Comparison Summary
This comparison report of Adobe Marketo Engage vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 37916 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and SAP Emarsys Customer Engagement
Adobe Marketo Engage, SAP Emarsys Customer Engagement, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.
"Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. " - Ari Sheinkin
"We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our... communication going out by bringing in data. " - Markus Hatzelmann
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than SAP Emarsys Customer Engagement for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Personalized omnichannel experiences that the customers deserve
Age
1982
2000
Financials
SERIES A
SERIES B
Business Need
Total Processes
(we found evidences for)
140
66
Total Goals
(we found evidences for)
19
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
-
Scale best practices
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Establish thought leadership
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Improve ROI
-
Increase sales & revenue
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Enhance customer relationships
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Grow market share
-
Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
-
Improve internal communications
-
Improve brand engagement
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Launch new products
-
Improve efficiency
-
Improve stakeholder relations
-
Increase customer life time value
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Improve visibility
-
Improve consistency
-
Shorten ramp up time
- See 16 more
-
Enhance customer relationships
-
Increase sales & revenue
-
Acquire customers
-
Increase customer life time value
-
Scale best practices
-
Improve ROI
-
Increase average basket value
-
Improve digital and social presence
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Improve consistency
-
Build brand awareness
-
Grow market share
-
Improve internal communications
- See 11 more
Top Channels
Channels Used
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omnichannel
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e-mail
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mobile
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social media
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text SMS
-
website
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offline
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newsletter
-
point of sale
-
Facebook
-
promotions
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video
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phone calls
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mobile app
-
games
-
channel partners
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LinkedIn
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mass media
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television
-
events
-
trade shows
-
display advertisement
-
user generated content
-
blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
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omnichannel
-
e-mail
-
mobile
-
social media
-
text SMS
-
website
-
offline
-
newsletter
-
point of sale
-
Facebook
-
promotions
-
video
-
phone calls
-
mobile app
-
games
-
channel partners
-
LinkedIn
-
mass media
-
television
-
events
-
trade shows
-
display advertisement
-
user generated content
-
blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
