Guiding you to choose between Adobe Marketo Engage vs. Salesforce Account Engagement (Formerly Pardot): 2024

Comparison Summary

Adobe Marketo Engage: Adobe Marketo Engage is a marketing automation software designed for B2B marketers to manage lead generation and customer engagement across complex buying journeys. Key features include campaign automation, account insights, AI-driven targeting, and CRM integrations.

Salesforce Account Engagement (Formerly Pardot): Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Adobe Marketo Engage for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Adobe Marketo Engage and Salesforce Account Engagement (Formerly Pardot): Customer Satisfaction Data

Most deployed common Use Cases for Adobe Marketo Engage and Salesforce Account Engagement (Formerly Pardot)

How does Adobe Marketo Engage and Salesforce Account Engagement (Formerly Pardot) facilitate Engagement Management?

Adobe Marketo Engage and Salesforce Account Engagement Formerly Pardot both help companies track and manage customer engagement. Both tools offer email marketing features, including sending targeted emails, tracking engagement rates, and creating nurturing programs. Adobe Marketo Engage provides more extensive features for creating complex engagement programs, while Salesforce Account Engagement Formerly Pardot focuses on real-time engagement alerts and tracking website activity. However, both tools have limitations, including a lack of robust mobile responsive email templates.

"...Other uses include: landing page creation, sales leads and follow-ups, reporting, email marketing, etc...." Peer review by Jacob Wild, Revenue Team Lead, Etumos

"...Engagement Studio is a great tool to setup your nurture email program or create custom automation flows...." Peer review by Skyler N, CRM & Marketing Automation Strtegist

How can Adobe Marketo Engage and Salesforce Account Engagement (Formerly Pardot) enhance your Campaign Management process?

Adobe Marketo Engage and Salesforce Account Engagement formerly Pardot both manage marketing campaigns, including email, landing pages, and forms. Marketo focuses on more detailed campaign building and tracking, while Salesforce Account Engagement emphasizes integrated campaign management and reporting. Marketo is better suited for companies with complex marketing automation needs, while Salesforce Account Engagement is better for organizations needing simpler campaign management and reporting. Both tools have limitations in managing campaigns with Salesforce custom objects.

"...This allows us to be consistent in how we report on campaign success metrics...." Peer review by Thomas Rosen, Director of Marketing Operations, Schoology

"...We use Pardot for email marketing campaigns, for tracking and reporting click through and web site page views as well as for on-line registrations...." Peer review by Geoff Talbot, Vice President - Member Services Group, Sourcing Interests Group

How efficiently Does Adobe Marketo Engage and Salesforce Account Engagement (Formerly Pardot) manage your Communication Management?

Adobe Marketo Engage and Salesforce Account Engagement Formerly Pardot are similar in that both tools are used to send emails and manage lead generation. However, Adobe Marketo Engage focuses on comprehensive marketing automation, while Salesforce Account Engagement Formerly Pardot specializes in automating email messaging and tracking interactions. Adobe Marketo Engage has limitations in event management, while Salesforce Account Engagement Formerly Pardot may not track emails consistently.

"...Marketo is good for sending emails to a very specific set of users and tracking results...." Peer review by Wendelin Dunlap, Digital Communications Professional, University of Washington

"...Email automations can be regulated based on logic which means we can send specific emails to people based on behaviors...." Peer review by Employee in Marketing

Adobe Marketo Engage in Action: Unique Use Cases

How efficiently Does Adobe Marketo Engage manage your Lead Management?

What makes Adobe Marketo Engage ideal for Lead Nurturing?

Salesforce Account Engagement (Formerly Pardot) in Action: Unique Use Cases

How can Salesforce Account Engagement (Formerly Pardot) enhance your Drip Marketing process?

What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Generation Of New Leads?

Adobe Marketo Engage

4.2

AI Powered

Salesforce Account Engagement (Formerly Pardot)

4.1

AI Powered

About

Marketing Automation Software for lead management and B2B marketers

Marketing Cloud Account Engagement with marketing and sales alignment

Age

1982

1999

Financials

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Guiding you to choose between Adobe Marketo Engage vs. Salesforce Account Engagement (Formerly Pardot): 2024

Comparison Summary

Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Adobe Marketo Engage for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Adobe Marketo Engage and Salesforce Account Engagement (Formerly Pardot): Customer Satisfaction Data

Most deployed common Use Cases for Adobe Marketo Engage and Salesforce Account Engagement (Formerly Pardot)

How does Adobe Marketo Engage and Salesforce Account Engagement (Formerly Pardot) facilitate Engagement Management?

How can Adobe Marketo Engage and Salesforce Account Engagement (Formerly Pardot) enhance your Campaign Management process?

How efficiently Does Adobe Marketo Engage and Salesforce Account Engagement (Formerly Pardot) manage your Communication Management?

Adobe Marketo Engage in Action: Unique Use Cases

How efficiently Does Adobe Marketo Engage manage your Lead Management?

What makes Adobe Marketo Engage ideal for Lead Nurturing?

Salesforce Account Engagement (Formerly Pardot) in Action: Unique Use Cases

How can Salesforce Account Engagement (Formerly Pardot) enhance your Drip Marketing process?

What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Generation Of New Leads?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Get a personalised risk report for Adobe Marketo Engage

Get a personalised risk report for Salesforce Account Engagement (Formerly Pardot)

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.