Comparison Summary
This comparison report of Adobe Marketo Engage vs. Mapp Engage is based on a specific set of business needs and context. The comparison uses 36870 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Mapp Engage
Adobe Marketo Engage, Mapp Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Mapp Engage focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Analytics, Forecasting, etc.
"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. " - Paul Lovegrove
"Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the ...latest thinking and best practice means we can serve our customers better. " - Steven Doak
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Mapp Engage for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Cross-Channel Marketing for automated multi-step marketing campaigns
Age
1982
1998
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
140
32
Total Goals
(we found evidences for)
19
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Enhance customer relationships
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Acquire customers
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Increase customer life time value
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Scale best practices
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Enter new markets internationally or locally
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Improve brand engagement
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Increase sales & revenue
- See 4 more
Top Channels
Channels Used
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e-mail
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social media
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mobile
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website
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Facebook
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text SMS
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omnichannel
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phone calls
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offline
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point of sale
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mobile app
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mass media
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television
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chat
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Whatsapp
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LinkedIn
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user generated content
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blogs
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Instagram
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video
- See 17 more
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e-mail
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social media
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mobile
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website
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Facebook
-
text SMS
-
omnichannel
-
phone calls
-
offline
-
point of sale
-
mobile app
-
mass media
-
television
-
chat
-
Whatsapp
-
LinkedIn
-
user generated content
-
blogs
-
Instagram
-
video
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
