HubSpot CRM Overview

HubSpot’s free CRM streamlines business operations with features like live chat, meeting scheduling, and email tracking. Customer support, sales, and marketing are efficiently powered.

Use Cases

Customers recommend Communication Management, Engagement Management, Contact List Management, as the business use cases that they have been most satisfied with while using HubSpot CRM.

Other use cases:

  • Lead Tracking
  • Social Media Management
  • Workflow Management
  • Lead Management
  • Sales Call Management
  • Generation Of New Leads
  • Content Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot CRM.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Grow Market Share
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Build Brand Awareness
  • Improve Visibility
  • Launch New Products
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve Consistency
  • Improve Brand Engagement
  • Increase Customer Life Time Value
See all business priorities See less business priorities

HubSpot CRM Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot CRM works with different mediums / channels such as E-Mail. and Phone Calls.

HubSpot CRM's features include Templates, Personalization, Recording, etc. and HubSpot CRM support capabilities include Email Support, Phone Support, Chat Support, etc. also HubSpot CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"We needed a platform for our blog content, then marketing, and then customer service. Over time, we accumulated six products in addition to Salesforce, including Act-On, Mailchimp, Google Analytics, WordPress, and Zendesk." - Stephanie Hunter

Peer review evidence (same sources as the product rating summary)

"...We are able to manage contacts, track usage, monitor social media, send emails, automate workflows, etc. ...." Peer review by Chelsey P., Digital Marketing Specialist, Medical Devices
"...The reporting function allows you to easily see clicks, engagements and sessions across all of our social channels. ...." Peer review by Verified Reviewer, Information Technology and Services
"...It's easy to create emails and contacts without jumping through a lot of hoops...." Peer review by Katie T, Business Development Rep

HubSpot CRM, Less Annoying CRM, Teamgate CRM, ClickUp, Freshsales, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot CRM

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot CRM is popular in Information Technology And Services, Marketing And Advertising, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

HubSpot CRM Customer wins, Customer success stories, Case studies

How efficiently Does HubSpot CRM manage your Communication Management?

What solutions does HubSpot CRM provide for Engagement Management?

How can HubSpot CRM enhance your Contact List Management process?

Why is HubSpot CRM the best choice for Lead Tracking?

How does HubSpot CRM address your Social Media Management Challenges?

399 buyers and buying teams have used Cuspera to assess how well HubSpot CRM solved their CRM needs. Cuspera uses 41798 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

Stephanie Hunter

COO and Co-Founder

Ving

We needed a platform for our blog content, then marketing, and then customer service. Over time, we accumulated six products in addition to Salesforce, including Act-On, Mailchimp, Google Analytics, WordPress, and Zendesk. Testimonial By Stephanie Hunter
HubSpot CRM testimonial

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines
HubSpot CRM testimonial

Seth Waite

President, and CEO

Handled

We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical. Testimonial By Seth Waite
CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

Stephanie Hunter

COO and Co-Founder

Ving

We needed a platform for our blog content, then marketing, and then customer service. Over time, we accumulated six products in addition to Salesforce, including Act-On, Mailchimp, Google Analytics, WordPress, and Zendesk. Testimonial By Stephanie Hunter
HubSpot CRM testimonial

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines
HubSpot CRM testimonial

Seth Waite

President, and CEO

Handled

We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical. Testimonial By Seth Waite
 

Amwhiz - Technology And Digital Transformation - Medium

Amwhiz Delivers HubSpot CRM Services to Businesses Across Global Markets

Chennai, India

Amwhiz, a technology services company based in Chennai, India, provides comprehensive HubSpot CRM services to businesses globally. These services include implementation, onboarding, custom integratio...ns, and CRM migration, helping organizations enhance sales, marketing, and customer service processes. Amwhiz's offerings cater to startups, SMEs, and enterprises across various international markets.

Read on →
 

Wendt Partners - Consulting - Medium

Top HubSpot Partner Launches Sell More Now with CRM and AI Event Series for Fall 2026

New York, USA

Wendt Partners, a HubSpot Elite Partner, is launching the "Sell More Now with HubSpot CRM + AI Roadshow," an 18-city event series for B2B sales leaders. The series will showcase HubSpot's AI-powered ...CRM capabilities, including lead generation, deal management, and predictive scoring. Attendees will experience hands-on demos to enhance prospecting and sales efforts.

Read on →
 

Warmly

HubSpot's Warmly Acquisition Embeds Real-Time Buyer Intent Directly Into the CRM Layer

HubSpot has acquired Warmly, an AI-powered revenue intelligence platform, to embed real-time buyer intent data into its CRM. This acquisition aims to enhance HubSpot's CRM capabilities by integrating... Warmly's intent detection and prospecting automation, offering a unified AI-native GTM stack. The move strengthens HubSpot's position in the mid-market CRM space by reducing tool fragmentation and improving sales team efficiency.

