HubSpot CRM used for?

HubSpot CRM is a CRM Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Contact List Management .

What are the top features of HubSpot CRM?

Templates, Personalization and Recording are some of the top features of HubSpot CRM.

Who uses HubSpot CRM?

HubSpot CRM is used by Information Technology And Services, Marketing And Advertising and Computer Software among other industries.

What are HubSpot CRM alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and Freshsales are popular alternatives for HubSpot CRM.

Where is HubSpot CRM located?

HubSpot CRM is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot CRM for communication management and engagement management

HubSpot CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.02/5

Read Reviews (45)
Analytics

4.21/5

Read Reviews (1230)
Custom Reports

3.49/5

Read Reviews (5181)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.02/5

Read Reviews (45)
Analytics

4.21/5

Read Reviews (1230)
Custom Reports

3.49/5

Read Reviews (5181)

Software Failure Risk Guidance

?

for HubSpot CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot CRM

HubSpot, Inc News

Executive

HubSpot (HUBS) Adds Former Google AI Leader Jerry Dischler To Its Board ...

HubSpot has appointed former Google AI executive Jerry Dischler to its Board of Directors. This move aligns with HubSpot's strategy to enhance its AI-driven CRM capabilities. Dischler's experience in AI product development at Google is expected to provide valuable guidance for HubSpot's AI initiatives.

Executive

HubSpot Announces Jerry Dischler Joins Board of Directors

HubSpot has appointed Jerry Dischler to its Board of Directors, effective August 5, 2026. Dischler, with extensive experience in AI and advertising at Google, is expected to bolster HubSpot's focus on AI-driven product development. His expertise aligns with HubSpot's mission to enhance customer engagement through AI technology.

Product

HubSpot Redesigns JITA Authorization with Rule Engine Architecture

HubSpot has redesigned its Just-In-Time Access (JITA) authorization system using a rule engine architecture. This new system enhances decision visibility and explainability by evaluating access requests through independent rules organized in a directed acyclic graph (DAG). The redesign allows engineers to inspect individual rule execution and understand authorization decisions, improving observability and governance processes.

Product

Hubspot Release Notes - August 2026 Latest Updates

HubSpot has introduced a public beta of its Contracts API, enabling developers to programmatically create, update, and manage contracts. This API facilitates integration with external systems, enhancing contract management automation and CRM workflows. It supports mid-term changes and renewals without manual intervention, expanding HubSpot's capabilities in API management and workflow automation.

HubSpot, Inc Profile

Company Name

HubSpot, Inc

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO