Guiding you to choose between Adobe Marketo Engage vs. Oracle Eloqua: 2024

Comparison Summary

Adobe Marketo Engage: Adobe Marketo Engage is a marketing automation software designed for B2B marketers to manage lead generation and customer engagement across complex buying journeys. Key features include campaign automation, account insights, AI-driven targeting, and CRM integrations.

Oracle Eloqua: Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Adobe Marketo Engage and Oracle Eloqua: Customer Satisfaction Data

Most deployed common Use Cases for Adobe Marketo Engage and Oracle Eloqua

How does Adobe Marketo Engage and Oracle Eloqua address your Engagement Management Challenges?

Both Adobe Marketo Engage and Oracle Eloqua offer engagement management capabilities. They enable users to create email campaigns, track engagement rates, and segment data for targeted messaging. However, Adobe Marketo Engage provides greater flexibility with the ability to build both simple and complex engagement programs within the same platform. Oracle Eloqua, on the other hand, is better suited for onboarding and re-engagement campaigns and excels at segmenting lists for targeted outreach. One limitation is the time it takes to receive support, often requiring follow-up questions and extending resolution time.

"...Problems it solves:Interacting personally with customers on our website and fulfill requests in a timely, professional fashion...." Peer review by John Wolf, Marketing Strategist, Mediware Information Systems

"...Sales people and marketers have a high degree of visibility to the behavior and interactions of customers...." Peer review by Verified User, Director in Marketing, Information Technology and Services

What solutions does Adobe Marketo Engage and Oracle Eloqua provide for Campaign Management?

Adobe Marketo Engage and Oracle Eloqua are both used for managing marketing campaigns. Both tools can manage email campaigns, landing pages, and lead tracking. Adobe Marketo Engage is easier to use for simple email campaigns and can grow as a company’s needs grow. Oracle Eloqua is better suited for more complex marketing programs and includes an intuitive visual campaign canvas. A limitation of both tools is that they require significant resources, such as a team of developers or campaign specialists, to manage them.

"...We use reporting to monitor email performance and for attribution reporting on campaigns to better understand our ROI...." Peer review by Director in Professional Services

"...Oracle Eloqua is well suited for running campaigns, email marketing, and maintaining active/valid contacts (hard bounces and unsubscribes)...." Peer review by Contributor in Marketing

How can Adobe Marketo Engage and Oracle Eloqua optimize your Communication Management Workflow?

Adobe Marketo Engage and Oracle Eloqua are both used for sending emails, creating landing pages, and managing lead data. Marketo Engage focuses more on email marketing, providing features for automation and lead scoring, while Oracle Eloqua offers a broader range of marketing tools, including customer segmentation and website analytics. However, both have limitations, with Marketo Engage facing challenges with event management and Oracle Eloqua encountering difficulties with email sending consistency.

"...In general, the ability to automate and send emails in an intelligent manner, with analytics to review is great...." Peer review by Sarah L., Hospital & Health Care

"...The benefits of eloqua are to send mass marketing emails, but tracking and reporting is less than desirable...." Peer review by Ariel C, Global Hospitality SMB Account Executive, Information Technology and Services

How does Adobe Marketo Engage and Oracle Eloqua facilitate Lead Nurturing?

Adobe Marketo Engage and Oracle Eloqua are both used for lead nurturing. Adobe Marketo Engage focuses on creating complex lead nurturing programs and tracks campaign performance, while Oracle Eloqua excels at creating easy-to-build lead nurturing programs and scoring leads dynamically. Adobe Marketo Engage offers more versatility, including features for managing leads, sales alerts, and website personalization, but it can be complex to set up and has limitations on the frequency of email sends within nurture programs.

"...We used Marketo for lead scoring, lead routing, lead nurturing, onboarding emails for new customers and everything in between...." Peer review by Verified User, Administrator in Marketing, Internet

"...It is used to automate outbound email communications; nurture marketing qualified leads; and to score leads based on demographic and behavioral intelligence...." Peer review by Steve Keifer, CMO (Chief Marketing Officer), OpenText