Product Business Settings

SAP Emarsys Customer Engagement is popular in Apparel & Fashion, Restaurants, and Retail industries and is widely used by Enterprise, Mid Market, and Small Business.

Integrations

Website Builder
Team Collaboration

SAP Emarsys Customer Engagement Product Overview

SAP Emarsys addresses the challenge of personalized marketing by facilitating genuine one-to-one interactions between marketers and consumers. This omnichannel customer engagement platform empowers marketers to create tailored experiences across multiple channels, enhancing customer loyalty and lifetime value. By leveraging its award-winning technology, businesses can accelerate outcomes through personalized engagement strategies. Emarsys stands out with its ability to seamlessly integrate marketing efforts, ensuring consistent and meaningful consumer interactions.

How satisfied the customers are with SAP Emarsys Customer Engagement use-cases

Reviews

"Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web ...interactions, call center [touch points], and in-store… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?" - Scott Jonsmyth-Clarke
"LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes ha...nd in hand with the prestige of the brand." - STUDIOS MERCURYA

SAP Emarsys Customer Engagement Customer Insights, Testimonials and Case Studies

How does SAP Emarsys Customer Engagement address your Engagement Management Challenges?

How can SAP Emarsys Customer Engagement enhance your Loyalty Management process?

What benefits does SAP Emarsys Customer Engagement offer for Communication Management?

How does SAP Emarsys Customer Engagement address your Digital Marketing Challenges?

How does SAP Emarsys Customer Engagement address your Campaign Management Challenges?

What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.

It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.

Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.

What is SAP Emarsys Customer Engagement used for?

SAP Emarsys Customer Engagement is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Communication Management .

What are the top features of SAP Emarsys Customer Engagement?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of SAP Emarsys Customer Engagement.

Who uses SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is used by Apparel & Fashion, Restaurants and Retail among other industries.

What are SAP Emarsys Customer Engagement alternatives?

Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform and Omnisend are popular alternatives for SAP Emarsys Customer Engagement.

Where is SAP Emarsys Customer Engagement located?

SAP Emarsys Customer Engagement is headquartered at 10 W Market St., Suite 1350 Indianapolis, IN 46204 United States.

11 buyers and buying teams have used Cuspera to assess how well SAP Emarsys Customer Engagement solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Scott Jonsmyth-Clarke

Group CRM & Digital Communications Manager

Sally Europe

Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-s...tore… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?

Testimonial By Scott Jonsmyth-Clarke
SAP Emarsys Customer Engagement testimonial

STUDIOS MERCURYA

co-founder

Lancaster Paris

LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes hand in hand with the prestige of the brand. Testimonial By STUDIOS MERCURYA
SAP Emarsys Customer Engagement testimonial

Jean-Baptiste Chapelleaubos

Customer Engagement Solutions Manager

Betclic

Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and easily. It was facilitated by the user- friendly appr...oach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into.

Testimonial By Jean-Baptiste Chapelleaubos
CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Scott Jonsmyth-Clarke

Group CRM & Digital Communications Manager

Sally Europe

Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-s...tore… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?

Testimonial By Scott Jonsmyth-Clarke
SAP Emarsys Customer Engagement testimonial

STUDIOS MERCURYA

co-founder

Lancaster Paris

LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes hand in hand with the prestige of the brand. Testimonial By STUDIOS MERCURYA
SAP Emarsys Customer Engagement testimonial

Jean-Baptiste Chapelleaubos

Customer Engagement Solutions Manager

Betclic

Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and easily. It was facilitated by the user- friendly appr...oach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into.

Testimonial By Jean-Baptiste Chapelleaubos
 

SAP Emarsys research: values driven Generation Z to prioritise ethical shopping this Black Friday - Retail Technology Innovation Hub

SAP Emarsys research indicates that 51% of UK Gen Z shoppers will prioritize brands reflecting their values this Black Friday, with 19% willing to pay more for ethical alignment. The study highlights... the importance of AI in creating personalized customer experiences. Mizuno, a sports brand, partnered with SAP Emarsys to enhance customer engagement, resulting in significant increases in active customers and revenue.

