SAP Emarsys Customer Engagement Overview

SAP Emarsys addresses the challenge of personalized marketing by facilitating genuine one-to-one interactions between marketers and consumers. This omnichannel customer engagement platform empowers marketers to create tailored experiences across multiple channels, enhancing customer loyalty and lifetime value. By leveraging its award-winning technology, businesses can accelerate outcomes through personalized engagement strategies. Emarsys stands out with its ability to seamlessly integrate marketing efforts, ensuring consistent and meaningful consumer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Communication Management, as the business use cases that they have been most satisfied with while using SAP Emarsys Customer Engagement.

Other use cases:

  • Digital Marketing
  • Campaign Management
  • Social Media Management
  • Segmentation And Targeting
  • Personalized Marketing
  • Helpdesk Management
  • Lifetime Value Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using SAP Emarsys Customer Engagement.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Build Brand Awareness
  • Grow Market Share
  • Improve Internal Communications
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SAP Emarsys Customer Engagement Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Emarsys Customer Engagement works with different mediums / channels such as Omnichannel. and E-Mail.

SAP Emarsys Customer Engagement's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and SAP Emarsys Customer Engagement support capabilities include Email Support, AI Powered, Phone Support, etc. also SAP Emarsys Customer Engagement analytics capabilities include Analytics, and Custom Reports.

Reviews

"We talked about Emarsys‘ willingness to help train and be there to answer questions, but it‘s also just a vibe. We wanted to make sure that we found an ESP partner that truly was supportive and looking to help us create the best email experience for... our brands and consumers in a very non-salesman-like way." - Paige Farrow

SAP Emarsys Customer Engagement, Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.

Popular Business Setting

for SAP Emarsys Customer Engagement

Top Industries

  • Apparel & Fashion
  • Restaurants
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Small Business

SAP Emarsys Customer Engagement is popular in Apparel & Fashion, Restaurants, and Retail and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on SAP Emarsys Customer Engagement Use Cases

How can SAP Emarsys Customer Engagement enhance your Engagement Management process?

How does SAP Emarsys Customer Engagement facilitate Loyalty Management?

Why is SAP Emarsys Customer Engagement the best choice for Communication Management?

How can SAP Emarsys Customer Engagement enhance your Digital Marketing process?

What benefits does SAP Emarsys Customer Engagement offer for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well SAP Emarsys Customer Engagement solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Paige Farrow

Senior Director of Marketing

Char-Broil
We talked about Emarsys‘ willingness to help train and be there to answer questions, but it‘s also just a vibe. We wanted to make sure that we found an ESP partner that truly was supportive and looking to help us create the best email experience for our brands and consumers in a very non-salesman-l...ike way.

Testimonial By Paige Farrow
SAP Emarsys Customer Engagement testimonial

Florian Menge

Senior CRM Manager

Contorion
In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty. Testimonial By Florian Menge
SAP Emarsys Customer Engagement testimonial

STUDIOS MERCURYA

co-founder

Lancaster Paris
LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes hand in hand with the prestige of the brand. Testimonial By STUDIOS MERCURYA
CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Paige Farrow

Senior Director of Marketing

Char-Broil
We talked about Emarsys‘ willingness to help train and be there to answer questions, but it‘s also just a vibe. We wanted to make sure that we found an ESP partner that truly was supportive and looking to help us create the best email experience for our brands and consumers in a very non-salesman-l...ike way.

Testimonial By Paige Farrow
SAP Emarsys Customer Engagement testimonial

Florian Menge

Senior CRM Manager

Contorion
In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty. Testimonial By Florian Menge
SAP Emarsys Customer Engagement testimonial

STUDIOS MERCURYA

co-founder

Lancaster Paris
LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes hand in hand with the prestige of the brand. Testimonial By STUDIOS MERCURYA

Case Studies

Retail

CASE STUDY ALDO Group Inc.

SAP Emarsys, SAP Commerce Cloud, and SAP Customer Activity Repository helped ALDO Group Inc. unify their e-commerce and in-store systems. ALDO wanted to better retain customers, improve shopping expe...riences, and connect data from stores and online. The company integrated customer behavior and preference data into one system. This allowed for better product recommendations and improved stock management. ALDO now delivers more personalized experiences and maximizes customer loyalty.

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Retail

CASE STUDY Nike Hong Kong

SAP Emarsys helped Nike Hong Kong deliver personalized 1:1 customer engagement. Nike HK used AI-powered segmentation and automation to target customers by lifecycle stage. They launched over 10 lifec...ycle campaigns in the first year. Website visits increased by 33%. Revenue from automation grew by 110%. Average order value rose by 28% in 90 days. Nike HK improved purchase rates by 8% with better targeting.

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Consumer Goods

CASE STUDY Ferrara

SAP Emarsys helped Ferrara improve customer engagement with a modern omnichannel strategy. Ferrara used SAP Customer Identity Access Management, SAP Customer Data Platform, and SAP Emarsys to build u...nified customer profiles and enable personalized marketing. The company saw a 59% increase in contactable customers. Email campaign open rates were 10-20% above the industry average. Ferrara now delivers better digital experiences and builds stronger relationships with fans of its brands.

