Oracle Eloqua Overview

Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Use Cases

Customers recommend Campaign Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Eloqua.

Other use cases:

  • Lead Nurturing
  • Generation Of New Leads
  • Social Media Management
  • Lead Management
  • Workflow Management
  • Contact List Management
  • Account Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Eloqua.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
See all business priorities See less business priorities

Oracle Eloqua Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Eloqua works with different mediums / channels such as E-Mail. and Website.

Oracle Eloqua's features include Landing Page, Personalization, Templates, etc. and Oracle Eloqua support capabilities include Email Support, Chat Support, Phone Support, etc. also Oracle Eloqua analytics capabilities include Analytics, and Custom Reports.

Reviews

"Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns." - Claire Crowley

Peer review evidence (same sources as the product rating summary)

"...Most importantly we are now able to track campaign investment all the way to revenue of four B2B organization...." Peer review by Chris Caspar, Director of Marketing, ZirMed
"...Oracle's analytics are so robust; they make delivering leads of engaged audience members so easy and streamlined...." Peer review by Contributor in Marketing
"...First Data uses Eloqua as our main email platform for all email sends across the organization...." Peer review by Manager in Marketing

Oracle Eloqua, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Eloqua

Top Industries

  • Computer Software
  • Financial Services
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Eloqua is popular in Computer Software, Financial Services, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Oracle Eloqua Customer wins, Customer success stories, Case studies

What solutions does Oracle Eloqua provide for Campaign Management?

How does Oracle Eloqua address your Engagement Management Challenges?

How efficiently Does Oracle Eloqua manage your Communication Management?

What solutions does Oracle Eloqua provide for Lead Nurturing?

What benefits does Oracle Eloqua offer for Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Oracle Eloqua solved their Marketing Automation needs. Cuspera uses 6987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Oracle Eloqua testimonial

Claire Crowley

Director of Brand and Marketing

Victoria University

Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns. Testimonial By Claire Crowley
Oracle Eloqua testimonial

Nancy Wang

Director, Digital Marketing Specialist Committee

Sinoexpo Informa Markets

Oracle Eloqua will now be our first resort for faster decision-making in any marketing effort. Testimonial By Nancy Wang
Oracle Eloqua testimonial

Michael Aho

Marketing Automation Competence Leader

Bonnier News

Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective data driven nurture strategies on a declining print m...arket going digital.

Testimonial By Michael Aho
CUSTOMERS TESTIMONIALS
Oracle Eloqua testimonial

Claire Crowley

Director of Brand and Marketing

Victoria University

Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns. Testimonial By Claire Crowley
Oracle Eloqua testimonial

Nancy Wang

Director, Digital Marketing Specialist Committee

Sinoexpo Informa Markets

Oracle Eloqua will now be our first resort for faster decision-making in any marketing effort. Testimonial By Nancy Wang
Oracle Eloqua testimonial

Michael Aho

Marketing Automation Competence Leader

Bonnier News

Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective data driven nurture strategies on a declining print m...arket going digital.

Testimonial By Michael Aho
 

U.S. Department of Defense - Defense - Very Large

Oracle Secures $7 Billion Pentagon IT Modernization Agreement

Washington, D.C., USA

Oracle has secured a $7 billion, 10-year enterprise software agreement with the U.S. Department of Defense to modernize its IT infrastructure. The contract consolidates Oracle's software licenses and... support across the Pentagon, aiming to enhance interoperability, reduce cybersecurity risks, and streamline software procurement. The deal includes Oracle's cloud-based SaaS applications and AI technology, supporting mission-critical scenarios.

Read on →
 

U.S. Department of War - Defense - Very Large

Pentagon Consolidates Oracle Software Into One $6.99B, 10-Year Contract

Arlington, USA

The U.S. Department of War awarded Oracle a $6.99 billion, 10-year contract to consolidate its on-premises software across all military branches and intelligence agencies. This sole-source contract i...s expected to save $441 million and locks out competitors for a decade, providing Oracle with a stable revenue base amid its financial challenges.

Read on →
 

U.S. Department of War - Defense - Very Large

Oracle wins $7 billion Pentagon software contract

Washington D.C., USA

Oracle secured a 10-year contract worth up to $6.99 billion from the U.S. Department of War to consolidate Oracle software licenses across military branches. The deal, part of the Enterprise Software... Initiative, includes on-premises licenses, maintenance, consulting, and SaaS offerings. It aims to streamline procurement and enhance cloud and AI capabilities, generating significant taxpayer savings.

Read on →
 

UCC Group - Restaurants - Large

Kobe, Japan

Oracle Fusion Cloud SCM and ERP helped UCC Group, Japan’s largest coffee producer, modernize its supply chain and finance systems. UCC expects to save over $20 million a year by optimizing inventory ...and reducing storage costs. The company replaced legacy systems with Oracle’s cloud applications, streamlining procurement, inventory, and planning. Oracle Integration connected UCC’s core systems and enabled centralized data management. The migration supports UCC’s business growth and global expansion.

 

Uber - Transportation/Trucking/Railroad - Very Large

San Francisco, USA

Uber uses Oracle Cloud Infrastructure to speed up innovation and cut costs. The company moved key workloads to OCI for better security, flexibility, and price. This helps Uber launch new products fas...ter and improve last-mile logistics for retail. Uber aims to boost profitability and deliver better experiences for both consumers and earners. The partnership supports Uber’s shift to a broader delivery and mobility platform.

 

TTX - Transportation/Trucking/Railroad - Large

Chicago, USA

TTX used Oracle Cloud to modernize its business processes and break down information silos. The company consolidated 14 systems into one integrated platform, streamlining SKUs from 2,600 to 740. Orac...le Fusion Cloud ERP, HCM, and SCM enabled TTX to adapt quickly during the pandemic and improve remote work. Enhanced analytics and quarterly updates helped TTX control costs and improve inventory management. TTX now benefits from better data visibility and ongoing process improvements.

Oracle Eloqua - Form Spam Protection

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Oracle Eloqua

What is Oracle Eloqua?

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

Oracle Eloqua provides marketers with intelligent campaign management, workable data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel.

Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.

What is Oracle Eloqua used for?

Oracle Eloqua is a Marketing Automation Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Campaign Management, Engagement Management and Communication Management .

What are the top features of Oracle Eloqua?

Landing page, Personalization and Templates are some of the top features of Oracle Eloqua.

Who uses Oracle Eloqua?

Oracle Eloqua is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Oracle Eloqua alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison and Omnisend are popular alternatives for Oracle Eloqua.

Where is Oracle Eloqua located?

Oracle Eloqua is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Eloqua for campaign management and engagement management

Oracle Eloqua Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)

Oracle Eloqua Integrations

Oracle Eloqua integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

?

for Oracle Eloqua

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Eloqua

Oracle Corporation News

Partnership

Oracle and AWS Deepen Strategic Collaboration as Enterprise Adoption of Oracle AI Database@AWS Accelerates

Oracle and AWS have expanded their strategic collaboration to enhance the Oracle AI Database@AWS, now available in 22 AWS Regions. This partnership accelerates customer migration and adoption, offering new capabilities like Oracle Exadata Database Service on Exascale Infrastructure. Enterprises such as CJ Olive Young and Kobalt Music Group are leveraging the service for critical workloads, benefiting from integrated AWS analytics and AI services.

Partnership

Quantinuum and Oracle Partner to Accelerate Hybrid Quantum Compute Adoption on Oracle Cloud Infrastructure

Oracle and Quantinuum have formed a strategic partnership to integrate Quantinuum's Helios quantum computer into Oracle Cloud Infrastructure (OCI). This collaboration aims to advance hybrid quantum-AI computing for enterprise, academic, and research applications. The partnership will enable OCI customers to access Helios for complex workloads, enhancing computing efficiency and energy use.

Product

Oracle Health’s AI-Powered Patient Portal Now Generally Available

Oracle Health has launched its AI-powered Patient Portal, now generally available in the U.S., integrating with Oracle Health EHR. The portal offers patients easy access to medical records, plain-language explanations of health data, and self-service tools for managing care, enhancing patient engagement and reducing administrative burdens on healthcare providers.

Product

Oracle APEX AI Application Generator: Bringing AI to Enterprise App ...

Oracle has launched the APEX AI Application Generator, now available in OCI on Autonomous AI Database Serverless as part of Oracle APEX 26.1. This tool uses APEXlang, a new Application Definition Language, to enable AI-driven enterprise application development. It focuses on generating application definitions rather than implementation code, enhancing security and maintainability.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO