Oracle Eloqua: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Oracle Eloqua
Brand: Oracle Eloqua
Rating: 4.03 (6987 reviews)

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Oracle | Integrated Cloud Applications and Platform Services

AI Powered

Oracle Eloqua Overview

Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Use Cases

Customers recommend Campaign Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Eloqua.

Other use cases:

Lead Nurturing
Generation Of New Leads
Social Media Management
Lead Management
Workflow Management
Contact List Management
Account Management

See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Eloqua.

Other priorities:

Enhance Customer Relationships
Scale Best Practices
Improve ROI
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Internal Communications
Establish Thought Leadership
Launch New Products
Improve Brand Engagement
Build Brand Awareness
Improve Stakeholder Relations
Manage Risk
Shorten Ramp Up Time
Improve Digital And Social Presence
Improve Efficiency
Improve Visibility

See all business priorities See less business priorities

Oracle Eloqua Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Eloqua works with different mediums / channels such as E-Mail. and Website.

Oracle Eloqua's features include Landing Page, Personalization, Templates, etc. and Oracle Eloqua support capabilities include Email Support, Chat Support, Phone Support, etc. also Oracle Eloqua analytics capabilities include Analytics, and Custom Reports.

Reviews

"Oracle Eloqua enabled our field marketing teams to leverage our backbone of centralized operational support from subject matter experts, powered by world-leading marketing technology, to scale a regional campaign globally and target a previously ‘ha...rd-to-reach’ audience of key influencers." - Kim Rabbitts

Oracle Eloqua, Salesforce Account Engagement (Formerly Pardot), Act-On, Adobe Marketo Engage, ActiveCampaign, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Eloqua

Top Industries

Computer Software
Financial Services
Information Technology and Services

Popular in

Enterprise
Mid Market
Large Enterprise

Oracle Eloqua is popular in Computer Software, Financial Services, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Oracle Eloqua Use Cases

Why is Oracle Eloqua the best choice for Campaign Management?

Oracle Eloqua Campaign Management provides tools for creating and managing automated marketing campaigns, tracking campaign performance, and developing customer relationships. It features a visual campaign canvas for mapping out marketing automation and a Program Builder for designing complex drip campaigns. A team of developers and campaign specialists is required to manage the platform and its programs.

"...If they're building out an automated email campaign or managing a large degree of customer contacts then I'd likely list Eloqua as a solution (although I might not recommend it above Silverpop)...." Peer review by Verified User, Account Manager in Marketing, Computer Software

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How can Oracle Eloqua enhance your Engagement Management process?

Oracle Eloqua Engagement Management enables marketers to improve customer engagement across the entire lifecycle by automating email campaigns, segmenting lists, and tracking engagement levels. Oracle Eloqua Engagement Management offers robust capabilities for complex email marketing campaigns, but may be less suitable for marketers who need a simple approach.

"...The key business problem it addresses is customer engagement across the entire lifecycle...." Peer review by Joe Rapolla, Marketing Operations Manager, Nana Wall Systems, Inc

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How can Oracle Eloqua enhance your Communication Management process?

Oracle Eloqua provides a comprehensive platform for managing communications, enabling segmentation of audiences, automated email delivery, and performance tracking. It facilitates marketing campaign orchestration, lead capture, and data integration with other systems. Eloqua's functionality extends beyond email marketing, encompassing website analytics, social media monitoring, and integration with external applications. A limitation of the system is that it can be cumbersome to navigate for simple email tasks, potentially leading to confusion and frustration.

"...We are able to support over a hundred marketing users sending emails throughout the world in a way that will ensure trackability and insight into our eMarketing efforts...." Peer review by Penny C., Marketing and Advertising

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Why is Oracle Eloqua the best choice for Lead Nurturing?

Lead nurturing is a key feature of the platform. It enables the creation of automated campaigns to nurture prospects and retain customers. Users can build and manage lead nurture programs to guide prospects through the sales funnel, track their engagement, and identify hot leads. However, the platform lacks advanced recommendation features to suggest relevant content for nurturing campaigns.

"...For example, we're able to quickly route hot leads (prioritized by Lead Scoring) to sales while nurturing leads that aren't yet ready to be promoted; we enable our sales teams via Eloqua tools integrated with SFDC to help drive context for conversations with prospects; we can effectively launch and manage multiple campaign activities across multiple teams - from "always on" nurturing to events to countless others; finally, we're able to successfully manage our data quality through automated programming and power third-party integrations with ease directly from Eloqua's user interface...." Peer review by Kristin Connell, Senior Manager, Marketing, Deltek

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Why is Oracle Eloqua the best choice for Generation Of New Leads?

Oracle Eloqua is a platform designed to generate new leads and nurture them through various stages of the sales funnel. It offers features like marketing automation, lead scoring, and campaign management. Eloqua's ability to generate leads is limited when integrating with CRM systems that rely on specific tables, such as the "prospects" table.

"...This is accomplished marketing automation of lead generation, scoring and nurturing...." Peer review by Dan Allis, Marketing Systems Manager, Thomson Reuters

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71+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Oracle Eloqua solved their Marketing Automation needs. Cuspera uses 6987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Kim Rabbitts Senior Demand Center Director Clarivate	Oracle Eloqua enabled our field marketing teams to leverage our backbone of centralized operational support from subject matter experts, powered by world-leading marketing technology, to scale a regional campaign globally and target a previously ‘hard-to-reach’ audience of key influencers. Testimonial By Kim Rabbitts
Claire Crowley Director of Brand and Marketing Victoria University	Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns. Testimonial By Claire Crowley
Eric Hansen Senior Vice President, Brand and Digital Marketing Advisor Group	With our marketing team working exclusively in Oracle Eloqua, we have visibility into all communications, audience segments, send frequency, and volume. This allows us to make data-driven decisions about our marketing campaigns as well as enhance the experience of our financial advisors and their c...ustomers. Testimonial By Eric Hansen

CUSTOMERS	TESTIMONIALS
Kim Rabbitts Senior Demand Center Director Clarivate	Oracle Eloqua enabled our field marketing teams to leverage our backbone of centralized operational support from subject matter experts, powered by world-leading marketing technology, to scale a regional campaign globally and target a previously ‘hard-to-reach’ audience of key influencers. Testimonial By Kim Rabbitts
Claire Crowley Director of Brand and Marketing Victoria University	Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns. Testimonial By Claire Crowley
Eric Hansen Senior Vice President, Brand and Digital Marketing Advisor Group	With our marketing team working exclusively in Oracle Eloqua, we have visibility into all communications, audience segments, send frequency, and volume. This allows us to make data-driven decisions about our marketing campaigns as well as enhance the experience of our financial advisors and their c...ustomers. Testimonial By Eric Hansen

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Bonnier News Publishing	Publishing	Case Study Bonnier News How Bonnier News boosts subscription growth with Oracle Eloqua Read More
Mountain View Real Estate	Real Estate	Case Study Mountain View How Mountain View increases direct sales by 5% using Oracle Eloqua Read More
Mountain View Real Estate	Real Estate	Case Study Mountain View How Mountain View increases direct sales by 5% using Oracle Eloqua Read More

Video

Oracle Eloqua - Form Spam Protection

Frequently Asked Questions(FAQ)

for Oracle Eloqua

What is Oracle Eloqua?

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

Oracle Eloqua provides marketers with intelligent campaign management, workable data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel.

Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.

What is Oracle Eloqua used for?

Oracle Eloqua is a Marketing Automation Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Campaign Management, Engagement Management and Communication Management .

What are the top features of Oracle Eloqua?

Landing page, Personalization and Templates are some of the top features of Oracle Eloqua.

Who uses Oracle Eloqua?

Oracle Eloqua is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Oracle Eloqua alternatives?

Salesforce Account Engagement (Formerly Pardot), Act-On, Adobe Marketo Engage and ActiveCampaign are popular alternatives for Oracle Eloqua.

Where is Oracle Eloqua located?

Oracle Eloqua is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.

Peers used Oracle Eloqua for campaign management and engagement management

Oracle Eloqua Competitors

More Oracle Eloqua Alternatives...

Oracle Eloqua Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.11/5 ★ Read Reviews (8)
Analytics	3.88/5 ★ Read Reviews (362)
Custom Reports	3.25/5 ★ Read Reviews (991)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.11/5 ★ Read Reviews (8)
Analytics	3.88/5 ★ Read Reviews (362)
Custom Reports	3.25/5 ★ Read Reviews (991)

Oracle Eloqua Integrations

Oracle Eloqua integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.25/5 ★

Read Reviews (253)

Data Import

3.15/5 ★

Read Reviews (763)

Software Failure Risk Guidance

for Oracle Eloqua

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Eloqua

Oracle Corporation News

Nashville Metro Government Selects Oracle Fusion Cloud Applications to Support Growing Population and Fiscal Responsibility - Quantisnow

Nashville Metro Government chooses Oracle Fusion Cloud Applications to manage population growth and fiscal responsibility.

11/12/2024 - source

Essex NHS trusts to deploy Oracle Health EPR system - UKAuthority.com

Essex NHS trusts will use Oracle Health's EPR system.

11/12/2024 - source

Nashville Metro Government Selects Oracle Fusion Cloud Applications to Support Growing Population and Fiscal Responsibility - Oracle

Nashville Metro Government chooses Oracle Fusion Cloud Applications to manage its growing population and fiscal responsibilities.

11/12/2024 - source

Oracle Corporation Feeds

Oracle Sets the Date for its Second Quarter Fiscal Year 2025 Earnings Announcement

Oracle announced the date for its second quarter fiscal year 2025 earnings release.

01/12/2024 - source

Oracle Corporation Profile

Company Name

Oracle Corporation

Company Website

https://www.oracle.com/index.html

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO

Oracle Eloqua: Use-Cases, Insights and Reviews | 2025 Cuspera

Oracle | Integrated Cloud Applications and Platform Services

Failure Risk for Oracle Eloqua ?

Oracle Eloqua Overview

Use Cases

Business Priorities

Oracle Eloqua Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Oracle Eloqua Use Cases

Why is Oracle Eloqua the best choice for Campaign Management?

How can Oracle Eloqua enhance your Engagement Management process?

How can Oracle Eloqua enhance your Communication Management process?

Why is Oracle Eloqua the best choice for Lead Nurturing?

Why is Oracle Eloqua the best choice for Generation Of New Leads?

71+ more Business Use Cases

Customer Testimonials

Case Studies

Case Study Bonnier News

Case Study Mountain View

Case Study Mountain View

Video

Oracle Eloqua - Form Spam Protection

Frequently Asked Questions(FAQ)

What is Oracle Eloqua?

What is Oracle Eloqua used for?

What are the top features of Oracle Eloqua?

Who uses Oracle Eloqua?

What are Oracle Eloqua alternatives?

Where is Oracle Eloqua located?

Peers used Oracle Eloqua for campaign management and engagement management

Oracle Eloqua Competitors

Oracle Eloqua Features

Oracle Eloqua Integrations

Datadog

Slack

idev CMS

Tonkean

Software Failure Risk Guidance

Oracle Corporation News

Nashville Metro Government Selects Oracle Fusion Cloud Applications to Support Growing Population and Fiscal Responsibility - Quantisnow

Essex NHS trusts to deploy Oracle Health EPR system - UKAuthority.com

Nashville Metro Government Selects Oracle Fusion Cloud Applications to Support Growing Population and Fiscal Responsibility - Oracle

Oracle Corporation Feeds

Oracle Sets the Date for its Second Quarter Fiscal Year 2025 Earnings Announcement

Oracle Corporation Profile

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