SAP Emarsys Customer Engagement Overview

SAP Emarsys addresses the challenge of personalized marketing by facilitating genuine one-to-one interactions between marketers and consumers. This omnichannel customer engagement platform empowers marketers to create tailored experiences across multiple channels, enhancing customer loyalty and lifetime value. By leveraging its award-winning technology, businesses can accelerate outcomes through personalized engagement strategies. Emarsys stands out with its ability to seamlessly integrate marketing efforts, ensuring consistent and meaningful consumer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Communication Management, as the business use cases that they have been most satisfied with while using SAP Emarsys Customer Engagement.

Other use cases:

  • Digital Marketing
  • Campaign Management
  • Social Media Management
  • Segmentation And Targeting
  • Personalized Marketing
  • Helpdesk Management
  • Lifetime Value Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using SAP Emarsys Customer Engagement.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Build Brand Awareness
  • Grow Market Share
  • Improve Internal Communications
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SAP Emarsys Customer Engagement Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Emarsys Customer Engagement works with different mediums / channels such as Omnichannel. and E-Mail.

SAP Emarsys Customer Engagement's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and SAP Emarsys Customer Engagement support capabilities include Email Support, AI Powered, Phone Support, etc. also SAP Emarsys Customer Engagement analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right ...message at the right time via the right channel is paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers." - Catriona Woodward

SAP Emarsys Customer Engagement, Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.

Popular Business Setting

for SAP Emarsys Customer Engagement

Top Industries

  • Apparel & Fashion
  • Restaurants
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Small Business

SAP Emarsys Customer Engagement is popular in Apparel & Fashion, Restaurants, and Retail and is widely used by Enterprise, Mid Market, and Small Business.

SAP Emarsys Customer Engagement Customer wins, Customer success stories, Case studies

What solutions does SAP Emarsys Customer Engagement provide for Engagement Management?

How does SAP Emarsys Customer Engagement address your Loyalty Management Challenges?

How can SAP Emarsys Customer Engagement enhance your Communication Management process?

How efficiently Does SAP Emarsys Customer Engagement manage your Digital Marketing?

What Are the key features of SAP Emarsys Customer Engagement for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well SAP Emarsys Customer Engagement solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Catriona Woodward

Head of Digital Marketing

Pizza Hut

Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right message at the right time via the right channel is... paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers.

Testimonial By Catriona Woodward
SAP Emarsys Customer Engagement testimonial

Isabelle Zhou

Head of Growth

Love, Bonito

Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys. Beyond that, the product recommendation capability from Emarsys is ve...ry robust in generating personalized recommendations for our online visitors, resulting in a 3x higher conversion rate from Emarsys-powered recommendations.

Testimonial By Isabelle Zhou
SAP Emarsys Customer Engagement testimonial

Scott Jonsmyth-Clarke

Group CRM & Digital Communications Manager

Sally Europe

Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-s...tore… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?

Testimonial By Scott Jonsmyth-Clarke
CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Catriona Woodward

Head of Digital Marketing

Pizza Hut

Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right message at the right time via the right channel is... paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers.

Testimonial By Catriona Woodward
SAP Emarsys Customer Engagement testimonial

Isabelle Zhou

Head of Growth

Love, Bonito

Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys. Beyond that, the product recommendation capability from Emarsys is ve...ry robust in generating personalized recommendations for our online visitors, resulting in a 3x higher conversion rate from Emarsys-powered recommendations.

Testimonial By Isabelle Zhou
SAP Emarsys Customer Engagement testimonial

Scott Jonsmyth-Clarke

Group CRM & Digital Communications Manager

Sally Europe

Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-s...tore… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?

Testimonial By Scott Jonsmyth-Clarke
 

SAP Emarsys research: values driven Generation Z to prioritise ethical shopping this Black Friday - Retail Technology Innovation Hub

SAP Emarsys research indicates that 51% of UK Gen Z shoppers will prioritize brands reflecting their values this Black Friday, with 19% willing to pay more for ethical alignment. The study highlights... the importance of AI in creating personalized customer experiences. Mizuno, a sports brand, partnered with SAP Emarsys to enhance customer engagement, resulting in significant increases in active customers and revenue.

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Gibson doubles email engagement and grows email revenue by 120 % by rocking personalisation

Gibson achieved a 120% increase in email revenue and doubled email engagement by utilizing the SAP Emarsys Customer Engagement platform for enhanced personalization. This shift supports Gibson's dire...ct-to-consumer strategy, integrating email, mobile, and app channels to create personalized customer interactions. The brand's focus on digital engagement, including experiential retail sites and a new loyalty program, underscores its commitment to nurturing customer relationships.

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Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation | SAP Emarsys

Gibson achieved a 120% increase in email revenue and doubled email engagement by adopting the SAP Emarsys Customer Engagement platform. This shift towards personalized customer experiences has signif...icantly boosted Gibson's direct-to-consumer retail efforts. The integration of email, mobile, apps, and in-store channels has enhanced customer interactions, contributing to Gibson's success in building lasting customer loyalty.

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PatPat - Retail - Retail

PatPat used SAP Engagement Cloud to connect customer data and automate omnichannel marketing. They improved email deliverability from 60% to over 99%. Revenue doubled after implementing automated cam...paigns and targeted segmentation. Campaign automation drove 42.5% of revenue and average order value rose by 33%. Monthly opt-ins increased by 20%. PatPat now reaches customers across email, SMS, web push, and app push channels.

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Ferrara - Consumer Goods - Consumer Goods

Ferrara used SAP Engagement Cloud and SAP Customer Data Platform to improve customer engagement. They unified customer data across 10 brands and created personalized marketing campaigns. Email open r...ates increased to 20–30%, which is 10–20% above the industry average. Ferrara now segments audiences more precisely and tests personalized content. The company respects privacy laws while building stronger relationships with candy fans.

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Krispy Kreme - Food & Beverages - food & beverages

Krispy Kreme wanted to improve its digital presence and unify its customer experience across in-store and online channels. The company faced challenges with siloed customer data, limited resources, a...nd a lack of an omnichannel view. Krispy Kreme used SAP Emarsys to centralize customer data and automate marketing programs. This helped them create a seamless experience for customers. As a result, they saw a 53% increase in leads, 70% year-over-year growth in website clicks, and a 19% increase in revenue from digital efforts.

Read on →

SAP Emarsys Customer Engagement Services

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Frequently Asked Questions(FAQ)

for SAP Emarsys Customer Engagement

What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.

It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.

Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.

What is SAP Emarsys Customer Engagement used for?

SAP Emarsys Customer Engagement is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Communication Management .

What are the top features of SAP Emarsys Customer Engagement?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of SAP Emarsys Customer Engagement.

Who uses SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is used by Apparel & Fashion, Restaurants and Retail among other industries.

What are SAP Emarsys Customer Engagement alternatives?

Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform and Omnisend are popular alternatives for SAP Emarsys Customer Engagement.

Where is SAP Emarsys Customer Engagement located?

SAP Emarsys Customer Engagement is headquartered at 10 W Market St., Suite 1350 Indianapolis, IN 46204 United States.
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Peers used SAP Emarsys Customer Engagement for engagement management and loyalty management

SAP Emarsys Customer Engagement Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (55)
Analytics

4.48/5

Read Reviews (96)
Custom Reports

3.51/5

Read Reviews (157)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (55)
Analytics

4.48/5

Read Reviews (96)
Custom Reports

3.51/5

Read Reviews (157)

SAP Emarsys Customer Engagement Integrations

SAP Emarsys Customer Engagement integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

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for SAP Emarsys Customer Engagement

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Emarsys Customer Engagement

Emarsys North America, Inc. News

Product

SAP Renames Emarsys to SAP Engagement Cloud: A New Era of Enterprise ...

SAP has rebranded its Emarsys solution to SAP Engagement Cloud, marking a strategic shift towards integrating customer engagement into enterprise operations. This rebranding, effective February 19, 2026, aims to leverage AI-driven insights for personalized customer experiences. The new SAP Engagement Cloud, enterprise edition, offers enhanced governance and control for organizations operating across multiple regions and brands.

Company

SAP Renames Emarsys as Engagement Cloud * Science and Technology Times

SAP has rebranded its Emarsys platform as SAP Engagement Cloud, reflecting a strategic shift to integrate customer engagement across enterprise systems. The platform retains its marketing automation features but now emphasizes cross-departmental collaboration and AI-driven personalization. A new enterprise edition targets large organizations, offering enhanced governance and control features. The enterprise edition will be available starting February 19, 2026.

Product

SAP benennt Emarsys-Lsung in SAP Engagement Cloud um

SAP has rebranded its Emarsys solution as SAP Engagement Cloud to enhance integration within its portfolio, aligning with its strategy to position customer engagement as a core function. The rebranding, effective from February 19, 2026, retains existing features and introduces an Enterprise Edition aimed at organizations managing multiple brands or regions, offering advanced management and data control capabilities.

Company

SAP renames Emarsys SAP Engagement Cloud

SAP has rebranded its Emarsys tool as SAP Engagement Cloud, introducing an "enterprise edition" with enhanced admin and governance features. This move aligns Emarsys with SAP's other customer experience applications, integrating it more deeply into SAP's cloud platform. The rebranding supports SAP's strategy to modernize its engagement tools, enhancing AI governance and enabling seamless integration of supply chain data into customer interactions.

Emarsys North America, Inc. Profile

Company Name

Emarsys North America, Inc.

Company Website

https://emarsys.com/

Year Founded

2000

HQ Location

10 W Market St., Suite 1350 Indianapolis, IN 46204 United States

Employees

501-1000

Social

Financials

SERIES B