Read on →
 

ZenPilot - Information Technology And Services - Small

USA

HubSpot payments helped ZenPilot save over $15,000 each month by automating payment processing. The team eliminated manual invoicing and reduced overhead by two working days per month. ACH payment su...pport cut fees and made onboarding faster for clients. Sales reps now use payment links to close deals quickly and trigger automated workflows. Lead volume increased by 30% after switching to HubSpot payments.

 

Zapier - Information Technology And Services - Medium

San Francisco, USA

Zapier used the Gong app for HubSpot to automate sales data entry. Before, sales reps spent 15 minutes after each call updating HubSpot manually. With the integration, all call data now syncs automat...ically, saving time and boosting efficiency. The team makes 63 more sales calls each month. Monthly revenue increased by 5%. Collaboration and pipeline management also improved across teams.

 

YuLife - Insurance - Medium

London, UK

YuLife used HubSpot to unify its CRM and scale from a startup to a global insurtech. The company achieved a 98% customer retention rate, about 20% above the industry average. HubSpot automated workfl...ows, improved lead response times to 5 minutes, and enabled data-driven decisions. YuLife now manages over 1,200 organizations and generates 4,000+ quotes annually with streamlined operations. HubSpot supports YuLife’s international expansion and personalized insurance experiences.

HubSpot CRM Tutorial for Beginners

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing HubSpot CRM

What is HubSpot CRM?

HubSpot a free CRM platform with full suite of sales productivity tools to sell more in an efficient manner. It provides full visibility to sales pipeline in real-time. It benefits sales leaders, sales reps, marketers, customer service teams, operations team, and business owners. It helps to acquire customers, manage customer relationships and increase sales and revenue.

HubSpot CRM provides near real-time view of sales pipeline in a easy-to-use visual dashboard. It helps sales leaders manage performance of their team members, get visibility on quota attainment, and provides all performance data to coach the sales team members. It enables sales and marketing teams with tools to increase productivity and get all the tracking, reporting, and third-party integrations required with less work and remove friction from the sales process.

Some of its features include email tracking and notifications, email templates and scheduling, Gmail and Outlook integration, meeting scheduling, company insights, contact management, and many more.

What is HubSpot CRM used for?

HubSpot CRM is a CRM Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Contact List Management .

What are the top features of HubSpot CRM?

Templates, Personalization and Recording are some of the top features of HubSpot CRM.

Who uses HubSpot CRM?

HubSpot CRM is used by Information Technology And Services, Marketing And Advertising and Computer Software among other industries.

What are HubSpot CRM alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and Freshsales are popular alternatives for HubSpot CRM.

Where is HubSpot CRM located?

HubSpot CRM is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot CRM for communication management and engagement management

HubSpot CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.02/5 ★

Read Reviews (45)
Analytics

4.21/5 ★

Read Reviews (1230)
Custom Reports

3.49/5 ★

Read Reviews (5181)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.02/5 ★

Read Reviews (45)
Analytics

4.21/5 ★

Read Reviews (1230)
Custom Reports

3.49/5 ★

Read Reviews (5181)

Software Failure Risk Guidance

?

for HubSpot CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot CRM

HubSpot, Inc News

Product

HubSpot Smart CRM review: Comprehensive contact management for bigger businesses

HubSpot's Smart CRM offers comprehensive contact management for large businesses, featuring advanced AI tools and automation capabilities. The service includes Professional and Enterprise plans, with integrations available for Slack and Salesforce. Despite its high cost, the CRM's flexibility and extensive add-ons make it a strong choice for larger enterprises.

Product

Message IQ 3.0 Expands SMS Functionality Across HubSpot Inboxes and CRM Workflows

Integrate IQ has launched Message IQ 3.0 to enhance SMS functionality within HubSpot's platform. This update allows SMS activities to be integrated into HubSpot inboxes, enabling unified customer communication. It also supports SMS workflows triggered by HubSpot objects and improves reporting features.

Partnership

HubSpot and OpenAI deepen partnership to bring AI transformation to every SMB

HubSpot and OpenAI have deepened their partnership to integrate ChatGPT Ads into HubSpot's CRM, enabling SMBs to manage AI-driven marketing campaigns directly within the platform. This collaboration introduces the AI Growth Bundle, offering discounts and exclusive features to help businesses leverage AI for growth. The integration aims to streamline marketing efforts and enhance customer engagement.

Product

HubSpot (HUBS) Unveils Breeze Assistant And An Autonomous Smart CRM

HubSpot unveiled the AI Growth Bundle featuring Breeze Assistant and an autonomous Smart CRM, integrating with OpenAI's tools. This release enhances CRM automation and AI-driven marketing, aiming to increase customer engagement and retention by leveraging AI functionalities like ChatGPT Ads. The integration highlights HubSpot's strategy to embed AI deeply into its CRM platform, aligning with its multi-hub cloud platform ambitions.

HubSpot, Inc Profile

Company Name

HubSpot, Inc

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO