Oracle Eloqua Overview

Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Use Cases

Customers recommend Campaign Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Eloqua.

Other use cases:

  • Lead Nurturing
  • Generation Of New Leads
  • Social Media Management
  • Lead Management
  • Workflow Management
  • Contact List Management
  • Account Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Eloqua.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
See all business priorities See less business priorities

Oracle Eloqua Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Eloqua works with different mediums / channels such as E-Mail. and Website.

Oracle Eloqua's features include Landing Page, Personalization, Templates, etc. and Oracle Eloqua support capabilities include Email Support, Chat Support, Phone Support, etc. also Oracle Eloqua analytics capabilities include Analytics, and Custom Reports.

Reviews

"Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns." - Claire Crowley

Peer review evidence (same sources as the product rating summary)

"...Really like Eloqua's approach to Drip Campaign management, Forms / Landing pages and the ability to import and export data easily...." Peer review by Administrator
"...Eloqua's AppCloud is a game-changer - we're able to take the power of Eloqua and amplify it in terms of video marketing, event management, interactive content, appending data - the list goes on and on......" Peer review by Kristin Connell, Senior Manager, Marketing, Deltek
"...If you are sending mass emails on a daily basis, I highly recommend Eloqua to any marketer...." Peer review by Employee in Marketing

Oracle Eloqua, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Eloqua

Top Industries

  • Computer Software
  • Financial Services
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Eloqua is popular in Computer Software, Financial Services, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Oracle Eloqua Customer wins, Customer success stories, Case studies

How can Oracle Eloqua enhance your Campaign Management process?

How efficiently Does Oracle Eloqua manage your Engagement Management?

What solutions does Oracle Eloqua provide for Communication Management?

Why is Oracle Eloqua the best choice for Lead Nurturing?

Why is Oracle Eloqua the best choice for Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Oracle Eloqua solved their Marketing Automation needs. Cuspera uses 6987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Oracle Eloqua testimonial

Claire Crowley

Director of Brand and Marketing

Victoria University

Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns. Testimonial By Claire Crowley
Oracle Eloqua testimonial

Nancy Wang

Director, Digital Marketing Specialist Committee

Sinoexpo Informa Markets

Oracle Eloqua will now be our first resort for faster decision-making in any marketing effort. Testimonial By Nancy Wang
Oracle Eloqua testimonial

Derek Weber

Director of Marketing Operations

First Tech Federal Credit Union

Oracle Eloqua’s advantage lies in its ability to process the volume of emails we require as well as the different amounts and types of communications that we send, which can all be personalized and customized. I don't know where we would be without that type of capacity and capability. Testimonial By Derek Weber
CUSTOMERS TESTIMONIALS
Oracle Eloqua testimonial

Claire Crowley

Director of Brand and Marketing

Victoria University

Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns. Testimonial By Claire Crowley
Oracle Eloqua testimonial

Nancy Wang

Director, Digital Marketing Specialist Committee

Sinoexpo Informa Markets

Oracle Eloqua will now be our first resort for faster decision-making in any marketing effort. Testimonial By Nancy Wang
Oracle Eloqua testimonial

Derek Weber

Director of Marketing Operations

First Tech Federal Credit Union

Oracle Eloqua’s advantage lies in its ability to process the volume of emails we require as well as the different amounts and types of communications that we send, which can all be personalized and customized. I don't know where we would be without that type of capacity and capability. Testimonial By Derek Weber
 

Oracle is supporting the Africa Clinical Research Network (ACRN) by providing its clinical trial and safety applications to advance clinical research in Africa. The collaboration has launched the PRO...TECT-Africa trial, focusing on pre-eclampsia in pregnant women. Oracle's cloud platform aims to enhance trial efficiency and safety, contributing to equitable medical innovation across the continent.

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Oracle supports Africa clinical trial network's first study

Oracle is supporting the Africa Clinical Trial Network's inaugural study by providing its technology solutions to enhance trial management and data analysis.

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The Department of War Announces Agreement with Oracle to Deploy AI ...

