Mapp Cloud Overview

Mapp-cloud collects and analyzes customer data with AI. Personalized campaigns are triggered across email, SMS, app, and website.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Forecasting, as the business use cases that they have been most satisfied with while using Mapp Cloud.

Other use cases:

  • Channel Marketing
  • Campaign Management
  • Digital Marketing
  • Channel Management
  • Personalized Marketing
  • Generation Of New Leads
  • Workflow Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Consistency
  • Improve Internal Communications
  • Improve Efficiency
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Mapp Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Cloud's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Mapp Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to ha...ve excellent email deliverability" - Francois Bertier

Mapp Cloud, PushEngage, ExpertSender, Experiture Marketing Platform, Bloomreach, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Cloud

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Mapp Cloud is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, Mid Market, and Large Enterprise.

Mapp Cloud Customer wins, Customer success stories, Case studies

How efficiently Does Mapp Cloud manage your Engagement Management?

How can Mapp Cloud enhance your Lead Analytics process?

How can Mapp Cloud enhance your Channel Marketing process?

How efficiently Does Mapp Cloud manage your Campaign Management?

41 buyers and buying teams have used Cuspera to assess how well Mapp Cloud solved their Marketing Automation needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Mapp Cloud testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
Mapp Cloud testimonial

Ilaria Morelli

Digital Marketing Manager

Vivienne Westwood
Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years.

Testimonial By Ilaria Morelli
Mapp Cloud testimonial

Daniel Sichel

Digital Lead

Mindshare
Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel
CUSTOMERS TESTIMONIALS
Mapp Cloud testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
Mapp Cloud testimonial

Ilaria Morelli

Digital Marketing Manager

Vivienne Westwood
Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years.

Testimonial By Ilaria Morelli
Mapp Cloud testimonial

Daniel Sichel

Digital Lead

Mindshare
Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel

Acuitis - Retail

Mapp Marketing Cloud helped Acuitis connect online and in-store data for a seamless customer experience. Acuitis used the platform to run personalized, cross-channel marketing campaigns. They saw a 9...9% boost in email deliverability rate. Bounce rates dropped by 80%. Click-through rates increased by 40%. Mapp supported Acuitis with automation, segmentation, and ongoing marketing actions.

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Admiral Money - Financial Services

Admiral Money chose Mapp Marketing Cloud to improve their cross-channel marketing. They wanted to grow their business and make customer engagement better. After a detailed selection process, they pic...ked Mapp for its strong automation and support. Admiral Money will use Mapp to automate campaigns and work with Mapp’s professional services team. The goal is to make marketing easier and help more customers.

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Air Charter Service (ACS) - Hospitality

Mapp Marketing Cloud helped Air Charter Service (ACS) move 30 years of offline data online. ACS needed to send hyper-personalized messages to 500,000 customers in 8 languages. Mapp enabled instant en...quiry confirmation emails and a new welcome journey. ACS saw a 52% increase in click through rate, a 23% increase in email open rate, and a 22% increase in click to open rate. The Mapp team supported ACS in unifying customer profiles and improving customer service.

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Belstaff - Apparel & Fashion

Mapp Fashion helped Belstaff boost email revenue by 69%. Belstaff used personalized product and outfit recommendations in their emails. They tested Dressipi’s API in their email service provider. Ema...ils with recommendations saw a 14% higher click-to-open rate, 69% more revenue, and 32% more conversions. The solution fit Belstaff’s brand and improved customer engagement.

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Bondara - Retail

Mapp Marketing Cloud helped Bondara run a cross-channel marketing campaign for Valentine’s Day. Bondara used gamification, influencer marketing, email marketing, and website promotions to reach more ...people. Social media giveaways and competitions built excitement. Partnering with influencer Scotty Unfamous increased brand visibility. Personalized email campaigns drove last-minute purchases and loyalty. Website deals and free gifts encouraged more sales and made shopping fun.

Read more →

Bottega Verde - Consumer Goods

Mapp Marketing Cloud helped Bottega Verde bring all their data into one tool. The company wanted to build stronger customer relationships with personalized messages. Mapp's platform gave them cross-c...hannel automation, advanced analytics, and AI features. Bottega Verde now manages digital marketing in one place. They aim to boost customer satisfaction and loyalty with tailored services.

Read more →

How To Optimize Your Customer Experience With Mapp Cloud

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Frequently Asked Questions(FAQ)

for Mapp Cloud

What is Mapp Cloud?

Mapp is a leading provider of insight-led customer experiences that helps companies easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. It enables to build and implement a rich cross-channel marketing strategy to improve engagement and be with the customer.

It helps to get deeper into the data than ever before with powerful analytics and AI, generating actionable insights and predictions of what the customers are going to do next. It creates personalized experiences based on who the customers are and what they want and makes the data understandable, accessible, and actionable giving a single customer view.

Some of its features include guiding the engagement and content strategies, unifying all that data in a single hub, predictive customer behavior, smart analytics, precise campaign targeting, drag and drop consumer journeys, automated personalization and more.

What is Mapp Cloud used for?

Mapp Cloud is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lead Analytics and Forecasting .

What are the top features of Mapp Cloud?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Mapp Cloud.

Who uses Mapp Cloud?

Mapp Cloud is used by Internet, Marketing And Advertising and Retail among other industries.

What are Mapp Cloud alternatives?

PushEngage, ExpertSender, Experiture Marketing Platform and Bloomreach are popular alternatives for Mapp Cloud.

Where is Mapp Cloud located?

Mapp Cloud is headquartered at 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America.
lightning

Peers used Mapp Cloud for engagement management and lead analytics

Mapp Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.90/5 ★

Read Reviews (57)
Analytics

4.89/5 ★

Read Reviews (254)
Custom Reports

4.61/5 ★

Read Reviews (121)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.90/5 ★

Read Reviews (57)
Analytics

4.89/5 ★

Read Reviews (254)
Custom Reports

4.61/5 ★

Read Reviews (121)

Software Failure Risk Guidance

?

for Mapp Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Cloud

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE