Comparison Summary
This comparison report of Adobe Marketo Engage vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 37414 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Mapp Cloud
Adobe Marketo Engage, Mapp Cloud, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.
"At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way... of working " - Jenifer Salzwedel
"Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the ...latest thinking and best practice means we can serve our customers better. " - Steven Doak
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Mapp Cloud for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Insight-led Customer Experience Platform with Real-time Insights
Age
1982
1998
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
140
49
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Increase customer life time value
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Enter new markets internationally or locally
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Improve brand engagement
-
Scale best practices
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Improve ROI
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Grow market share
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Increase average basket value
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Improve consistency
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Improve internal communications
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Improve efficiency
- See 10 more
Top Channels
Channels Used
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e-mail
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mobile
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website
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social media
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mobile app
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text SMS
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offline
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omnichannel
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newsletter
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point of sale
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mass media
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television
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trade shows
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promotions
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review sites
- See 12 more
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e-mail
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mobile
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website
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social media
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mobile app
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text SMS
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offline
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omnichannel
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newsletter
-
point of sale
-
mass media
-
television
-
trade shows
-
promotions
-
review sites
- See 12 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