Read on →
 

Gibson doubles email engagement and grows email revenue by 120 % by rocking personalisation

Gibson achieved a 120% increase in email revenue and doubled email engagement by utilizing the SAP Emarsys Customer Engagement platform for enhanced personalization. This shift supports Gibson's dire...ct-to-consumer strategy, integrating email, mobile, and app channels to create personalized customer interactions. The brand's focus on digital engagement, including experiential retail sites and a new loyalty program, underscores its commitment to nurturing customer relationships.

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Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation | SAP Emarsys

Gibson achieved a 120% increase in email revenue and doubled email engagement by adopting the SAP Emarsys Customer Engagement platform. This shift towards personalized customer experiences has signif...icantly boosted Gibson's direct-to-consumer retail efforts. The integration of email, mobile, apps, and in-store channels has enhanced customer interactions, contributing to Gibson's success in building lasting customer loyalty.

Read on →

Home Depot Mexico - Retail

Home Depot Mexico wanted to improve customer loyalty and increase sales during the Hot Sale event. They faced challenges like a fragmented market, low e-commerce adoption, and limited personalization.... With SAP Emarsys, they unified customer data and used personalized marketing to engage shoppers. They saw an 8x conversion during the Hot Sale promotion and a 5% increase in conversion rate. Home Depot became one of the top 6 retailers in searches during the peak season.

Read on →

Gibson - Consumer Goods

SAP Emarsys helps Gibson create personalized customer journeys. After a first purchase, Gibson uses predictive intelligence and automation to tailor experiences for each customer. The platform lets G...ibson connect with retail partners like Guitar Center and Sam Ash using pre-built tactics. Unified customer profiles help Gibson bridge online and in-store experiences. This approach builds loyalty and drives engagement across channels.

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John Frieda - Consumer Products

John Frieda wanted to increase orders and improve conversion rates for a new product line. They worked with SAP Emarsys and Blue Wheel to launch the ULTRAfiller+ thickening system. They used paid soc...ial and automated emails to reach more customers. Their campaign reached four times more contacts. 88% of customers bought two or more products during the campaign. The click to open rate doubled.

Read on →

SAP Emarsys Customer Engagement Services

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Peers used SAP Emarsys Customer Engagement for engagement management and loyalty management

SAP Emarsys Customer Engagement Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (55)
Analytics

4.48/5

Read Reviews (96)
Custom Reports

3.51/5

Read Reviews (157)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (55)
Analytics

4.48/5

Read Reviews (96)
Custom Reports

3.51/5

Read Reviews (157)

SAP Emarsys Customer Engagement Integrations

SAP Emarsys Customer Engagement integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for SAP Emarsys Customer Engagement

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Emarsys Customer Engagement

Emarsys North America, Inc. News

Product
 

Gen Zs Brand Loyalty Replaced By Viral Moments Finds SAP Emarsys Report

SAP Emarsys' report reveals a shift in Gen Z's brand loyalty towards viral moments rather than long-term trust. The Customer Loyalty Index highlights that 36% of Gen Z shoppers buy products trending on social media, and 51% are loyal to products over brands. SAP Emarsys emphasizes the importance of AI-powered personalization to transform these trends into lasting loyalty. The company also launched the B2B Buyer Loyalty Index to explore business buyer loyalty.

Product
 

SAP Emarsys Q2 2025 Product Release

SAP Emarsys has launched new AI-driven tools as part of its latest platform update. These enhancements include advanced personalization, predictive analytics, and automation features designed to improve omnichannel customer engagement. The update aims to help brands deliver targeted marketing campaigns, increase customer retention, and drive revenue growth in competitive digital commerce environments.

Awards
 

SAP Recognized as a Leader in IDC MarketScape for Omni ...

SAP Emarsys is recognized as a leader in omni-channel marketing for B2C enterprises, offering AI-powered personalized engagement across various channels and industries.

Product
 

SAP Emarsys Unveils Innovative New Features and Enhancements ...

SAP Emarsys introduced new features and enhancements in its July 2023 release, focusing on AI-powered personalized omnichannel engagement for marketers across various industries.

Emarsys North America, Inc. Profile

Company Name

Emarsys North America, Inc.

Company Website

https://emarsys.com/

Year Founded

2000

HQ Location

10 W Market St., Suite 1350 Indianapolis, IN 46204 United States

Employees

501-1000

Social

Financials

SERIES B