SAP Emarsys Customer Engagement Overview

Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Communication Management, as the business use cases that they have been most satisfied with while using SAP Emarsys Customer Engagement.

Other use cases:

  • Digital Marketing
  • Campaign Management
  • Social Media Management
  • Segmentation And Targeting
  • Personalized Marketing
  • Helpdesk Management
  • Lifetime Value Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using SAP Emarsys Customer Engagement.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Build Brand Awareness
  • Grow Market Share
  • Improve Internal Communications
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SAP Emarsys Customer Engagement Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Emarsys Customer Engagement works with different mediums / channels such as Omnichannel. and E-Mail.

SAP Emarsys Customer Engagement's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and SAP Emarsys Customer Engagement support capabilities include Email Support, AI Powered, Phone Support, etc. also SAP Emarsys Customer Engagement analytics capabilities include Analytics, and Custom Reports.

Reviews

"Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys. Beyond that, the pr...oduct recommendation capability from Emarsys is very robust in generating personalized recommendations for our online visitors, resulting in a 3x higher conversion rate from Emarsys-powered recommendations." - Isabelle Zhou

SAP Emarsys Customer Engagement, Listrak, Cordial Platform, Experiture Marketing Platform, Bloomreach, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Emarsys Customer Engagement

Top Industries

  • Apparel & Fashion
  • Restaurants
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Small Business

SAP Emarsys Customer Engagement is popular in Apparel & Fashion, Restaurants, and Retail and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on SAP Emarsys Customer Engagement Use Cases

How does SAP Emarsys Customer Engagement address your Engagement Management Challenges?

How does SAP Emarsys Customer Engagement address your Loyalty Management Challenges?

How does SAP Emarsys Customer Engagement address your Communication Management Challenges?

How can SAP Emarsys Customer Engagement optimize your Digital Marketing Workflow?

How can SAP Emarsys Customer Engagement enhance your Campaign Management process?

38+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well SAP Emarsys Customer Engagement solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Isabelle Zhou

Head of Growth

Love, Bonito

Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys. Beyond that, the product recommendation capability from Emarsys is ve...ry robust in generating personalized recommendations for our online visitors, resulting in a 3x higher conversion rate from Emarsys-powered recommendations.

Testimonial By Isabelle Zhou
SAP Emarsys Customer Engagement testimonial

Markus Hatzelmann

Former Head of Customer Web

Sky

We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our communication going out by bringing in data. Testimonial By Markus Hatzelmann
SAP Emarsys Customer Engagement testimonial

STUDIOS MERCURYA

co-founder

Lancaster Paris

LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes hand in hand with the prestige of the brand. Testimonial By STUDIOS MERCURYA
CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Isabelle Zhou

Head of Growth

Love, Bonito

Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys. Beyond that, the product recommendation capability from Emarsys is ve...ry robust in generating personalized recommendations for our online visitors, resulting in a 3x higher conversion rate from Emarsys-powered recommendations.

Testimonial By Isabelle Zhou
SAP Emarsys Customer Engagement testimonial

Markus Hatzelmann

Former Head of Customer Web

Sky

We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our communication going out by bringing in data. Testimonial By Markus Hatzelmann
SAP Emarsys Customer Engagement testimonial

STUDIOS MERCURYA

co-founder

Lancaster Paris

LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes hand in hand with the prestige of the brand. Testimonial By STUDIOS MERCURYA

Case Studies

COMPANY INDUSTRY CASE STUDIES
SAP Emarsys Customer Engagement case study
Apparel & Fashion
Apparel & Fashion
Case Study Love, Bonito

How Love, Bonito Increasing Online Revenue by 15% within 6 Months of Implementing Emarsys

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SAP Emarsys Customer Engagement case study
Apparel & Fashion
Apparel & Fashion
Case Study GolfOnline

How GolfOnline Used Customer Personas to Build Post-Purchase Automation Programs

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SAP Emarsys Customer Engagement case study
Retail
Retail
Case Study Sally Europe

How Sally Europe Leveraging Conversational Marketing to Increase Email Attributed Web Sales

Read More

Video

SAP Emarsys Customer Engagement Services

Video Thumbnail

Frequently Asked Questions(FAQ)

for SAP Emarsys Customer Engagement

What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.

It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.

Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.

What is SAP Emarsys Customer Engagement used for?

SAP Emarsys Customer Engagement is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Communication Management .

What are the top features of SAP Emarsys Customer Engagement?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of SAP Emarsys Customer Engagement.

Who uses SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is used by Apparel & Fashion, Restaurants and Retail among other industries.

What are SAP Emarsys Customer Engagement alternatives?

Listrak, Cordial Platform, Experiture Marketing Platform and Bloomreach are popular alternatives for SAP Emarsys Customer Engagement.

Where is SAP Emarsys Customer Engagement located?

SAP Emarsys Customer Engagement is headquartered at 10 W Market St., Suite 1350 Indianapolis, IN 46204 United States.
lightning

Peers used SAP Emarsys Customer Engagement for engagement management and loyalty management

SAP Emarsys Customer Engagement Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (55)
Analytics

4.48/5

Read Reviews (96)
Custom Reports

3.51/5

Read Reviews (157)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (55)
Analytics

4.48/5

Read Reviews (96)
Custom Reports

3.51/5

Read Reviews (157)

SAP Emarsys Customer Engagement Integrations

SAP Emarsys Customer Engagement integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for SAP Emarsys Customer Engagement

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Emarsys Customer Engagement

Emarsys North America, Inc. News

SAP Emarsys Unveils Innovative New Features and Enhancements ...

SAP Emarsys introduced new features and enhancements in its July 2023 release, focusing on AI-powered personalized omnichannel engagement for marketers across various industries.

11/01/2025 - source

SAP Recognized as a Leader in IDC MarketScape for Omni ...

SAP Emarsys is recognized as a leader in omni-channel marketing for B2C enterprises, offering AI-powered personalized engagement across various channels and industries.

11/01/2025 - source

SAP Emarsys and Infosys Collaborate to Deliver Enhanced ...

SAP Emarsys and Infosys collaborate to enhance personalized omnichannel experiences for clients, showcasing the platform's capabilities in AI marketing, personalization, and customer engagement across various channels and industries.

09/01/2025 - source

Emarsys North America, Inc. Profile

Company Name

Emarsys North America, Inc.

Company Website

https://emarsys.com/

Year Founded

2000

HQ Location

10 W Market St., Suite 1350 Indianapolis, IN 46204 United States

Employees

501-1000

Social

Financials

SERIES B