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CASE STUDY Sharks Sports & Entertainment (SSE)

SAP Business Technology Platform and SAP Datasphere helped Sharks Sports & Entertainment connect data from ticketing, parking, food, retail, and staffing. SSE wanted to improve fan engagement, retent...ion, and loyalty. They needed a single source of truth for all fan and business data. With SAP, they reached an 87% season ticket renewal rate, beating the industry standard. Campaigns saw a 75% open rate and a 28% click rate, showing strong fan interaction.

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Consumer Electronics

CASE STUDY Versuni Netherlands B.V.

SAP Emarsys helped Versuni Netherlands B.V. improve the B2B order experience. Versuni wanted to boost customer loyalty and make ordering easier for retail partners. They used SAP Commerce Cloud to bu...ild a self-service portal and SAP Customer Identity and Access Management for B2B to manage consent and profiles. SAP Emarsys Customer Engagement let Versuni personalize the app experience and connect data across channels. Now, Versuni offers a better, more digital experience for its B2B and consumer customers.

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CASE STUDY Sharks Sports & Entertainment (San Jose Sharks)

SAP Emarsys helped Sharks Sports & Entertainment boost fan engagement and loyalty. The company faced challenges with data silos and needed a single source of truth. They used SAP Business Technology ...Platform and SAP Datasphere to unify data across ticketing, parking, food, retail, and staff management. SAP Customer Data Platform and SAP Emarsys enabled personalized campaigns. Results included an 87% season ticket renewal rate, a 75% email open rate, and a 28% click-through rate, all above industry standards.

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SAP Emarsys Customer Engagement Services

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Frequently Asked Questions(FAQ)

for SAP Emarsys Customer Engagement

What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.

It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.

Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.

What is SAP Emarsys Customer Engagement used for?

SAP Emarsys Customer Engagement is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Communication Management .

What are the top features of SAP Emarsys Customer Engagement?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of SAP Emarsys Customer Engagement.

Who uses SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is used by Apparel & Fashion, Restaurants and Retail among other industries.

What are SAP Emarsys Customer Engagement alternatives?

Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform and Omnisend are popular alternatives for SAP Emarsys Customer Engagement.

Where is SAP Emarsys Customer Engagement located?

SAP Emarsys Customer Engagement is headquartered at 10 W Market St., Suite 1350 Indianapolis, IN 46204 United States.
lightning

Peers used SAP Emarsys Customer Engagement for engagement management and loyalty management

SAP Emarsys Customer Engagement Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (55)
Analytics

4.48/5 ★

Read Reviews (96)
Custom Reports

3.51/5 ★

Read Reviews (157)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (55)
Analytics

4.48/5 ★

Read Reviews (96)
Custom Reports

3.51/5 ★

Read Reviews (157)

SAP Emarsys Customer Engagement Integrations

SAP Emarsys Customer Engagement integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.63/5 ★

Read Reviews (75)
Data Export

2.96/5 ★

Read Reviews (22)

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MongoDB

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for SAP Emarsys Customer Engagement

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Emarsys Customer Engagement

Emarsys North America, Inc. News

Customer

Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation | SAP Emarsys

Gibson achieved a 120% increase in email revenue and doubled email engagement by adopting the SAP Emarsys Customer Engagement platform. This shift towards personalized customer experiences has significantly boosted Gibson's direct-to-consumer retail efforts. The integration of email, mobile, apps, and in-store channels has enhanced customer interactions, contributing to Gibson's success in building lasting customer loyalty.

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Customer

Gibson doubles email engagement and grows email revenue by 120 % by rocking personalisation

Gibson achieved a 120% increase in email revenue and doubled email engagement by utilizing the SAP Emarsys Customer Engagement platform for enhanced personalization. This shift supports Gibson's direct-to-consumer strategy, integrating email, mobile, and app channels to create personalized customer interactions. The brand's focus on digital engagement, including experiential retail sites and a new loyalty program, underscores its commitment to nurturing customer relationships.

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Product

SAP Emarsys Q2 2025 Product Release

SAP Emarsys has launched new AI-driven tools as part of its latest platform update. These enhancements include advanced personalization, predictive analytics, and automation features designed to improve omnichannel customer engagement. The update aims to help brands deliver targeted marketing campaigns, increase customer retention, and drive revenue growth in competitive digital commerce environments.

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Customer

SAP Emarsys Powers Engagement For Customer Experience At Sapphire 2025

SAP Emarsys Powers Engagement For Customer Experience At Sapphire 2025

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Emarsys North America, Inc. Profile

Company Name

Emarsys North America, Inc.

Company Website

https://emarsys.com/

Year Founded

2000

HQ Location

10 W Market St., Suite 1350 Indianapolis, IN 46204 United States

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES B