Mapp Cloud Overview

Mapp-cloud collects and analyzes customer data with AI. Personalized campaigns are triggered across email, SMS, app, and website.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Forecasting, as the business use cases that they have been most satisfied with while using Mapp Cloud.

Other use cases:

  • Channel Marketing
  • Campaign Management
  • Digital Marketing
  • Channel Management
  • Personalized Marketing
  • Generation Of New Leads
  • Workflow Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Consistency
  • Improve Internal Communications
  • Improve Efficiency
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Mapp Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Cloud's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Mapp Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to c...hoose Mapp, a partner that we believe to be reliable and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience." - Gaetano Gasperini

Mapp Cloud, PushEngage, ExpertSender, Experiture Marketing Platform, Bloomreach, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Cloud

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Mapp Cloud is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Mapp Cloud Use Cases

How does Mapp Cloud address your Engagement Management Challenges?

How can Mapp Cloud optimize your Lead Analytics Workflow?

How does Mapp Cloud address your Channel Marketing Challenges?

How efficiently Does Mapp Cloud manage your Campaign Management?

36+ more Business Use Cases

41 buyers and buying teams have used Cuspera to assess how well Mapp Cloud solved their Marketing Automation needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Mapp Cloud testimonial

Gaetano Gasperini

General Manager

ePRICE
We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to choose Mapp, a partner that we believe to be reliab...le and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience.

Testimonial By Gaetano Gasperini
Mapp Cloud testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
Mapp Cloud testimonial

Steven Doak

Customer Marketing Manager

Freesat
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
CUSTOMERS TESTIMONIALS
Mapp Cloud testimonial

Gaetano Gasperini

General Manager

ePRICE
We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to choose Mapp, a partner that we believe to be reliab...le and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience.

Testimonial By Gaetano Gasperini
Mapp Cloud testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
Mapp Cloud testimonial

Steven Doak

Customer Marketing Manager

Freesat
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak

Case Studies

Sports

CASE STUDY Umbro

Mapp Marketing Cloud helps Umbro with their expansion plans. Umbro chose Mapp for its strong personalization and customer engagement features. The platform lets Umbro share content and knowledge acro...ss GLD Group brands. Mapp’s Customer Data Platform will unify all of Umbro’s first-party data. This helps Umbro use their customer data in one place for better marketing.

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Sports

CASE STUDY West Ham United F.C.

Mapp Marketing Cloud helped West Ham United F.C. unify supporter data across multiple websites. The club faced challenges with complex segmentation and managing many sites. Their goal was to create a... single supporter view and deliver hyper-personalized fan experiences. Mapp enabled better targeting and communication for both loyal and new fans. Fast onboarding and strong support from Mapp made the transition smooth. West Ham United can now focus on fan engagement and future digital projects.

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Apparel & Fashion

CASE STUDY Turnbull & Asser

Mapp Marketing Cloud helps Turnbull & Asser connect online and offline data. The platform supports their multi-channel engagement and automates customer journeys. Mapp's advanced web analytics improv...e the eCommerce experience. Turnbull & Asser aims to use data-driven insights for better customer engagement and retention. The marketing team praised Mapp for its features and support during the review process.

Read more →
Health, Wellness and Fitness

CASE STUDY Vivup

Mapp Marketing Cloud helped Vivup, a UK employee benefits provider, unify their complex data into one platform. Vivup faced challenges with many different datasets and limited analytics. They needed ...better segmentation and more personalized customer experiences. With Mapp, they now manage all cross-channel data and campaigns in one place. Vivup plans to use the platform for more personalized customer portals and improved onsite experiences.

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Apparel & Fashion

CASE STUDY Witt-Gruppe

Mapp Cloud helped Witt-Gruppe automate their email marketing. Before, the team did many tasks by hand and lost time. With Mapp, they used dynamic size filters and automation. Click rates went up by 1...3%. Conversion rates rose by 36%. Sales from email grew by 69%. The team now works faster and reaches customers in a more personal way.

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Entertainment

CASE STUDY Varelotteriet

Mapp Marketing Cloud helped Varelotteriet merge online and offline data for personalized marketing. The goal was to increase ticket sales in both online and physical stores. Varelotteriet used Mapp t...o create a digital footprint for each consumer and retailer. This led to a 300% increase in ticket sales across all retailers. The top retailer saw a 1000% boost in sales. The campaign also improved retailer motivation and awareness.

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How To Optimize Your Customer Experience With Mapp Cloud

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Frequently Asked Questions(FAQ)

for Mapp Cloud

What is Mapp Cloud?

Mapp is a leading provider of insight-led customer experiences that helps companies easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. It enables to build and implement a rich cross-channel marketing strategy to improve engagement and be with the customer.

It helps to get deeper into the data than ever before with powerful analytics and AI, generating actionable insights and predictions of what the customers are going to do next. It creates personalized experiences based on who the customers are and what they want and makes the data understandable, accessible, and actionable giving a single customer view.

Some of its features include guiding the engagement and content strategies, unifying all that data in a single hub, predictive customer behavior, smart analytics, precise campaign targeting, drag and drop consumer journeys, automated personalization and more.

What is Mapp Cloud used for?

Mapp Cloud is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lead Analytics and Forecasting .

What are the top features of Mapp Cloud?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Mapp Cloud.

Who uses Mapp Cloud?

Mapp Cloud is used by Internet, Marketing And Advertising and Retail among other industries.

What are Mapp Cloud alternatives?

PushEngage, ExpertSender, Experiture Marketing Platform and Bloomreach are popular alternatives for Mapp Cloud.

Where is Mapp Cloud located?

Mapp Cloud is headquartered at 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America.
lightning

Peers used Mapp Cloud for engagement management and lead analytics

Mapp Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.90/5 ★

Read Reviews (57)
Analytics

4.89/5 ★

Read Reviews (254)
Custom Reports

4.61/5 ★

Read Reviews (121)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.90/5 ★

Read Reviews (57)
Analytics

4.89/5 ★

Read Reviews (254)
Custom Reports

4.61/5 ★

Read Reviews (121)

Software Failure Risk Guidance

?

for Mapp Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Cloud

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE