Overview: Adobe Marketo Engage and Klaviyo as Marketing Automation Category solutions.

Adobe Marketo Engage is ideal for larger companies focusing on sophisticated marketing activities across multiple channels such as email and social media. It excels in lead management and integration with existing systems. Klaviyo, on the other hand, serves primarily small to mid-sized businesses with a strong emphasis on increasing sales and enhancing customer relationships through email and SMS marketing. Its features are streamlined for ease of use, making it a popular choice in retail and consumer goods industries.

Adobe Marketo Engage and Klaviyo: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Adobe Marketo Engage specializes in engagement and campaign management, lead nurturing, and generating new leads. It meets the needs of users who manage complex marketing tasks. read more →

Klaviyo focuses on engagement management and communication, with added features for segmentation and targeting. It's tailored for businesses looking to simplify their marketing processes. read more →

Business Goals

Adobe Marketo Engage supports acquiring customers and improving ROI. It aligns well with businesses aiming to scale best practices and establish thought leadership. read more →

Klaviyo helps increase sales and enhance customer relationships. It's particularly beneficial for small businesses that want to build brand awareness and increase customer lifetime value. read more →

Core Features

Adobe Marketo Engage offers AI-powered features and deep integration capabilities. It also provides comprehensive custom reporting, which is vital for detailed marketing analysis. read more →

Klaviyo is equipped with essential integrations and analytics. Its ease of migration and focus on data import/export make it user-friendly for growing businesses. read more →

Vendor Support

Adobe Marketo Engage offers 24/7 support across various channels including email, chat, and phone, catering to enterprises needing continuous assistance. read more →

Klaviyo provides 24/7 email support, with limited options for phone support. This setup is suitable for smaller businesses with straightforward support needs. read more →

Segments and Industries

Adobe Marketo Engage is predominantly used by enterprises and large companies in software and IT services industries. read more →

Klaviyo mostly serves small to mid-sized businesses, popular in the consumer goods and retail sectors. read more →

Operational Alignment

Adobe Marketo Engage fits seamlessly into complex marketing environments, offering advanced campaign tools for large operations. read more →

Klaviyo is designed for straightforward integration into existing workflows, making it effective for businesses seeking ease of use in operational scaling. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Adobe Marketo Engage and Klaviyo

How does Adobe Marketo Engage and Klaviyo address your Engagement Management Challenges?

Adobe Marketo Engage and Klaviyo both enable users to create and send email campaigns and track engagement. Marketo Engage offers a more comprehensive platform, allowing users to build complex nurturing programs and segment data for targeted communication. Klaviyo focuses on automated email workflows triggered by events like abandoned carts, offering more intuitive setup and visual representation of email sequences. Both systems have limitations, as Marketo Engage can be slow to resolve issues and Klaviyo lacks easy access to list engagement data.

"...We have been able to show improved email performance with reporting and adjusted messaging to improve customer engagement...." Peer review by robert b

"...Make more money and see better engagement by sending targeted campaign emails like newsletters, sale announcements, or promotions...." Peer review by MARIAN C, MR.

How does Adobe Marketo Engage and Klaviyo address your Campaign Management Challenges?

Adobe Marketo Engage and Klaviyo both manage email marketing campaigns. Marketo Engage offers a wider range of features, including landing page creation, lead scoring, and integration with Salesforce. Klaviyo focuses on email marketing and automation, providing an intuitive platform for setting up and tracking campaigns. Marketo Engage may be more complex to implement, while Klaviyo could lack advanced features for larger campaigns.

"...We run all of our email marketing campaigns, lead management/scoring, landing pages, forms, as well as nurturing programs in Marketo...." Peer review by Bruno Rodrigues, Marketing Operations Manager, Influitive

"...We use Klaviyo to strengthen our email marketing program: both broadcast emails and trigger emails...." Peer review by Mark H, Ecommerce Marketing Analyst, Consumer Goods

How does Adobe Marketo Engage and Klaviyo facilitate Communication Management?

Adobe Marketo Engage and Klaviyo both send emails and manage communication with customers. Adobe Marketo Engage is used more broadly by different departments in companies for various tasks, including event management and tracking lead generation. Klaviyo focuses on e-commerce, providing features for segmenting customers based on purchases and sending personalized email offers. Both tools have limitations. Adobe Marketo Engage has issues with consistency between preview and published emails, while Klaviyo lacks some customization options.

"...Marketo helps us send the right message to the right person at the right time...." Peer review by Joe Kevens, Marketing Manager, Infuse Consulting Limited