Oracle has entered into an agreement with the Department of War to deploy advanced AI capabilities on classified cloud networks. This collaboration aims to enhance the U.S. military's AI-first strate...gy, improving decision-making and operational capabilities. Oracle's AI strategy emphasizes openness and interoperability, allowing the Department to adopt cutting-edge AI innovations while maintaining data control.

Read on →
 

JVCKENWOOD - Consumer Electronics - Large

Yokohama, Japan

JVCKENWOOD used Oracle Cloud ERP and Cloud EPM to modernize its accounting and business processes. The company automated manual tasks and improved data accuracy. Management now makes better decisions... with consolidated data. Sales and inventory forecasts are linked to a central system. JVCKENWOOD reduced costs and removed inefficiencies with Oracle's cloud solutions.

 

Karuna Trust - Non Profit Organization Management - Large

Bengaluru, India

Oracle Health helped Karuna Trust digitize over 35 primary health centers in India. The Cerner Millennium EHR enabled staff to maintain electronic health records and streamline patient triage. During... COVID-19, clinics used digital forms to identify and manage high-risk patients, minimizing cross-contamination. The CovSAFE app supported door-to-door screening and telehealth, improving early detection and follow-up. Karuna Trust's PHCs became role models for digital healthcare in rural India.

 

Johnson Controls - Manufacturing - Very Large

Cork, Ireland

Johnson Controls used Oracle Cloud Applications to unify its global operations. The company replaced 150 ERP systems with a single Oracle Cloud ERP platform. This move improved financial visibility a...nd made budgeting and forecasting easier. Oracle Cloud SCM helped Johnson Controls manage suppliers and automate invoice processing. Oracle Service enabled faster job completion and better customer service. The company also reduced its carbon footprint by moving away from legacy systems.

Oracle Eloqua - Form Spam Protection

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Frequently Asked Questions(FAQ)

for Oracle Eloqua

What is Oracle Eloqua?

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

Oracle Eloqua provides marketers with intelligent campaign management, workable data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel.

Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.

What is Oracle Eloqua used for?

Oracle Eloqua is a Marketing Automation Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Campaign Management, Engagement Management and Communication Management .

What are the top features of Oracle Eloqua?

Landing page, Personalization and Templates are some of the top features of Oracle Eloqua.

Who uses Oracle Eloqua?

Oracle Eloqua is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Oracle Eloqua alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison and Omnisend are popular alternatives for Oracle Eloqua.

Where is Oracle Eloqua located?

Oracle Eloqua is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Eloqua for campaign management and engagement management

Oracle Eloqua Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)

Oracle Eloqua Integrations

Oracle Eloqua integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

?

for Oracle Eloqua

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Eloqua

Oracle Corporation News

Partnership

Introducing Cloudflare@Oracle Cloud Infrastructure: Supercharge Applications and AI Workloads on OCI

Oracle and Cloudflare have partnered to enhance application performance and AI workloads on Oracle Cloud Infrastructure (OCI). This collaboration integrates Cloudflare's network capabilities with OCI's cloud services, aiming to improve speed, security, and reliability for enterprise applications and AI solutions.

Awards

Oracle Achieves 11th Consecutive Year as Leader in Gartner Magic ...

Oracle has been recognized as a leader in the 2026 Gartner Magic Quadrant for Warehouse Management Systems for the 11th consecutive year. This accolade highlights Oracle Fusion Cloud Warehouse Management's capabilities, including AI-driven efficiency, real-time inventory visibility, and advanced automation. These features help businesses improve operational efficiency, reduce costs, and enhance customer satisfaction.

Awards

Oracle named Gartner warehouse leader for 11th year

Oracle has been named a Leader in the 2026 Gartner Magic Quadrant for Warehouse Management Systems for the 11th consecutive year. The recognition highlights Oracle Fusion Cloud Warehouse Management's AI-powered fulfillment, real-time inventory visibility, and advanced warehouse automation capabilities, which enhance operational efficiency and decision-making for warehouse teams.

Product

Graal Commercial Support Entitlements for Oracle Database Products

Oracle announces Graal commercial support entitlements for its database products, enhancing performance and integration capabilities for enterprise users.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO