Comparison Summary
This comparison report of Adobe Marketo Engage vs. LeadSquared Marketing Automation is based on a specific set of business needs and context. The comparison uses 41796 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and LeadSquared Marketing Automation
Adobe Marketo Engage, LeadSquared Marketing Automation, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
LeadSquared Marketing Automation focuses on Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.
"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. " - Paul Lovegrove
"Car dealership sales is a fast-moving environment with multiple touchpoints. If your CRM is too complex or too basic, sales guys end up playing with the system more than doing the actual selling. This is where a connected system like LeadSquared hel...ps. It’s easy-to-use and connects all our third-party apps into automation to shorten our customer acquisition time. " - Anthony Lopez
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than LeadSquared Marketing Automation for
Software Failure Risk
LeadSquared Marketing Automation
Focus area
LeadSquared Marketing Automation is better than Adobe Marketo Engage for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Marketing Automation and CRM Software for higher sales productivity
Age
1982
2012
Financials
SERIES A
SERIES C
Business Need
Total Processes
(we found evidences for)
140
80
Total Goals
(we found evidences for)
19
6
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Improve ROI
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Improve visibility
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Acquire customers
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Improve efficiency
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Increase customer life time value
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Increase sales & revenue
- See 3 more
Top Channels
Channels Used
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e-mail
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website
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phone calls
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social media
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text SMS
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offline
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chat
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Facebook
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user generated content
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blogs
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print media
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magazine
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Twitter
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LinkedIn
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Whatsapp
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on premises
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out of home
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billboards
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Facebook page
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promotions
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mobile
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omnichannel
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point of sale
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channel partners
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newspaper
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video
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Instagram
- See 24 more
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e-mail
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website
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phone calls
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social media
-
text SMS
-
offline
-
chat
-
Facebook
-
user generated content
-
blogs
-
print media
-
magazine
-
Twitter
-
LinkedIn
-
Whatsapp
-
on premises
-
out of home
-
billboards
-
Facebook page
-
promotions
-
mobile
-
omnichannel
-
point of sale
-
channel partners
-
newspaper
-
video
-
Instagram
- See 24 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
